Experience

Brand Advocate

• France
• Advertising Services
• 1 - 100 Employee

• Senior Consultant

  • Aug 2022 - Present



TimeToDisrupt

• France
• Online Media
• 1 - 100 Employee

• Lead Editor - Retail

  • Aug 2022 - Present

• Editor - Retail

  • Dec 2020 - Aug 2022



Onepoint

• France
• Business Consulting and Services
• 700 & Above Employee

• Associate - Operational Strategy Consultant

  • Oct 2021 - Aug 2022



Brand Advocate

• France
• Advertising Services
• 1 - 100 Employee

• Consultant

  • Jan 2019 - Sep 2021

  MAJOR RESTAURANT CHAIN Modernization of a restaurant CRM loyalty program based on a data-driven relationship strategy • Customer experience audit of the existing program • Strategic recommendations for the new program, as well as new value proposition and mechanics MAJOR LUXURY WATCHMAKER BRAND Conception of a CRM strategy to prepare and support the launch of the new versions of the brand’s flagship models • Audit of the major pain points experienced by the owners of the previous versions in terms of product and overall customer experience • Creation of an omni-channel activation campaign for the launch of the two main products • Elaboration of the direct marketing plan for the whole launch process, considering the learnings from the audit for a better, more personalized approach BUSINESS DEVELOPMENT • Representation of Brand Advocate at major national and international (Europe, USA) industry events / tradeshows around the latest retail, customer experience and digital marketing trends (EBG 2019, NRF 2019 / 2020 / 2021) • Designed, produced, and presented an annual Marketing and Customer Experience trend book to over 20 prospects and clients each year • Developed commercial proposals across various industries: Luxury, FMCG, Retail… MANAGEMENT • Managed small teams of consultants on strategic and operational projects over the past 2 years • Created “consulting offers” around the study of the customer experience offered by different brands of a selected industry • In charge of the onboarding of new arrivals (interns, as well as jr, confirmed and sr consultants) OTHER PROJECTS • Led commercial proposals and projects for clients in different industries such as FMCG, RETAIL, FASHION, LUXURY, INSURANCE BANKING, …



1-2-3 Filter GmbH

• Germany
• Manufacturing
• 1 - 100 Employee

• International Marketing & Sales Assistant

  • Feb 2018 - Aug 2018

  - Support to the LATAM & SPANISH Account Management - Participation in the elaboration of the e-commerce/online retail & digital marketing strategies - Support with the improvement of Amazon Vendor Central & Seller Central activities with the brand, optimization of the listings and overall presence within the platforms - Participation in the creation of a new supply chain and distribution strategy for the American market - French Key Account management and market study of the French market - General Assistance to the CEO



Alliance Laundry Systems LLC

• United States
• Machinery Manufacturing
• 700 & Above Employee

• International Trade Show Assistant

  • Feb 2016 - Jul 2016

  - As a part of the International Marketing department, my mission was to assist with the organization and deployment of Trade Shows and Exhibits in different parts of the world. - In charge of aiding with the preparation and in site logistics for the shows, as well as participating on the animation of the stand, providing information to the customers and visitors while solving the difficulties that may arise, making the best use of my international background. Participated in: - Gulfood, Dubai. February 2016 - Franchise Expo, Paris. March 2016 - Expo Franquicia, Madrid. April 2016 - Texcare International, Frankfurt. June 2016



Gestión & Operación de Proyectos S.A.S

• Bogotá D.C. Area, Colombia

• Jr Strategy Consultant

  • May 2015 - Sep 2015

  - Active participation in conversations and negotiations with national and international investment funds to develop construction projects in Colombia. - Elaboration of the strategy for the 3 main projects, as well as general support for the launch phase. - Active participation in conversations and negotiations with national and international investment funds to develop construction projects in Colombia. - Elaboration of the strategy for the 3 main projects, as well as general support for the launch phase.



Gestion & Operación de Proyectos S.A.S

• Bogotá D.C. Area, Colombia

• Marketing Assistant

  • Jan 2014 - Apr 2014

  - Participation on the development of a media and marketing strategy - Provided Support to the company projects in marketing, strategy and logistics - Participation in the strategy decisions concerning present and future projects of the company - Participation on the development of a media and marketing strategy - Provided Support to the company projects in marketing, strategy and logistics - Participation in the strategy decisions concerning present and future projects of the company