Jefferson Rodrigo da Silva
Country Manager - Brazil & Chief Revenue Officer (CRO) at PiniOn- Claim this Profile
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Português Native or bilingual proficiency
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Inglês Native or bilingual proficiency
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Espanhol Full professional proficiency
Topline Score
Bio
Alejandro Merlo
Jeff is that result-oriented Manager that you want to have for leading your team in the market. He has managed to balance strong analytical skills with an improving sense of how to influence others within the team and the client. Jeff allowed us to deliver great outcomes to our client in Brazil as well as above-expectation returns for our business.
Luis Arjona
Jefferson is a great professional with strong passion for the initiatives he leads and with extremely high standards of performance in everything he does. I had the privilege to work with Jefferson for 3 years, during which he led several critical initiatives for Nielsen. In every occasion, Jefferson was able to render superior results to our clients, especially by generating strong recommendations based on brilliant analysis. On a more personal note, I enjoy Jefferson's leadership style: earnest in his communications, committed to the cause and with a strong work ethic. I look forward to partnering again with Jefferson in another great initiative down the road.
Alejandro Merlo
Jeff is that result-oriented Manager that you want to have for leading your team in the market. He has managed to balance strong analytical skills with an improving sense of how to influence others within the team and the client. Jeff allowed us to deliver great outcomes to our client in Brazil as well as above-expectation returns for our business.
Luis Arjona
Jefferson is a great professional with strong passion for the initiatives he leads and with extremely high standards of performance in everything he does. I had the privilege to work with Jefferson for 3 years, during which he led several critical initiatives for Nielsen. In every occasion, Jefferson was able to render superior results to our clients, especially by generating strong recommendations based on brilliant analysis. On a more personal note, I enjoy Jefferson's leadership style: earnest in his communications, committed to the cause and with a strong work ethic. I look forward to partnering again with Jefferson in another great initiative down the road.
Alejandro Merlo
Jeff is that result-oriented Manager that you want to have for leading your team in the market. He has managed to balance strong analytical skills with an improving sense of how to influence others within the team and the client. Jeff allowed us to deliver great outcomes to our client in Brazil as well as above-expectation returns for our business.
Luis Arjona
Jefferson is a great professional with strong passion for the initiatives he leads and with extremely high standards of performance in everything he does. I had the privilege to work with Jefferson for 3 years, during which he led several critical initiatives for Nielsen. In every occasion, Jefferson was able to render superior results to our clients, especially by generating strong recommendations based on brilliant analysis. On a more personal note, I enjoy Jefferson's leadership style: earnest in his communications, committed to the cause and with a strong work ethic. I look forward to partnering again with Jefferson in another great initiative down the road.
Alejandro Merlo
Jeff is that result-oriented Manager that you want to have for leading your team in the market. He has managed to balance strong analytical skills with an improving sense of how to influence others within the team and the client. Jeff allowed us to deliver great outcomes to our client in Brazil as well as above-expectation returns for our business.
Luis Arjona
Jefferson is a great professional with strong passion for the initiatives he leads and with extremely high standards of performance in everything he does. I had the privilege to work with Jefferson for 3 years, during which he led several critical initiatives for Nielsen. In every occasion, Jefferson was able to render superior results to our clients, especially by generating strong recommendations based on brilliant analysis. On a more personal note, I enjoy Jefferson's leadership style: earnest in his communications, committed to the cause and with a strong work ethic. I look forward to partnering again with Jefferson in another great initiative down the road.
Credentials
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BPI Green Belt - Lean & 6-Sigma
NielsenSep, 2016- Nov, 2024 -
Professores do Futuro
Faculdade Cásper LíberoDec, 2012- Nov, 2024
Experience
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PiniOn
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Brazil
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Marketing Services
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1 - 100 Employee
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Country Manager - Brazil & Chief Revenue Officer (CRO)
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Mar 2023 - Present
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VP, Client Success
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Sep 2019 - Mar 2023
Brazil Leader mobile platform of data collection and micro-tasks using crowdsourcing, more than 2.5 million of users, +2k new per day, +300k actives each month. Millions of datapoints being collected each month - 24h per day, 7 days per week - leveraged by technology to support clients business strategy on customized solutions.
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MBA SEDA Executive Education
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Brazil
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Professional Training and Coaching
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1 - 100 Employee
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Teacher
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Aug 2020 - Present
Reference in Customer Experience for executive education, SEDA is recognized by CXPA (Customer Experience Professionals Association). Teacher for "Customer Insights" classes in MBA - Customer Experience course. Reference in Customer Experience for executive education, SEDA is recognized by CXPA (Customer Experience Professionals Association). Teacher for "Customer Insights" classes in MBA - Customer Experience course.
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ConvergeYou
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Brazil
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Education Administration Programs
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1 - 100 Employee
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Teacher
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Jan 2019 - Dec 2020
Business school focused on Marketing, Technology and Digital, having 100% of teachers with a practical expertise on respective disciplines. Teacher in "Research and Behavior - Big Data course" and "Digital Audiences - High Performance in Digital Marketing course". Business school focused on Marketing, Technology and Digital, having 100% of teachers with a practical expertise on respective disciplines. Teacher in "Research and Behavior - Big Data course" and "Digital Audiences - High Performance in Digital Marketing course".
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Comscore, Inc.
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United States
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Technology, Information and Internet
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700 & Above Employee
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Client Insights Leader - Brazil Manager
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Sep 2018 - Sep 2019
Comscore is the leader company that measures audiences, brands and consumer behavior online with over 3,200 clients around the globe. As Client Insights Brazil leader the mission is delivery insights and full servicing to more than 150 clients, looking for their planning improvement and better decision make in online environment. Main achievements: strategic review and client services redesign looking for provide not only a support but mainly a consultant focused on digital market, cultural change from product centric to client centric. Both resulted on +20.8% client satisfaction. Brazil strategic plan as a benchmark to LatAm. Leadership in strategic product review, having impacts globally. Show less
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Client Business Partner / Client Services Manager Brazil & Latam
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Apr 2016 - Aug 2018
Client Business Partner manager responsible for Unilever and Kimberly LatAm relationship.Main achievements: new team structure implementation and review of ways of working impacting on client partnership and C-Level relationship in the clients. Strategic & Value added solutions increasing +15% CAGR. Joint Business Plan Kimberly Latam awarded as Global Benchmark by client.
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Strategy & Innovation Manager - Consumer Panel Services Product Leader
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Oct 2012 - Mar 2016
Brazil Product Leader responsible for HomePanel - Homescan & Spectra.Main achievements: developed a team of specialists and relaunched the solution with new features and capabilities that resulted in +40% CAGR growth. Nielsen Media Spokesman for Consumer Behavior. Trips to Mexico in order to plan LatAm product strategy and share Brazil benchmarks.
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Sr Account Executive
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Mar 2007 - Sep 2012
Responsible for relationship and commercial servicing to global clients, supporting marketing and sales decisions through Consumer and Retail behavior analyses using several Nielsen & Client data.Main achievements: C-Level (Local & Global) partnership for Reckitt Benckiser where developed a Joint Business Plan awarded as Global Benchmark by client and shared to Global Teams in London - UK. Responsible for coaching and team development to Reckitt and Kimberly Nielsen Teams, resulting in a +100% growth in both clients. Nielsen Media Spokesman to Home & Baby Care. Show less
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Worldpanel by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Executive Account
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Mar 2004 - Mar 2007
In charge of providing services to global clients, supporting marketing decisions through consumer behavior and target understanding. Mobile Panel leader and Advanced analyses specialist, supporting internal teams development. Key Clients: Unilever, Kaiser, Danone, Coca-Cola, Natura, Whirlpool, Rede Globo and Firmenich. Leader in Mobile Panel development, responsible for process and methodology updates resulting in more than 100% revenue growth in LatAm. Responsible for Latam teams training and servicing to key clients: Vivo and Motorola. Show less
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Bosch USA
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United States
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Software Development
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700 & Above Employee
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Trainee
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Jun 2003 - Mar 2004
Responsible for Internal Communication and Events planning and execution. Responsible for Internal Communication and Events planning and execution.
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Education
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2010 - 2011
Fundação Instituto de Administração - FIA
MBA, Business Management & Consumer Packaged Goods (CPG) -
2009 - 2010
Fundação Instituto de Administração - FIA
Graduate Degree, Strategic Management -
2002 - 2005
Faculdade Cásper Líbero
Bachelor Degree, Social Communication - Publicity and Advertisement
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