Marketing Associate

• Nov 2021 - Present

NSW Sales Representative

• Nov 2020 - Nov 2021

Key responsibilities (not limited to): - Retailer promotional & advertising planning - Negotiating product ranging with retailers - Negotiating in-store space / planograms with retailers - Managing retailer stock levels & securing replenishment orders - Product training for in-store consultants and retail staff - Managing the in-store consultant’s rosters & analysing the store reports - Educating consumers on products supplied by Britax - Managing consumer and retailer product support issues - Retailer staff training - Complete monthly and weekly Sales Reports as required

Marketing and business development manager

• Dec 2019 - Dec 2020

Marketing strategy: - Develop and define the marketing strategy - Manage the marketing plan (Including but not limited to events, advertising, social media, website) - Develop a lead acquisition strategy (including but not limited to content strategy, CRM management, digital advertising etc.) - Define the brand and ensure our offering is aligned with what the parents want and identify any opportunities to help steer the overall business strategy to ensure we are keeping our offer relevant to the market - Develop corporate partnership to maximise business growth - Manage company brand - website and digital presence Responsibilities: - Identify new business opportunities - Maximise all leads & opportunities to increase enrolment - Develop and maintain strategic relationships with stakeholders to drive results - Maintenance of the company website - Create and develop marketing strategies, campaigns and presentations for social media - Create monthly newsletters

Sales Consultant

• May 2019 - Dec 2019

Key responsibilities • Assist customers in purchasing Britax Childcare Specialist products across various locations in Sydney District • Train other sales consultants on Britax products • Increase sales of Britax products in multiple stores • Attend and assist with promotional stands and communications at Expos Key achievement • End to end stock management and stock forecasting per store • Enhanced sales reporting for NSW region • Positive customer feedback to Head Office

Laboratory Manager

• Dec 2015 - Dec 2016

Key responsibilities • Coordination and management of production of electronic liquids for electronic vaporizers • Online business optimisation and e-commerce improvements • Laboratory and warehouse optimization allowing more agile business execution Key achievement • End to end stock management and stock forecasting • Online sales order management • Oversight of 3 direct reports (including staff training) • Exponential business growth though online marketing enhancements and simplified warehousing model • Oversight of social media channels for customer feedback

Junior Product Manager

• Aug 2014 - Sep 2015

Key responsibilities • Working in a team accountable for launch of Thermostat connecté by ENGIE product into European market • Autonomous work in Paris with two national teams in North France and Central France areas • Sales tracking and business development Key achievements • Development and execution of the digital brand/product strategy • Product enhancement and up-marketing with respect to product visibility • Redrafting of marketing strategies into executable communication plans • Ensuring impeccable communication with internal and external stakeholders (advertising agencies) • Realization of communication and training materials for different sales channels • Launch of social networks media campaigns • Formal product launch presentation to the company sales team • Enhancement of the mobile CRM application used by our sales force (in collaboration with the digital BT teams)

Sales Promoter

• Aug 2013 - Jul 2014

Key responsibilities • Business development in the North region with a decentralized system of distribution• B2B Client portfolio management (130 stores) • Sales targets growth and execution though liquidation periodKey achievements • Product launch presentations • After-sales support to key clients• Reseller training• Customer/client improvement initiatives and customer/client satisfaction target growth• Annual product launch for product enhancements and new products – for all brands and clients

Assistant Key Account Manager

• Sep 2012 - Aug 2013

Key responsibilities • Support the key account manager with the administrative dutiesKey achievements • Prepare presentations for clients visits and business operations (not limited to financials and sales-marketing)• Pricing adjustments based on client size and needs • Business data assessment• Creation and implementation of educational and management tools for trainees

Back Office Adviser

• Sep 2008 - Jul 2012

Key responsibilities • Back-office management and monitoring of client's financing contracts (B2B, B2C) • Contractual assessment of clients’ data • Assessment of compliance with banking laws and regulations • Update of administrative and banking data Key achievements • Identification of fraudulent and noncompliant documents • Identification of fraudulent and noncompliant contracts • Ensuring excellent communication with the reseller network • Training of employees and casuals contracts • Ability to follow processes and legal, compliance and regulatory procedures