Experience

M Booth

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Vice President / Group Manager

  • Sep 2021 - Jun 2023



FINN Partners

• United States
• Advertising Services
• 700 & Above Employee

• Vice President

  • Feb 2021 - Oct 2021

• Associate Vice President

  • Dec 2017 - Feb 2021

  - Strategy lead and day-to-day contact for multiple Finn Partners' blue chip clients - Led award-winning PR campaigns, recognized by industry marketing associations - Built a culture of excellence among multiple teams, spanning multiple US offices to drive results and position clients among the best in the industry - Developed new program strategy to increase target KPI of high profile coverage by 20% YOY - Increased overall media impressions by nearly 1 billion YOY - Translated… Show more - Strategy lead and day-to-day contact for multiple Finn Partners' blue chip clients - Led award-winning PR campaigns, recognized by industry marketing associations - Built a culture of excellence among multiple teams, spanning multiple US offices to drive results and position clients among the best in the industry - Developed new program strategy to increase target KPI of high profile coverage by 20% YOY - Increased overall media impressions by nearly 1 billion YOY - Translated the value proposition of program results to clients and executive boards - Built custom global measurement program for leading international organization - Conducted regular program audits to identify and correct strategy weaknesses and opportunities - Built program initiatives to target client business objectives and position their business for success - Sourced and implemented new analytics and reporting software for Travel & Lifestyle Division - Initiated new strategies rooted in advanced analytics to revamp the division's reporting standards, moving towards customized data reporting to showcase ROI at more intricate levels - Managed and tracked complex budget systems (for government and private corporations) to maintain account profitability and identify opportunities to fine tune program efficiencies - Maintained client contracts over several renewals and re-bids - Mentored and developed younger staff

• Account Supervisor

  • Dec 2015 - Dec 2017

  - Drove account management for multiple clients at one of the fastest growing PR agencies in the US - Team management and supervisory role; oversaw six teams to drive results across multiple US offices - Day-to-day client and media contact on multiple international accounts - Reported directly to Managing Partners/VPs - Planned and executed strategic public relations programs (including social media content development) - Developed Social Media Influencer programs - Oversaw… Show more - Drove account management for multiple clients at one of the fastest growing PR agencies in the US - Team management and supervisory role; oversaw six teams to drive results across multiple US offices - Day-to-day client and media contact on multiple international accounts - Reported directly to Managing Partners/VPs - Planned and executed strategic public relations programs (including social media content development) - Developed Social Media Influencer programs - Oversaw the development of junior staff - Planned and coordinated hosting of client events including press conferences, press trips, press events, media appointments and other related functions - Regularly supplied leads, key strategies and market knowledge during new business development - Proposed and developed business expansion opportunities to current clients - Advised Travel & Lifestyle division on digital and social media strategy - Awarded Kimpton Hotel’s National PR Superstar distinction for 2016

• Senior Account Executive

  • Dec 2014 - Dec 2015

  - Managed multiple international accounts, operating as the direct client liaison with C-level marketing executives, various partners and top-tier national/niche media - Regularly supplied strategy and market knowledge during new business development, helping to secure over $80,000 in fee revenue - Sourced brand partnerships and developed partner implementation plans on behalf of clients - Pioneered social media branding initiatives on behalf of Finn Partners’ Travel & Lifestyle… Show more - Managed multiple international accounts, operating as the direct client liaison with C-level marketing executives, various partners and top-tier national/niche media - Regularly supplied strategy and market knowledge during new business development, helping to secure over $80,000 in fee revenue - Sourced brand partnerships and developed partner implementation plans on behalf of clients - Pioneered social media branding initiatives on behalf of Finn Partners’ Travel & Lifestyle Division - Consulted the Travel & Lifestyle division on digital and social media strategy for new business and plan development - Helped launch a new socially driven intranet for Finn Partners - Awarded a “PR Champion” distinction by the National Council of Public Relations Firms in April 2015 and selected to speak on “Internfest” panel at Baruch College in New York City in July 2015 to speak on maximizing career trajectory - Established a firm proficiency in launching new product having successfully launched Capella Washington, D.C., Georgetown, Capella Marigot Bay Resort and Marina, Saint Lucia, Only You Madrid and Kimpton Hotel Van Zandt in Austin, Texas - Other contributions include: crisis communications, influencer research and outreach, promotional opportunity management, branding, trend analysis, and metrics driven strategy analysis

• Account Executive

  • Oct 2013 - Dec 2014

  - Implemented editorial calendar to secure top-tier coverage - Developed profitable relationships with top-tier media such as USA Today and Travel + Leisure - Contributed creatively to media outreach strategy - Created B2B newsletters and digital resources - Facilitated client reporting - Developed client and board level presentations to demonstrate ROI and PR program success - Sourced and facilitated press familiarization trips - Trained and managed four junior staff… Show more - Implemented editorial calendar to secure top-tier coverage - Developed profitable relationships with top-tier media such as USA Today and Travel + Leisure - Contributed creatively to media outreach strategy - Created B2B newsletters and digital resources - Facilitated client reporting - Developed client and board level presentations to demonstrate ROI and PR program success - Sourced and facilitated press familiarization trips - Trained and managed four junior staff members - Planned and executed marketing events - Managed social media communities on Facebook / Twitter and developed content strategy - Performed public speaking duties on behalf of clients

• Junior Account Executive

  • Oct 2012 - Oct 2013

  - Developed and maintained media contact database - Created and distributed media releases, website content, blog and social media posts - Developed monthly reports - Performed daily media monitoring on behalf of clients - Performed account administrative responsibilities



El Paso MPP, LTD. dba Birkenstock Attitudes

• El Paso, Texas

• Owner / Digital Strategist

  • May 2010 - Oct 2012

  - Created digital footprint for luxury retail footwear boutique - Developed content marketing strategy to capitalize on online consumer shopping habits - Created digital footprint for luxury retail footwear boutique - Developed content marketing strategy to capitalize on online consumer shopping habits



Sanders\Wingo

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services Intern

  • Aug 2009 - May 2010

  - Wrote internal company blog twice a week to update SW and their accounts on mobility, African American + minority lifestyles, media, and competitor analysis - Created a weekly, digital newsletter on industry developments for the heads of the S\W account planning division - Compiled research and created insights for a company informational presentation on the millennial generation - Executed operational tasks for numerous accounts such as: managed tear sheets, helped clear trademark… Show more - Wrote internal company blog twice a week to update SW and their accounts on mobility, African American + minority lifestyles, media, and competitor analysis - Created a weekly, digital newsletter on industry developments for the heads of the S\W account planning division - Compiled research and created insights for a company informational presentation on the millennial generation - Executed operational tasks for numerous accounts such as: managed tear sheets, helped clear trademark and licensing efforts, updated spot actors, and developed travel and expense reports - Assisted in researching potential new business accounts Show less - Wrote internal company blog twice a week to update SW and their accounts on mobility, African American + minority lifestyles, media, and competitor analysis - Created a weekly, digital newsletter on industry developments for the heads of the S\W account planning division - Compiled research and created insights for a company informational presentation on the millennial generation - Executed operational tasks for numerous accounts such as: managed tear sheets, helped clear trademark… Show more - Wrote internal company blog twice a week to update SW and their accounts on mobility, African American + minority lifestyles, media, and competitor analysis - Created a weekly, digital newsletter on industry developments for the heads of the S\W account planning division - Compiled research and created insights for a company informational presentation on the millennial generation - Executed operational tasks for numerous accounts such as: managed tear sheets, helped clear trademark and licensing efforts, updated spot actors, and developed travel and expense reports - Assisted in researching potential new business accounts Show less