Brand Manager

• Jan 2022 - Present

Founder

• Mar 2021 - Sep 2023

Senior Brand Manager

• Sep 2020 - Jan 2022

Product Manager Vichy & CeraVe

• Feb 2020 - Sep 2020

Product Manager Vichy

• Oct 2018 - Feb 2020

Product Manager

• Oct 2017 - Oct 2018

Product Manager for the Brand Avène and responsible for the consumer ranges - Skincare, Body, Men, Baby and Make-Up. • Proposed and managed the execution of the marketing plan for Avène products’ by contributing to the growth of sales in the context of the marketing strategy and budgetary objectives defined by Senior Management; • Collected and analysed Avène products’ markets and performance (group and competitor products) in terms of sales, prescriptions, image, scientific characteristics, marketing and promotional tools, distribution channels, product mix, etc;; • Established and propose a marketing plan and its breakdown into action plans; • Prepared and implemented the launch/development plan, catalogue/portfolio actions and the promotional plan; • Provide all the promotional tools required to the sales team (support for visits, product sheets, purchase orders, samples, etc.); • Developed public communication tools (doctors, health authorities, congress, etc.); • Prepared product budget planning and follow-up, and sales forecasts; • Implemented a digital plan for the brand (social media; newsletters; CRM; brand website) and coordinate with the digital agency the daily digital activities; • Pushed growth on pillar and innovative products through media & digital campaigns. Show less

Marketing Trainee

• Apr 2017 - Sep 2017

Worked closely to the Brand Manager for the category biscuits leader brands such as Oreo, Belvita, Milka, Tuc and Chips Ahoy. • Implemented new product launches; • Pushed growth on pillar and innovative products through media & digital campaigns; • Analysed market (sell-out); • Interact with other departments to support marketing & business objectives. Worked closely to the Brand Manager for the category biscuits leader brands such as Oreo, Belvita, Milka, Tuc and Chips Ahoy. • Implemented new product launches; • Pushed growth on pillar and innovative products through media & digital campaigns; • Analysed market (sell-out); • Interact with other departments to support marketing & business objectives.

Assistant Product Manager

• Oct 2016 - Apr 2017

Assistant Product Manager for the brand La Roche-Posay and responsible for the acne and oily skin range - Effaclar and Serozinc. • Implemented new product launches; • Pushed growth on pillar products through promotional and digital campaigns; • Local digital campaign creative development with influencers; • Executed the local adaptation of creative material; • Analyzed market (sell-in and sell-out); • Interacted with other departments (sales, supply chain, finance controlling, etc.) to support marketing objectives. Show less

Digital Marketing Summer Intern

• Jun 2016 - Aug 2016

Shoppr is the place to search & shop fashion brands all over the world, to know of sales & price drops and find similar products with the image recognition technology. • Sourced the best possible marketing channels and platforms to market the product; • Worked in several digital campaigns (e.g. Google Ads, SEM, SEO & Social Ads); • Played an active role with the company’s CRM initiatives. Shoppr is the place to search & shop fashion brands all over the world, to know of sales & price drops and find similar products with the image recognition technology. • Sourced the best possible marketing channels and platforms to market the product; • Worked in several digital campaigns (e.g. Google Ads, SEM, SEO & Social Ads); • Played an active role with the company’s CRM initiatives.

Assistant Associate

• 2014 - 2015

Audited clients in several industries, such as Energy, FMCG and Transport with a major focus on the following Financial Statement Line Items (FSLI): • Cash and Cash Equivalents; • Operating Expenses; • Salaries/Payroll Expense; • Property, Plant and Equipment and Intangible Assets; • Income Taxes. The most significant work was done to The Navigator Company - listed on Euronext Lisbon, being a part of its stock index, PSI 20. The Navigator Company is today one of the world's leading players in the pulp and paper industry. Show less