Natalie Miles Fuerst

Head of Marketing Technology & Personalization at Chime
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Experience

    • United States
    • Financial Services
    • 700 & Above Employee
    • Head of Marketing Technology & Personalization
      • Oct 2021 - Present

      San Francisco Bay Area Built and managed holistic MarTech stack supporting all channels and functions within the Marketing org. Oversaw selection and implementation of our Customer Data Platform (CDP), and overall experimentation and personalization strategy.

    • Senior Marketing Operations Manager
      • Jul 2020 - Oct 2021

      San Francisco Bay Area Leveraged customer segmentation strategies (including DSML models) and subscriber management principles across multiple channels (email, push, SMS, & paid) to deliver innovative and engaging lifecycle programs with tangible business outcomes.

    • United States
    • Consumer Services
    • 700 & Above Employee
    • Marketing Operations Manager
      • Feb 2018 - Jun 2020

      San Francisco, California

    • Marketing Operations Analyst
      • Jan 2017 - Feb 2018

      San Francisco

    • United States
    • Financial Services
    • 700 & Above Employee
    • Operations Analyst
      • Mar 2015 - Dec 2016

      San Francisco

    • Quality Assurance Specialist
      • Jul 2013 - Mar 2015

      San Francisco, CA

    • Financial Counselor
      • Jun 2012 - Jul 2013

      San Francisco, CA Advised clients in developing strategies to resolve past and present financial concerns to help achieve financial goals.

    • Policy and Research Assistant
      • Aug 2009 - Jan 2010

      Sacramento, CA Carried out research, drafted memos, and provided assistance on behalf of senior-level staff for the Governor of California.

    • Intern
      • Feb 2009 - Jun 2009

      Washington D.C. Research support and briefing for DOJ attorneys on cases pending before the U.S. Supreme Court: case review, docket tracking, note-taking of Supreme Court Oral Arguments.

Education

  • University of California, Santa Cruz
    Bachelor of Arts - BA, Economics

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