Chengting(Michael) Yu

Lead Hospital Administrator-Cardiac Center and MSK(Orthopedics, TCM and Rehab) at Jiahui Health 嘉会医疗
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Contact Information
us****@****om
(386) 825-5501
Location
Jing'an District, Shanghai, China, CN

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Experience

    • China
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Lead Hospital Administrator-Cardiac Center and MSK(Orthopedics, TCM and Rehab)
      • Sep 2020 - Present

    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Manager-CoolScuplting, Body Contouring
      • Jul 2018 - Aug 2020

    • China
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Head of Market Development(CEO office)
      • Jan 2017 - Jul 2018

      - CEO office & Hospital Management Team Member with report to CEO - Responsible for business development, B2B collaboration with private healthcare providers, physician groups, TPA and etc. - Initiated the strategic partnership between DeltaHealth and Medtronic with endorsement from Medtronic Global & China CEO - Established the partnership with Cardiologists and Partners physician group - Led a team of 4 staff to build a strong connection with local government, communities, schools, corporates and private banking - Evaluated the business needs for orthopedics, urology and general surgery in alignment with internal medical team - Facilitated the recruitment for full-time and part-time Cardiologists Show less

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Product Manager
      • Mar 2016 - Jan 2017

      -Product portfolio management: In charge of 4 product lines including Balloon, Cutting Balloon, Rotablator and Vascular Access products with $ 60M business-Product marketing strategy including product launch, pricing, promotion, product transition, etc.-Awarded 2015 Corporate Entrepreneurship Award(10/600)-Achieved target for 2 consecutive years with 105% achievement rate and 25% CAGR rate

    • Associate Product Manager-Rotablator/Vascular Access/Thrombectomy Device/Tender Management
      • Nov 2014 - Feb 2016

      -In charge of the marketing plan and activities for Rotablator product and enhance the sales of Rota consoles and disposables in China with more than 30% growth rate.-Responsible for the new product launch of Vascular Access products and drive Vascular Access business in China.-Facilitate the integration of Bayer Interventional's aspiration thrombectomy products into Boston Scientific in China. Be responsible for pricing, new business model, sales incentive scheme design and product promotion.-Manage provincial tendering in China to win bids for key products. Show less

    • Associate Product Manager(Strategic Marketing)-Interventional Cardiology
      • Mar 2014 - Nov 2014

      -Assisted in strategic planning for Interventional Cardiology BU-Analyzed product selling trend, find obstacles and provide solutions to product portfolio team-Facilitated the product promotion, product demand forecast and KOLs segmentation-Be responsible for provincial tendering with competitive pricing strategy

    • Territory Sales Manager-Interventional Cardiology
      • Apr 2013 - Mar 2014

      -Desposible goods sales: managed the interventional cardiology product(eg. coronary stent, balloon catheter, etc.) sales in several key account hospitals in Shanghai.-Capital goods sales: be responsible for the Intravascular Ultrasound(IVUS) and Rotablator product sales in Shanghai.-Increased the sales of cardiology products by developing 4 hospitals within 1 year.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Product Specialist Representative-Cardiology & Endovascular
      • Aug 2012 - Apr 2013

      -Be responsible for cardiology and endovascular product sales in 4 key account hospitals in Shanghai. -Managed annual revenue of 10 million RMB business and achieved 120% increase in 6 consecutive quarters.

    • Product Specialist Representitive-Cardiology
      • Jul 2010 - Aug 2012

      -Be responsible for cardiology and endovascular product sales in several key account hospitals in Shanghai. -Managed annual revenue of 10 million RMB business and achieved 120% increase in 6 consecutive quarters. -Developed 2 new accounts in Shanghai and recieved more than 100% increase in these hospitals.-Held 3 Professional Education activities with 100+ participants correspondingly, taking charge of course design, site selection, client reception and post-summary.-Analyzed the market capacity and market size of the Percutaneous Coronary Intervention(PCI) products market in China according to the information including: coverage status & sales statistics of 1400+ hospitals, certification information from 28 provincial & municipal public health bureaus, and 3 research related reports. Show less

Education

  • 中欧国际工商学院
    MBA, Mini MBA
    2019 - 2020
  • China Foreign Affairs University
    Bachelor's degree, International trade and economics
    2006 - 2010
  • Shanghai Foreign Language School Affiliated to SISU
    Middle & High School Diploma, N.A.
    1999 - 2006

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