Esther Song

Director, Content Integration at Purple Strategies
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, US
Languages
  • English Native or bilingual proficiency
  • Korean Professional working proficiency
  • French Limited working proficiency

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Jeremiah Tittle

Esther is an extremely bright and capable person. She excels at managing social networks, writing effectively, and can quickly decifer what is important and what is not. Her media skills are second to none, and I emphatically recommend her to any company looking for a hard working, intelligent person who is able to deliver positive results on day one.

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Credentials

  • The Science of Gastronomy
    Coursera
    Aug, 2013
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director, Content Integration
      • May 2022 - Present

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Head of Digital Marketing + Strategy
      • Jan 2020 - Dec 2021

    • Digital Marketing Manager
      • May 2019 - Jan 2020

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Director Of Operations
      • Mar 2018 - Jan 2019

      • Generated over $700k in annual revenue; Negotiated overall operating expenses down by 15% • Managed business licenses and DC Health Department inspections for 100+ local food startups. • Developed comprehensive digital marketing and social strategies to generate avg. of 102% increase in reach, social follows and avg. increase of 13% in revenue for member companies. • Generated over $700k in annual revenue; Negotiated overall operating expenses down by 15% • Managed business licenses and DC Health Department inspections for 100+ local food startups. • Developed comprehensive digital marketing and social strategies to generate avg. of 102% increase in reach, social follows and avg. increase of 13% in revenue for member companies.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Manager, Client Services
      • Jul 2017 - Mar 2018

    • Manager, Client Services
      • Feb 2015 - Jul 2017

      • Served as lead on all client communications with clients in the following industries: nonprofits and philanthropies, global financial institutions, lobbying firms, and public figures. • Projects include: site redesigns, political campaigns, fundraising, crisis + reputation management, paid and organic content, paid media, SEO, e-newsletters, infographics, app development, and video. • Managed multiple budgets totaling over $7 million. • Oversaw 2 junior associates, internal… Show more • Served as lead on all client communications with clients in the following industries: nonprofits and philanthropies, global financial institutions, lobbying firms, and public figures. • Projects include: site redesigns, political campaigns, fundraising, crisis + reputation management, paid and organic content, paid media, SEO, e-newsletters, infographics, app development, and video. • Managed multiple budgets totaling over $7 million. • Oversaw 2 junior associates, internal design, programming, and content teams to accomplish client objectives under multiple timelines.

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Project Coordinator
      • Nov 2012 - Feb 2015

      • Responsible for assisting in the overall production and execution of cable industry's special exhibits and main presentation on convention floor. • Assist in planning and development of show set design and manage communications for design implementation and set build. • Assist in organization and management of over 10 sessions during annual trade show including: show scheduling, speaker invitations, follow-through and confirmation; coordination of session requirements; development… Show more • Responsible for assisting in the overall production and execution of cable industry's special exhibits and main presentation on convention floor. • Assist in planning and development of show set design and manage communications for design implementation and set build. • Assist in organization and management of over 10 sessions during annual trade show including: show scheduling, speaker invitations, follow-through and confirmation; coordination of session requirements; development, preparation and distribution of speaker briefing materials; and onsite management. • Oversight of budget for Imagine Park to include costs for: production, audio/visual, web streaming, marketing and advertising, and show decoration. • Manage and maintain all formal contracts with vendors and show decorators. • Coordinate technological operations to include: wi-fi usage guidelines during showtime and serve as primary liaison between exhibitors and technological vendors. • Serve as primary point of contact for day-to-day execution of project plans to include: traditional cardboard marketing, e-marketing, speaker and session coordination, and exhibit show schedule. • Manage convention blog, Facebook, Twitter, and other social networking outlets for special exhibit and presentation sessions. • Build and maintain all documentation for product demos and exhibits.

    • Web Coordinator
      • Jul 2012 - Nov 2012

      • Launched the 2013 interim website for thecableshow.com • Created & deployed e-newsletters for marketing purposes sent to 1800+ recipients • Tracked and analyzed effectiveness and accuracy of reach for e-newsletters. • Provided consultation and implemented changes for NCTA.com & partern site’s redesign • Managed, monitored, and mediated convention blog, Facebook, Twitter, and other social networking outlets via metrics and Google Analytics • Provided interdepartmental website… Show more • Launched the 2013 interim website for thecableshow.com • Created & deployed e-newsletters for marketing purposes sent to 1800+ recipients • Tracked and analyzed effectiveness and accuracy of reach for e-newsletters. • Provided consultation and implemented changes for NCTA.com & partern site’s redesign • Managed, monitored, and mediated convention blog, Facebook, Twitter, and other social networking outlets via metrics and Google Analytics • Provided interdepartmental website content and e-marketing services

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Social Media Associate & Producer/Board Operator
      • Jul 2011 - Jul 2012

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Sports Programming Intern
      • Aug 2010 - May 2011

Education

  • American University
    BA, Broadcast Journalism and International Studies
    2007 - 2011
  • Imperial College London
    Communication and Media Studies
    2010 - 2010
  • Western Reserve Academy
    2003 - 2007

Community

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