Leo Loison

Senior B2B Digital Marketing Manager (SEA - SMM) at simpleclub
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • French Native or bilingual proficiency
  • English Full professional proficiency
  • German Professional working proficiency
  • Spanish Elementary proficiency

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LinkedIn User

I have worked with Leo for 1 year at Peak Ace AG in the PPC department, where he used his excellent marketing skills to deliver spectacular results in the role of SEA Manager national/international. Leo constantly demonstrated extensive knowledge of SEA tools and techniques as well as superb communication skills. In particular, his in-depth of market research and strategical thinking helped increase the number of projects completed on-time and within budget. What’s more, his focus and structured operational approaches always made him a stand-out member of the team. I have no doubt that Leo will make a strong addition to his future team/employer. He has my highest recommendation.

Elias Pannach

It has been a pleasure dealing with Léo during his time at Peak Ace. As his interests go beyond the world of performance marketing, I will gladly remember our talks about recommendations, recruiting blogs, LinkedIn and other HR-related topics. He had a very good reputation also within his team and it was very sad to see him go. Despite just joining in June, he got nominated by the Peak Acers for the internal award "Newcomer of the year". I wish him all the best for his future and can recommend him widely.

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Credentials

  • 🔖 Codeacademy Certification - HTML and CSS
    Codecademy
    Nov, 2015
    - Nov, 2024
  • Hubspot - Inbound Certification
    HubSpot Academy
    Jul, 2017
    - Nov, 2024
  • Google Analytics Certification
    Google
    Sep, 2017
    - Nov, 2024
  • 🔖 Google Adwords Certifications - Adwords Fundamentals & Adwords Shopping
    Google
    Aug, 2017
    - Nov, 2024

Experience

    • Germany
    • Education
    • 1 - 100 Employee
    • Senior B2B Digital Marketing Manager (SEA - SMM)
      • Jun 2023 - Present

      ♦ Leading all SMM / PSA activities for the B2B business unit♦ Strong focus on scaling B2B Lead Generation (4x #MQLs YoY)♦ Supervising the creation of all Marketing assets (in-house & agencies) ♦ Setting-up our CRM (Hubspot) to support Marketing & Sales activities♦ Developing strategies to improve the performance in MOFU & BOFU stages

    • B2B Digital Marketing Manager (SEA - SMM)
      • Jan 2022 - May 2023

      simpleclub is Germany's most popular digital learning platform (now used by 2M+ users).We offer a personalized learning experience to students, powered by the best content. Loved by both students and parents, simpleclub makes it easy and fun for students and learners to understand anything related to any subject at school with a stress-free experience. At simpleclub we are all creators and we are on a mission to disrupt the traditional school-based learning system by creating and giving access to great learning content to every student. Show less

    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior B2B Performance Marketing Consultant (SEA - SMM)
      • Apr 2021 - Dec 2021

      ♦ Leading all SMM / PSA activities for 15+ markets ♦ Supervision of SEA / PPC activities ♦ Strong focus on B2B Lead Generation ♦ Conversion Tracking & Reporting (Hubspot, Tableau, Excel) ♦ Facebook Ads, LinkedIn Ads, Google Search, Display & Youtube Ads Jeff is a hyper growth scale-up, present in +40 countries across North America, Europe & Emerging Markets. It provides entrepreneurs with a tech platform that combines a SaaS to run their businesses with a mobile application to connect with customers. Show less

    • Germany
    • E-Learning Providers
    • Founder & Online Instructor (Side Hustle)
      • Jan 2020 - Dec 2021

      ♦ Online Courses Creation ♦ Lead Generation & Email Marketing ♦ Website Development (Wordpress & Teachable) ♦ Blogging about Job Search & Personal Branding Stand Out Circle is a community where mentors help college students & graduates getting the job they deserve. We believe in the importance of developing trust, influence and showcasing thought leadership at a young age in the digital era. Our website is full of references for graduate career management. And our team proposes a strong focus on personal branding and online networking techniques. Our goal is to educate and help graduates in their quest towards personal and professional success. Show less

    • Germany
    • Advertising Services
    • 100 - 200 Employee
    • Performance Marketing Manager (SEA - Agency)
      • Jun 2019 - May 2020

      ♦ Management of multiple Google Ads & Bing Ads clients’ accounts ♦ Paid Search, Remarketing, Display, & Youtube Ads ♦ Mentorship & Training of new PPC trainees & junior employees ♦ Strong focus on supporting the Sales Team closing new PPC customers ♦ Creation of PPC strategies, forecasts, pitches & audits for the Sales Team ♦ Nominated as “Best newcomer of the year 2019” at the agency Established in 2007, Peak Ace AG is an international performance marketing agency headquartered in Berlin, Germany. With more than 210 employees across its offices in Berlin, Leipzig, Paris and Nantes, Peak Ace implements campaigns in over 25 languages at native speaker level. Show less

    • Germany
    • Telecommunications
    • 100 - 200 Employee
    • B2B Performance Marketing Manager (SEA - SMM)
      • May 2018 - Apr 2019

      ♦ Leading all SEM / PPC activities for 7 markets (UK-USA-FR-DACH-IT-ES-LATAM) ♦ Google Search Ads & Display Ads, LinkedIn Ads ♦ Conversion Tracking & Reporting (Hubspot, Salesforce) ♦ UX Analysis & Conversion Optimization (A/B Testing) ♦ Content & Email Management (Hubspot) ♦ On-page SEO (implementation of basic best practices) emnify is the leading cloud building block for cellular communications in the IoT stack, connecting millions of IoT devices globally – from electric vehicles to energy meters, alarm systems to GPS trackers, thermometers to health wearables. Show less

    • Germany
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Digital Marketing Manager (SEA - SEO)
      • Feb 2016 - Jan 2018

      ♦ Managing a team of 3 Marketing interns ♦ Leading all SEM / PPC activities for 2 markets (FR & UK) ♦ Google & Bing Search Ads, RLSA, Shopping, Dynamic Remarketing ♦ Responsible for On-page SEO ♦ Responsible for the backends (Shopware) ♦ Supervision of Content Creation (made by Freelancers) ♦ Supervision of Link Building activities (made by Interns) ♦ Supervision of PPC keyword research & optimizations (made by Interns) ♦ Managing a team of 3 Marketing interns ♦ Leading all SEM / PPC activities for 2 markets (FR & UK) ♦ Google & Bing Search Ads, RLSA, Shopping, Dynamic Remarketing ♦ Responsible for On-page SEO ♦ Responsible for the backends (Shopware) ♦ Supervision of Content Creation (made by Freelancers) ♦ Supervision of Link Building activities (made by Interns) ♦ Supervision of PPC keyword research & optimizations (made by Interns)

    • Germany
    • Technology, Information and Internet
    • 700 & Above Employee
    • Link Building Working Student (SEO)
      • Jun 2015 - Sep 2015

      ♦ Link Building for the French Market ♦ Link & SEO Analysis ♦ Link Exchange & Social Listening ♦ Content Marketing ♦ Keyword and Ranking Optimization ♦ Link Building for the French Market ♦ Link & SEO Analysis ♦ Link Exchange & Social Listening ♦ Content Marketing ♦ Keyword and Ranking Optimization

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Intern (SMM)
      • Aug 2014 - Jan 2015

      ♦ Responsible for Inbound Marketing ♦ Lead Generation & ROI Measurement ♦ Affiliate Marketing & Traffic Growth ♦ Buyer Persona & Editorial Calendar Creation ♦ Content Curation, Blogging (Pipedrive) & Organic Social Media ♦ Responsible for Inbound Marketing ♦ Lead Generation & ROI Measurement ♦ Affiliate Marketing & Traffic Growth ♦ Buyer Persona & Editorial Calendar Creation ♦ Content Curation, Blogging (Pipedrive) & Organic Social Media

Education

  • The Berlin School of Economics and Law
    Master of Arts (M.A.), International Marketing Management
    2013 - 2015
  • Ecole supérieure de Commerce de Rennes / ESC Rennes
    Master's degree, Business Management
    2011 - 2015
  • The University of Bolton
    Bachelor of Arts (BA), Business, Management, Marketing, and Related Support Services
    2010 - 2011
  • Université du Maine-Le Mans-Laval
    Licence, Business/Managerial Economics
    2008 - 2011
  • Lycée Notre-Dame de Sainte-Croix
    Baccalauréat Scientifique
    2005 - 2008

Community

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