Experience

IZONE INDONUSA

• Indonesia
• Retail
• 1 - 100 Employee

• Head of PR & Digital Manager

  • Oct 2019 - Present

  - Develop digital campaign that suits the goals of a brand and aligns with the brand's image- Create content that supports the brand's objectives and identity- Cooperate with the marketing team to create social media content and monitor its effectiveness over time- Maintain a content marketing calendar and digital plan including social media- Oversee a content production team's design for the website- Prepare digital reports and overall performance per month- Manage digital media plan of all the brands and report to General Manager- Work with agency on improvements of SEO and digital advertising- Work with brand managers to discuss plans and digital campaign- Keep up with the latest trends and technologies affecting our industry- Develop press release and PR strategy for the brands- Write and distribute press release to media- Event management; such as budgeting, event concept, and guest list- Build strong networks with influencers & media



Masari Group

• Indonesia
• Retail
• 1 - 100 Employee

• E-commerce Assistant Manager at MASARISHOP.COM

  • Sep 2017 - Sep 2019

  - Creating digital marketing strategy plan (including social media and newsletter)- Writing content for website to attract customers and manage loyal customers- Managing press release, newsletter and social media calendar- Creating brand awareness through marketing activation- Ensuring the content are published on time according the product upload at the website- Doing research and managing competitor report per month- Taking responsibility for monthly digital campaign - Managing event; such as budgeting, event concept, and responsible for the guest list- Networking with brands, partners, influencers, & media



CLEO Indonesia Magazine (Femina Group)

• Senior Fashion & Beauty Editor

  • Nov 2015 - Sep 2017

  - Editing fashion & beauty editorial content - Supervising the writing style, lay out, and image selection - Ensuring the mood board, or final concept before editorial photoshoot- Doing research for editorial content ideas to discuss with the team- Managing fashion & beauty editorial line up and assigning articles to all team members- Ensuring the articles are completed on time- Contributing fashion & beauty editorial, and responsible for cover photoshoot- Cross-checking all the articles that need client's approval- Creating content for events and make sure the content is suitable for CLEO's target market- Contributing at Jakarta Fashion Week (one of the biggest event from Femina Group)- Taking responsibility for signature event, such as CLEO Fashion Awards, CLEO Bachelors, CLEO Beauty Hall Of Fame



PT. ASA Medier

• Content Editor

  • Jul 2014 - Oct 2015

  - Writing informative & entertaining content of lifestyle, art, and fashion for brands across variety of platforms; books, magazines, websites, and digital content- Editing content according to client's briefs - Creating and developing concept for e-commerce and e-newsletter- Responsible for photoshoots; campaign, catalogue, and cover magazine- Networking with clients, writers, and photographers to produce delightful content- Managing freelance writers & photographers, and sending out briefs that are suitable to client needs- Proofreading pages before going to publish- Managing annual project reportsList of Clients:SHOPPE33.COM, iROO, Box Living, Boite, Urban Icon, IDEAFEST - Paraf Magazine, BJB Precious.



CosmoGIRL! Indonesia Magazine (MRA Media Group)

• Senior Fashion & Beauty Writer

  • Mar 2011 - Jun 2014

  - Responsible for fashion & beauty editorial - Gathering ideas & concept for monthly editorial meeting- Doing interviews with correspondents - Responsible for fashion & beauty editorial photoshoot- Ensuring the editorial content is suitable for teenage girls- Creating concepts and executing advertorials based on client's brief- Taking responsibility for annual event, such as CosmoGIRL! Of The Year - Responsible for fashion & beauty editorial - Gathering ideas & concept for monthly editorial meeting- Doing interviews with correspondents - Responsible for fashion & beauty editorial photoshoot- Ensuring the editorial content is suitable for teenage girls- Creating concepts and executing advertorials based on client's brief- Taking responsibility for annual event, such as CosmoGIRL! Of The Year