Experience

Shanghai Shimao Real Estate Co., Ltd.

• China
• Real Estate
• 1 - 100 Employee

• Marketing Manager

  • Aug 2014 - Present

  working in theme park business and tourism sector of Shimao Group as marketing manager since Aug.2014. Responsibilities include: Working closely with the vice president of company to provide a strategic development advice for company, based on marketing research; Planning different marketing strategies for the leisure projects both land and water parks under Shimao Group, including Target Positioning\ Tickets Pricing\ Tickets Distribution\Commercial strategy\ Promoted Events conducting etc. Intellectual Property development and management for SHIMAO Tourism, Show less



Dalian Haichang Tourism Group Co., Ltd.

• Brand Manager

  • Mar 2010 - Jul 2014



NuoWeiAnimationDesign & Communication Ltd.

• Creative Director

  • Jun 2009 - Feb 2010

  My job is simple. Be creative Have fun, Done excellent work, Make my clients happy and..... Make myself smile :) My job is not simple. -Ensuring that the entire creative department operates in an efficient, profitable manner; -Ensuring that the high quality of creative development and production is upheld, maintaining consistently high standards to meet my clients requirement; -By listening, asking, hearing, and prioritizing my client’s situation, to meet their requirements and help them to visualize and articulate their business objectives into creative concepts, voice, messages and rationales; -Collaborating and contributing to the creative process as a leader of the creative department, and as a member of the account team; -Writing and presenting cohesive and persuasive rationales for campaign approaches; -Leading the unified process of marketing/concept/design and post-production execution; -Leading the unified process of marketing/concept/design and interactive/web/video/motion graphics; -Managing the evolution of the marketing technology and digital marketing capabilities; some more： -Work collaboratively with marketing department and account team, participate in company strategizing, and make recommendations for changes to the creative function to meet market changes, to support strategic plans; -Make decisions on a daily basis that ensure both profitability and creative quality; -Set expectations and standards (build a culture) for creative department attitude, behavior, teamwork and professional development; -Direct the activities and professional development of creative team members, including conducting staff reviews, taking corrective actions and recommending promotions; -Managing art direction, design, copywriting and production of projects; -Quality control, including proofing, reviewing, measuring and evaluating staff performance, creative output and project processes. Show less



London Jewellery Boxes Ltd

• Marketing Director Assistant

  • Aug 2008 - Mar 2009

  Provide varied assistance and support to Marketing Director in all aspects of marketing activities: managing daily tasks, helping manager to contact customers and clients, working closely with the MD developing an effective marketing strategy in promotion and distribution channels; booking advertising space and build relationships with certain media titles, analyzing and reporting back on the effectiveness of marketing research, helping e-commerce design and developing and assisting with PR team, thinking of new creative ideas, organizing conference and communicate with outer media etc. Show less



University of Birmingham

• United Kingdom
• Higher Education
• 700 & Above Employee

• Marketing & PR Manager Assistant

  • Nov 2004 - Jul 2007

  Support PR director in managing and operating various on-campus and outer commercial activities; coordinating the relationship and effectiveness with other departments in the University; helping PR director to collect and analyze the relevant information and news about the current marketplace and media sector, editing and managing general writing tasks like press release, copy writing, newsletter, poster and PowerPoint design, assist RP team to operate and organize both academic and commercial conference, exhibition and promotional events in/outside University, like helping Oracle successfully setting up the “Technology Discussion and Exhibition Conference” in Birmingham 2005; and also support the student union to hold interactive events like competitions, sport events and parities etc. Show less