Experience

Strategos Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Manager of Marketing

  • Mar 2022 - Present

  • Create and execute firm’s B2B marketing strategy • Architect thought-leadership strategy to position the firm's partners as experts in their fields • Develop firm’s public relations strategy, draft press releases, forge media relationships, purchase media • Build and implement successful event project management framework • Increase average sustained social engagement by 400% • Institute social community management and brand advocacy strategies • Lead website rebuild, conduct brand audit and lead visual rebrand • Manage podcast production process from talent-booking to publishing using Riverside and Captivate • Build and execute internal communication strategy • Provide creative oversight for firm's in-depth legislative report • Write blog posts, news articles and email updates about education-related legislation • Design graphics for a variety of platforms • Steward the marketing department’s monthly budget • Develop and carry out email marketing strategy using HubSpot • Create and manage digital ads (LinkedIn, Google) • Support firm’s inbound and outbound sales efforts • Generate new leads through lead magnets and cultivate warm leads through strategic value-adding communication • Manage vendor relationships and provide creative direction to web developers, graphic designers and video producers Show less



Charis Bible College Colorado

• United States
• Religious Institutions
• 1 - 100 Employee

• Manager of Creative Services and Product Development

  • Dec 2021 - Mar 2022

  • Managed staff of 20+ creatives• Worked with a team to execute a marketing strategy that increased the student population by 10% in one semester• Oversaw organization’s writing, editing, graphic design, multimedia content and Spanish translation teams• Recruited, hired and onboarded personnel• Led creative meetings, provided creative direction and constructive critique • Interfaced with internal and external clients to plan and implement integrated marketing campaigns• Reviewed, approved and provided constructive feedback on all outbound marketing materials • Maintained organization's voice and brand in all published materials• Supported Digital Marketing, Campaign Marketing and Public Relations teams through content creation• Worked interdepartmentally to facilitate product and curriculum development• Worked with publishers and in-house creative teams to develop books from concept to print Show less

• Manager of Publications and Content

  • Aug 2020 - Dec 2021

  • Managed staff of 18 creatives• Oversaw organization’s writing, editing, graphic design and Spanish translation teams• Recruited, hired and onboarded personnel• Led creative meetings• Interfaced with internal and external clients to plan and implement integrated marketing campaigns• Monitored all active Publications projects• Reviewed, approve and provided constructive feedback for all outbound marketing materials • Provided project timelines• Maintained organization's voice and brand in all published materials• Supported Digital Marketing, Campaign Marketing and Public Relations teams through content creation• Worked interdepartmentally to facilitate product and curriculum development• Worked alongside publishers and in-house creative teams to develop books from concept to print Show less



Eagle Mountain International Church Inc

• Dallas/Fort Worth Area

• Content Coordinator

  • May 2016 - Aug 2020

  • Managed all communication projects from beginning to end • Oversaw the production and distribution of web and print content for a local congregation of 900+ and an online following of 150K+ people • Developed creative briefs; planned and executed integrated content marketing campaigns • Supervised Digital Content Coordinator/ Graphic Designer • Planned social media content for audiences of 150K+ followers • Successfully grew social engagement and generate social media analytics reports • Architected and implemented successful crisis communication strategy during COVID-19 pandemic • Eliminated inefficiency by writing and enforcing departmental standard operating procedures • Wrote weekly inspirational blog posts • Wrote copy for social media, bulletin, weekly video announcement scripts and website event listings observing AP Style • Crafted email campaigns using MailChimp • Provided direction to graphic artists and enforce a strict branding guide • Slashed spending by more than 50 percent of previous outflow • Balanced a $100K+ budget and effectively steward departmental resources • Negotiated with vendors • Provided meaningful event coverage through photography and live social content creation Show less



University of North Texas

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2015 - Jun 2016

  • Instructed undergraduate journalism and advertising courses alongside faculty • Maintained timely and accurate communication with 400+ students per semester • Performed administrative duties for faculty members • Created, administered and graded tests and research projects • Instructed undergraduate journalism and advertising courses alongside faculty • Maintained timely and accurate communication with 400+ students per semester • Performed administrative duties for faculty members • Created, administered and graded tests and research projects



Careington International Corporation

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Corporate Communications Review Specialist

  • May 2015 - Sep 2015

  • Wrote and revised print and web content while observing Associated Press (AP) Style • Participated in the creation of proposals for fortune-500 clients • Facilitated inter-departmental collaboration to complete projects before their deadlines • Worked with Marketing and Compliance departments to ensure materials produced for clients were accurate, legally compliant and error-free • Wrote and revised print and web content while observing Associated Press (AP) Style • Participated in the creation of proposals for fortune-500 clients • Facilitated inter-departmental collaboration to complete projects before their deadlines • Worked with Marketing and Compliance departments to ensure materials produced for clients were accurate, legally compliant and error-free



U.S. House of Representatives (Office of Congressman John Carter, Texas - 31)

• killeen/temple, texas area

• Congressional Intern

  • Dec 2014 - May 2015

  • Addressed constituent concerns by phone and face-to-face • Assisted caseworkers in researching solutions to constituent issues • Represented the congressman and his staff at community events • Wrote communications on behalf of the congressman • Addressed constituent concerns by phone and face-to-face • Assisted caseworkers in researching solutions to constituent issues • Represented the congressman and his staff at community events • Wrote communications on behalf of the congressman



University of Mary Hardin-Baylor

• United States
• Higher Education
• 500 - 600 Employee

• Peer Mentor

  • Jun 2014 - May 2015

  • Communicated through email and social media with a group of incoming freshmen during the summer • Attended and passed an intensive leadership training course • Led the group through an intensive orientation week of frequent meetings and social functions • Guided the group though a day-long community service project • Facilitated and foster personal relationships between students and faculty members • Helped freshmen move into their dorms • Gave campus tours, answer questions from new students and parents • Helped acclimate freshmen to an unfamiliar city • Worked to instill school spirit and a sense of community in the freshmen • Co-taught a six-week-long freshman seminar course with a faculty member • Followed up with individual freshmen throughout their first year at the university Show less



The Bells (Collegiate Newspaper)

• belton, texas

• Editor-in-Chief

  • Apr 2014 - May 2015

  • Exercised sound news judgment • Managed a team of 14 award-winning writers, editors and designers • Wrote and commissioned campus, local, national news and opinion pieces • Edited all content according to Associated Press (AP) Style • Exercised sound news judgment • Managed a team of 14 award-winning writers, editors and designers • Wrote and commissioned campus, local, national news and opinion pieces • Edited all content according to Associated Press (AP) Style



Houston Community Newspapers

• houston, texas area

• Reporter

  • Jun 2014 - Jan 2015

  • Covered hyper-local news in suburban Houston • Wrote features, hard news and breaking news stories • Delivered 12 stories per week • Shared stories and interacted with readers through social media engagement • Covered hyper-local news in suburban Houston • Wrote features, hard news and breaking news stories • Delivered 12 stories per week • Shared stories and interacted with readers through social media engagement



Texans for Greg Abbott

• central texas

• Gubernatorial Campaign Intern

  • Jul 2014 - Sep 2014

  • Observe and analyze the inner workings of a political campaign • Participate in phone banks and block walks • Use social media to communicate to and engage the public • Help with set-up and tear-down of local campaign events • Identify new Abbott supporters weekly • Public relations––Be the face of the Abbott campaign to Central Texas • Greet and speak with supporters at area events • Event planning and logistics • Observe and analyze the inner workings of a political campaign • Participate in phone banks and block walks • Use social media to communicate to and engage the public • Help with set-up and tear-down of local campaign events • Identify new Abbott supporters weekly • Public relations––Be the face of the Abbott campaign to Central Texas • Greet and speak with supporters at area events • Event planning and logistics



Discovery College—Lone Star College System

• Teacher

  • Jun 2013 - Aug 2014

  • Taught educationally enriching summer classes for students from K-8th grade • Developed lesson plans • Classroom management/discipline • Collaborated with other teachers to enhance the quality of courses for the program as a whole • Communicated with parents/guardians about their children's progress and behavior CLASSES TAUGHT— • Discovery College Press Corps (journalism)—fourth - seventh grade • Read, Write, Speak and Listen— multi-sensory communication course for students in Kindergarten - second grade • Astronomy—third - sixth grade • Power and Speed—Physics -fourth through eighth grade Show less

• Teacher, Administrative Assistant, Social Media Manager

  • May 2013 - Jul 2013

  • Teach educationally enriching summer classes for students from Kindergarten through eighth grade • Pitch and design creative classes that engage students of all learning styles • Lesson plans • Classroom management/discipline • Collaborate with other teachers to enhance the quality of courses for the program as a whole • Communicate with parents/guardians about their children's progress and behavior Classes taught: • Discovery College Press Corps (journalism)—fourth - seventh grade • Read, Write, Speak and Listen— multi-sensory communication course for students in Kindergarten - second grade • Astronomy—third - sixth grade• Process registrations • Schedule workers, file papers, make phone calls, general office work • Purchase supplies • Social media management • Customer service Show less



KXXV-TV News Channel 25 (ABC News affiliate)

• Online Newsroom Intern

  • Dec 2013 - Apr 2014

  • Shared stories on the station's social media accounts• Assisted producers, reporters and anchors with research• Helped producers build the 5, 6 and 10 p.m. newscasts by writing scripts• Wrote the nightly "Community Segment" for the 6 p.m. show using viewerquestions from Facebook

• News Department Intern

  • Aug 2013 - Nov 2013

  • Shadow producers, reporters and anchors• Write scripts for the 5 p.m., 6 p.m. and 10 p.m. newscasts in a top 100 market• Accompany reporters on field assignments • Observe and assist in various newsroom operations• Attend and contribute to daily editorial meetings• Video editing• Write/produce VOs, SOTs and VOSOTs• Complete projects encompassing on-camera reporting and anchoring experience• Knowledge of Autocue Newsroom, Pathfire and CNN Newsource



The Belton Journal

• Belton, Texas

• General Assignment Reporter–Intern

  • Dec 2013 - Apr 2014

  • Cover local events • Write news and feature stories • Find and pitch stories • Photography • Cover local events • Write news and feature stories • Find and pitch stories • Photography



The Bells newspaper

• Asst. Editor, Special Focus Editor

  • May 2013 - Apr 2014

  • Write, edit and assign stories regularly • Campus, local, state, national news and opinion• Staff management • Social media management • Page design• Write content for and design the Special Focus page • Photography• Still active as an anchor/reporter and broadcast writer for The Bells' video department

• Entertainment Editor

  • Aug 2012 - May 2013

  • Page design using Adobe InDesign• Wrote, edited stories• Photography



Fidelis Publishing Group

• Austin, Texas Area

• Freelance Reporter

  • Jun 2013 - Aug 2013

  • Write local (Central Texas) news articles • Business news • Write local (Central Texas) news articles • Business news



The Bells Online

• Belton, Texas

• Video Producer, Anchor/Reporter

  • May 2012 - May 2013

  • Wrote, edited video packages and broadcasts • Assigned stories • Anchoring, reporting • Wrote four to six stories a month for print and online publication • Wrote, edited video packages and broadcasts • Assigned stories • Anchoring, reporting • Wrote four to six stories a month for print and online publication



The Bells newspaper

• Belton, Texas

• Copy Editor, Research Assistant, Contributing Writer

  • Nov 2011 - May 2012

  • Copy editing • Research • Wrote occasional stories • Copy editing • Research • Wrote occasional stories



Mayborn Campus Center (University of Mary Hardin-Baylor)

• Belton, Texas

• Game Day Assistant

  • Aug 2011 - May 2012

  • General office work at front desk • Ticket sales at basketball games and volleyball games • Crowd control • Set up/tear down sideline tables and equipment before and after games • Soundboard operation during games and various events • General office work at front desk • Ticket sales at basketball games and volleyball games • Crowd control • Set up/tear down sideline tables and equipment before and after games • Soundboard operation during games and various events