Experience

ACE Adventure Resort

• United States
• Recreational Facilities
• 1 - 100 Employee

• Marketing Director

  • Dec 2016 - Present

  New River Gorge, West Virginia Current and constantly changing responsibilities include: 1) Authoring marketing campaigns and initiatives by identifying stable products and demographics to expand, new market growth opportunities to pursue and low-performance initiatives in need of sunsetting. 2) Assess marketing successes and failures via the analysis of revenue streams, data, customer sentiment and direct consultation with company ownership 3) Build, source, lead, empower and coordinate a diverse and… Show more Current and constantly changing responsibilities include: 1) Authoring marketing campaigns and initiatives by identifying stable products and demographics to expand, new market growth opportunities to pursue and low-performance initiatives in need of sunsetting. 2) Assess marketing successes and failures via the analysis of revenue streams, data, customer sentiment and direct consultation with company ownership 3) Build, source, lead, empower and coordinate a diverse and remarkably talented team of marketing professionals consisting of in-house employees, third-party vendors and contractors located locally and around the globe to achieve annual marketing goals. 4) Long view and day to day project management of inhouse team via Wrike, and third-party vendors via Teamwork and Basecamp. 5) Seek, research and implement new marketing opportunities and tactics via business partnerships, digital marketing platforms, third-party vendors and emerging channels. 6) Define and implement personally or via team management the creative and strategic execution of all company marketing campaigns and initiatives through, but not limited to the following channels: - Email: Marketing and list management. - Websites: Creation and content development of multiple web properties. - SEO: Defining research-driven SEO and keyword strategy - Social: Strategic planning and execution of social media marketing. Top-level guidance of social media content - Print: Creation and distribution 100k + edition print projects including brochures, rack cards, posters, stickers and more. - On-Site Marketing: Design and implementation of on-property marketing and signage. - OOH: purchase, design, and implementation of billboards and OOH marketing, - Digital Media Production: Top-level guidance of in-house video production and photography. Show less



Bejo Seeds Inc

• United States
• Food Production
• 1 - 100 Employee

• Trial Support | Farm Hand

  • Apr 2016 - Nov 2016

  Geneva, New York Back in 2014 a friend asked me to open a restaurant with her. I'd never entertained the idea, or worked in the industry, but deep inside I was compelled to jump on board. For over a decade I had dreamed of growing food on a micro farm practicing sustainable, beyond organic practices. It dawned on me, why not build the way to serve the food to folks, then once established create the source. The farm. So, I dove in. I discovered that our nation needs and desires to be reintroduced… Show more Back in 2014 a friend asked me to open a restaurant with her. I'd never entertained the idea, or worked in the industry, but deep inside I was compelled to jump on board. For over a decade I had dreamed of growing food on a micro farm practicing sustainable, beyond organic practices. It dawned on me, why not build the way to serve the food to folks, then once established create the source. The farm. So, I dove in. I discovered that our nation needs and desires to be reintroduced to the remarkable taste of a meal sourced and prepared with care. With love. A meal with flavor derived preparation, growing methods and ingredient composition rather than processing, artificial additives and excessive sodium. Food not created with profit margin as the key driver. A decades old food system has been created in the United States that is the ultimate reason for why we have lost understanding and accessibility to high quality, nutritional, and diverse food sources. After seeing that from the restaurant industry, as a chef and restaurateur I wanted to gain and even more holistic understanding. I wanted to see this system from a farmer's perspective. So I headed to a trial farm in the Finger Lakes region of New York State and picked up a job as a farmhand at one of Bejo Seeds' trial farms. Officially my "daily responsibilities included all aspects of plant production including but not limited to seeding, transplanting, maintaining, and harvesting greenhouse and field grown vegetables" (as stated by the Craigslist help wanted ad). So basically, I pulled weeds, drove tractors, moved rocks, grew things, worked hard and learned as much as I could about traditional, commercial field crop production and plant breeding practices. I was also lucky to be able to support a 5 acre hop yard gaining extensive knowledge about this re-emerging regional crop. Show less



Vandal's Kitchen

• United States
• Restaurants

• Co-Owner, Managing Partner and Head Chef

  • Oct 2014 - Feb 2016

  Fayetteville, West Virginia The crazy idea was born from the desire to share the story of a small Appalachian town, an incredible river gorge and the community around it. It became a restaurant inspired by the homestead lifestyle of early West Virginia's (Vandalia's) people. The mission - to prove that locally sourced, unprocessed, darn good food didn't have to be limited by socioeconomic status. Along the way I learned that I have a passion for cooking, that the meal is one of the unifying experiences of humanity… Show more The crazy idea was born from the desire to share the story of a small Appalachian town, an incredible river gorge and the community around it. It became a restaurant inspired by the homestead lifestyle of early West Virginia's (Vandalia's) people. The mission - to prove that locally sourced, unprocessed, darn good food didn't have to be limited by socioeconomic status. Along the way I learned that I have a passion for cooking, that the meal is one of the unifying experiences of humanity and that it's possible to boost a community by providing nourishment, love and most importantly a space to just be. My responsibilities included: Business management. Kitchen management & operation. Menu creation, costing & pricing. Purchasing food, equipment and supplies. Marketing and brand development. Show less


Self Employed
• Real Estate
• 1 - 100 Employee
• Freelance Graphic Designer / Creative Director

  • Aug 2013 - Jun 2015


WELD

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Sep 2008 - 2013

  Fayetteville, West Virginia Responsible for ensuring that the creative treatment and message of digital and traditional marketing collateral reflects the goals, message and identity of our clients. Coordinating the creative teams and the tasks that result in successful and timely execution of WELD's digital products.

• Graphic Designer

  • Jun 2005 - Sep 2008

  Planned and executed traditional and web based design projects including website design, web marketing campaigns and various print collateral. Created and updated existing client brand elements.



Allegheny Illustrations

• Owner / Sole Proprieter

  • Jun 2002 - Dec 2006

  Freelance graphic design, illustration and photography services.



Passages To Adventure

• United States
• Health, Wellness & Fitness

• Photographer / Video Boater

  • Jun 2001 - Jun 2005

  Paddled Class III - V whitewater on the New and Gauley Rivers of WV capturing photographs and videos of commercial rafting trips.