Experience

Elite Horizon General Trading LLC

• United Arab Emirates
• Wholesale Import and Export
• 1 - 100 Employee

• General Manager

  • Feb 2014 - Present

  United Arab Emirates Elite Horizon General Trading LLC is the UAE's leading importer and distributor of charcoal, firewood, BBQ's, Patio Heaters and Air Coolers. We currently represent the La Hacienda,Pure Heat, Pure Cool, Pure Turf and STV brands from the UK and Europe, distributing the range through the multiple retailers and a network of sub-distributors in the MENA region. Our core business has always remained the distribution of ethically sourced firewood and charcoal products from around the world… Show more Elite Horizon General Trading LLC is the UAE's leading importer and distributor of charcoal, firewood, BBQ's, Patio Heaters and Air Coolers. We currently represent the La Hacienda,Pure Heat, Pure Cool, Pure Turf and STV brands from the UK and Europe, distributing the range through the multiple retailers and a network of sub-distributors in the MENA region. Our core business has always remained the distribution of ethically sourced firewood and charcoal products from around the world, supplying into both hospitality and retail, which is what we do best. My role as Business Development Manager as well requires me to: Create partnerships with brands from the EU looking to expand into the GCC Following up new business opportunities and setting up meetings Planning and preparing presentations Communicating new product developments to prospective clients Overseeing the development of marketing literature Writing reports Providing management with feedback Communicate effectively with Sales and Marketing Staff to ensure maximised efficiency Through the efforts of my team, Elite Horizon now currently works with all major Hardware/Outdoor retailers, a selection of hypermarkets and over 50% of 4-5* Hospitality outlets across the UAE. Our goal is to be the regional standard of both quality and price whilst providing the highest level of customer support. Show less



La Hacienda

• MENA Distributor

  • Sep 2015 - Present

  Dubai, United Arab Emirates Based in the heart of the Cotswolds, La Hacienda is a global supplier distributing outdoor heating products and decorative items including chimeneas, firepits, multi-functional outdoor ovens including the brand new revolutionary Firebox barbecue pizza oven. Ranging from traditional Mexican style and contemporary steel chimeneas to decorative lanterns and ornaments, La Hacienda can offer a range of products to add warmth and ambience to your outdoor space. As the MENA partner, we… Show more Based in the heart of the Cotswolds, La Hacienda is a global supplier distributing outdoor heating products and decorative items including chimeneas, firepits, multi-functional outdoor ovens including the brand new revolutionary Firebox barbecue pizza oven. Ranging from traditional Mexican style and contemporary steel chimeneas to decorative lanterns and ornaments, La Hacienda can offer a range of products to add warmth and ambience to your outdoor space. As the MENA partner, we look after the following territories: UAE KSA Lebanon Jordan Bahrain Egypt Kuwait Qatar Kenya My role has been to grow the brand awareness through strategic partnerships with sub-distributors as well as the multiple retailers in the region. We have seen year on year growth of the brand in the region and through their constant innovation, we see this continuing for the foreseeable future. Show less



Big Hug Foundation

• Non-profit Organizations

• Trustee

  • Oct 2010 - Present

  London, United Kingdom Co-Founding trustee of the Big Hug Foundation. A grass roots charity dedicated to providing shelter & education to underprivileged children. Priding ourselves on self-funding all running expenses, ensuring 99% of all our donor's funds reach the projects we support.



Nutrilicious

• Senior Business Development Consultant

  • Sep 2016 - Present

  London, United Kingdom I have the responsibility for key global functions and oversight of regional functions including Applications Development, Sensory, Systems Design & Measurement, and Technical Service. I work with our global and regional technology leads to ensure the transfer of best practices and technical know‐how between regions, drive the commercialization of new products globally, deploy tools that enable business getting, and develop functional capability and talent across the organization. Key… Show more I have the responsibility for key global functions and oversight of regional functions including Applications Development, Sensory, Systems Design & Measurement, and Technical Service. I work with our global and regional technology leads to ensure the transfer of best practices and technical know‐how between regions, drive the commercialization of new products globally, deploy tools that enable business getting, and develop functional capability and talent across the organization. Key areas of Innovation focus for our food business include Texture, Sweetness, Nutrition, Wholesome/Clean Label, & Delivery Systems. Through strategic partnerships, our products portfolio has grown to include the following 100% EU and USDA organic certified products: - Moringa Tea - Moringa Powder - 100% Vegan Moringa Capsules - Pumpkin Seeds - Flax Seeds - Sunflower Seeds - Pumpkin Seed Oil - Flax Seed Oil - Safflower Oil - Sunflower Oil - Avocado Oil - Pumpkin Seed Flour - Sunflower Seed Flour - Flax Seed Flour Show less



Branches.ae (BCM Corporate Services LLC)

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• EMEA Group Advisor

  • Mar 2017 - Aug 2019

  Dubai, United Arab Emirates Founding Consultant and EMEA Group Director for BCM Corporate Services (www.branches.ae). Currently leading the mentor program and helping individuals establish themselves within the UAE and encouraging expansion across the gulf.



Buschbeck GmbH

• MENA Distributor

  • Sep 2015 - Jul 2018

  Dubai, United Arab Emirates The Buschbeck factory in located in Waldbrol Germany. The factory accords with the newest aspects of modern concrete prefabricated component production. Using specifically developed machinery, manufactured in accordance with the bespoke requirements, the Buschbeck factory produce the Buschbeck BBQ / Outdoor Fireplaces for distribution to retailers worldwide. The well-stocked and modern warehousing facilities cover a total area of 15,000 sqm which enables them to hold large quantities of stock… Show more The Buschbeck factory in located in Waldbrol Germany. The factory accords with the newest aspects of modern concrete prefabricated component production. Using specifically developed machinery, manufactured in accordance with the bespoke requirements, the Buschbeck factory produce the Buschbeck BBQ / Outdoor Fireplaces for distribution to retailers worldwide. The well-stocked and modern warehousing facilities cover a total area of 15,000 sqm which enables them to hold large quantities of stock at a time to keep up with distributor demand. The Buschbeck Family The Buschbeck factory in Germany is proudly owned and managed by Klaus Buschbeck and his son Pierre Buschbeck. They ensure the structure and design of the Buschbeck BBQ / Outdoor Fireplaces are continually being re-engineered and developed further. All our products undergo constant quality inspections throughout the production process because customers satisfaction is of paramount importance. Servicing the Middle Eastern Market, Elite Horizon has a Dubai warehouse that is continuously being restocked by the factory in Waldbrol. Each Buschbeck BBQ / Outdoor Fireplace comes complete with all the materials necessary to complete assembly along with an easy to follow installation manual. Show less



Herbal Infusion Co. Limited

• United Kingdom
• Wellness and Fitness Services

• Sales Director

  • Jun 2013 - May 2017

  London Area, United Kingdom Herbal Infusion Co. started out as the EU distributor for Miracle Tree moringa teas. As the first company to offer moringa products in the EU, it has been challenging but we have been able to secure many key clients and extend our portfolio far beyond moringa teas. Herbal Infusion Co. now proudly provides an extensive list of 100% USDA and EU organic products and the private label division has grown tremendously. Through strategic partnerships, our products portfolio has… Show more Herbal Infusion Co. started out as the EU distributor for Miracle Tree moringa teas. As the first company to offer moringa products in the EU, it has been challenging but we have been able to secure many key clients and extend our portfolio far beyond moringa teas. Herbal Infusion Co. now proudly provides an extensive list of 100% USDA and EU organic products and the private label division has grown tremendously. Through strategic partnerships, our products portfolio has grown to include the following 100% EU and USDA organic certified products: - Moringa Tea - Moringa Powder - 100% Vegan Moringa Capsules - Pumpkin Seeds - Flax Seeds - Sunflower Seeds - Pumpkin Seed Oil - Flax Seed Oil - Safflower Oil - Sunflower Oil - Avocado Oil - Pumpkin Seed Flour - Sunflower Seed Flour - Flax Seed Flour We now also have partnered with Tarlton Teas to be their EU distributors for their range of health and wellness teas. My current role requires me to identify market trends, source products accordingly and infiltrate new markets as well as explore additional revenue streams in existing markets. Show less



ExxoTech Limited

• Busines Development Consultant

  • Sep 2014 - Jul 2016

  London, United Kingdom ExxoTech Limited was established in order to bring luxury electronics to consumers at recession proof pricing. My main roles at ExxoTech Limited are defined below: Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Strategic Consulting, including business plan & sales strategy development.



CustomiseMe LTD

• Director

  • 2010 - Dec 2015

  London, United Kingdom Originally starting out as a online store for customised goods, CustomiseMe slowly became one of the largest retailers of customised goods. From this, we have as expanded as a business and moved deeper into the trade of customised goods and accessories, mainly for export worldwide. We have since branched off into Graphic Design, Web Design and Bespoke App Development for a long list of clients. We have a solid structure in place with multiple organisations which allow us… Show more Originally starting out as a online store for customised goods, CustomiseMe slowly became one of the largest retailers of customised goods. From this, we have as expanded as a business and moved deeper into the trade of customised goods and accessories, mainly for export worldwide. We have since branched off into Graphic Design, Web Design and Bespoke App Development for a long list of clients. We have a solid structure in place with multiple organisations which allow us to maintain a solid pricing strategy and infiltrate markets worldwide. Show less



Tazmere LTD

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Sales, Marketing and Brand Management Director

  • Sep 2010 - Feb 2014

  London, United Kingdom Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Marketing and Promotion of new brands. Finding and securing new distribution chains.



Giltedge Printers LTD

• Reproduction Graphics Department

  • Jul 2008 - Aug 2010

  London, United Kingdom Graphic design and pre press work. Introduced the Truflow system into the workplace. Extended client base.



The VDC Group

• Sales Assistant

  • Mar 2007 - Sep 2008

  London, United Kingdom Sales and customer service support for the Video Duplication Company.