Senior Manager, Creative Operations

• Mar 2022 - Present

Manager, Creative

• Jan 2020 - Mar 2022

160over90 is a global, full-service cultural agency with expertise across advertising, branding, experiential, brand partnerships, PR and communications, from offices in New York City, Los Angeles, London, Dubai, Hong Kong, Shanghai and Sydney. The agency develops and implements sports, entertainment and lifestyle marketing campaigns for brands focused on B2B and B2C audiences. 160over90 sits within Endeavor, the global entertainment, sports and content company, parent of a number of… Show more 160over90 is a global, full-service cultural agency with expertise across advertising, branding, experiential, brand partnerships, PR and communications, from offices in New York City, Los Angeles, London, Dubai, Hong Kong, Shanghai and Sydney. The agency develops and implements sports, entertainment and lifestyle marketing campaigns for brands focused on B2B and B2C audiences. 160over90 sits within Endeavor, the global entertainment, sports and content company, parent of a number of subsidiaries with leadership positions in their respective industries, including WME, IMG and UFC. Collectively, Endeavor specialises in talent representation and management; brand strategy, activation and licensing; media sales and distribution; and event management.

Marketing Manager - Hearst Live (Freelance)

• Sep 2019 - Nov 2019

Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Esquire. Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Cosmopolitan's Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. This freelance contract was responsible for providing marketing support across multiple Hearst-title branded events including: ELLE - ELLE Weekender Harper's Bazaar - Bazaar… Show more Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Esquire. Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Cosmopolitan's Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. This freelance contract was responsible for providing marketing support across multiple Hearst-title branded events including: ELLE - ELLE Weekender Harper's Bazaar - Bazaar Art Week Esquire - Esquire Townhouse Show less Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Esquire. Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Cosmopolitan's Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. This freelance contract was responsible for providing marketing support across multiple Hearst-title branded events including: ELLE - ELLE Weekender Harper's Bazaar - Bazaar… Show more Hearst UK publishes 21 brands including ELLE, Harper’s Bazaar, Cosmopolitan, Good Housekeeping and Esquire. Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Cosmopolitan's Self Made, Country Living Fairs, Esquire Townhouse and Red Smart Women Week. This freelance contract was responsible for providing marketing support across multiple Hearst-title branded events including: ELLE - ELLE Weekender Harper's Bazaar - Bazaar Art Week Esquire - Esquire Townhouse Show less

IP Marketing Manager

• Aug 2018 - Aug 2019

The global leader in escape rooms and the first escape room company listed on the London Stock Exchange, Escape Hunt operates 250 rooms in 50 cities around the world, including 8 sites in cities around the UK. As IP Marketing Manager I was brought on board to manage the partnership with BBC Studios to develop, launch and market official Doctor Who themed escape rooms in 6 UK cities. The global leader in escape rooms and the first escape room company listed on the London Stock Exchange, Escape Hunt operates 250 rooms in 50 cities around the world, including 8 sites in cities around the UK. As IP Marketing Manager I was brought on board to manage the partnership with BBC Studios to develop, launch and market official Doctor Who themed escape rooms in 6 UK cities.

Marketing Activations Producer

• Jul 2017 - Aug 2018

Founded as a specialist digital agency in 2003, Grapevine Digital have worked on many of the largest and most successful entertainment franchises of the 21st Century including Wizarding World, Marvel, The Hunger Games, LEGO and The Conjuring. This work has been diverse and cross-divisional, from release campaigns through to long term strategic initiatives for lifestyle and consumer products. As Marketing Activations Producer, I helped to conceive and deliver activations ranging from… Show more Founded as a specialist digital agency in 2003, Grapevine Digital have worked on many of the largest and most successful entertainment franchises of the 21st Century including Wizarding World, Marvel, The Hunger Games, LEGO and The Conjuring. This work has been diverse and cross-divisional, from release campaigns through to long term strategic initiatives for lifestyle and consumer products. As Marketing Activations Producer, I helped to conceive and deliver activations ranging from digital promotions and partnerships, to press screenings, events, photoshoots and influencer activity across multiple titles. Show less Founded as a specialist digital agency in 2003, Grapevine Digital have worked on many of the largest and most successful entertainment franchises of the 21st Century including Wizarding World, Marvel, The Hunger Games, LEGO and The Conjuring. This work has been diverse and cross-divisional, from release campaigns through to long term strategic initiatives for lifestyle and consumer products. As Marketing Activations Producer, I helped to conceive and deliver activations ranging from… Show more Founded as a specialist digital agency in 2003, Grapevine Digital have worked on many of the largest and most successful entertainment franchises of the 21st Century including Wizarding World, Marvel, The Hunger Games, LEGO and The Conjuring. This work has been diverse and cross-divisional, from release campaigns through to long term strategic initiatives for lifestyle and consumer products. As Marketing Activations Producer, I helped to conceive and deliver activations ranging from digital promotions and partnerships, to press screenings, events, photoshoots and influencer activity across multiple titles. Show less

Event Marketing Manager - The O2 (Contract)

• Jun 2016 - Nov 2016

Since 2007, The O2 has become the multi-award winning home of world-class entertainment. The 20,000 capacity venue has hosted Prince, Beyonce, the BRITs, ATP tennis, Led Zeppelin and more. It is recognised as one of Britain's 2014/2015 'Cool Brands', picked up the 2014 Pollstar 'International Venue of the Year' for the eighth year running, and topped Billboard Magazine's ranking of worldwide arenas. Owned by AEG, one of the leading sports and entertainment presenters in the world. The O2 sits… Show more Since 2007, The O2 has become the multi-award winning home of world-class entertainment. The 20,000 capacity venue has hosted Prince, Beyonce, the BRITs, ATP tennis, Led Zeppelin and more. It is recognised as one of Britain's 2014/2015 'Cool Brands', picked up the 2014 Pollstar 'International Venue of the Year' for the eighth year running, and topped Billboard Magazine's ranking of worldwide arenas. Owned by AEG, one of the leading sports and entertainment presenters in the world. The O2 sits within the AEG facilities arm of the business, alongside other venues like the Staples Centre in LA, and the SSE Hydro in Glasgow. Show less Since 2007, The O2 has become the multi-award winning home of world-class entertainment. The 20,000 capacity venue has hosted Prince, Beyonce, the BRITs, ATP tennis, Led Zeppelin and more. It is recognised as one of Britain's 2014/2015 'Cool Brands', picked up the 2014 Pollstar 'International Venue of the Year' for the eighth year running, and topped Billboard Magazine's ranking of worldwide arenas. Owned by AEG, one of the leading sports and entertainment presenters in the world. The O2 sits… Show more Since 2007, The O2 has become the multi-award winning home of world-class entertainment. The 20,000 capacity venue has hosted Prince, Beyonce, the BRITs, ATP tennis, Led Zeppelin and more. It is recognised as one of Britain's 2014/2015 'Cool Brands', picked up the 2014 Pollstar 'International Venue of the Year' for the eighth year running, and topped Billboard Magazine's ranking of worldwide arenas. Owned by AEG, one of the leading sports and entertainment presenters in the world. The O2 sits within the AEG facilities arm of the business, alongside other venues like the Staples Centre in LA, and the SSE Hydro in Glasgow. Show less

Marketing Solutions, Digital Manager

• Mar 2015 - Apr 2016

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In this role I was responsible for developing national revenue-generating ‘big idea’ concepts leveraging Live Nation’s global… Show more Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In this role I was responsible for developing national revenue-generating ‘big idea’ concepts leveraging Live Nation’s global portfolio of live music assets into compelling, sellable and executable entertainment marketing programs for prospective corporate partners, with a specfic focus on digital. Show less Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In this role I was responsible for developing national revenue-generating ‘big idea’ concepts leveraging Live Nation’s global… Show more Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In this role I was responsible for developing national revenue-generating ‘big idea’ concepts leveraging Live Nation’s global portfolio of live music assets into compelling, sellable and executable entertainment marketing programs for prospective corporate partners, with a specfic focus on digital. Show less

Brand Partnerships Manager

• Jan 2011 - Mar 2015

Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. Fremantle produce in excess of 12,000 hours of original programming, roll out more than 60 formats and air 450 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200… Show more Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. Fremantle produce in excess of 12,000 hours of original programming, roll out more than 60 formats and air 450 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. Fremantle are also a world leader in digital and branded entertainment, with more than 300 million subscribers across 1,400 social channels and over 100 billion views across all platforms. As Brand Partnerships Manager, I was responsible for all aspects of the planning and execution of 360 degree multi-platform sponsorship and brand partnership campaigns across The X Factor, Britain's Got Talent, Take Me Out and Celebrity Juice as well as other FremantleMedia titles. This encompassed: • Brand management • PR • Creative approvals • Website and mobile app development • Project management on location and in the studio • Hospitality & events management across events ranging from weekly live shows to large scale bespoke sponsor parties including The X Factor Live Final at Wembley Arena • Stakeholder management across various production teams, ITV and SyCo Show less Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. Fremantle produce in excess of 12,000 hours of original programming, roll out more than 60 formats and air 450 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200… Show more Fremantle is one the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. Fremantle produce in excess of 12,000 hours of original programming, roll out more than 60 formats and air 450 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. Fremantle are also a world leader in digital and branded entertainment, with more than 300 million subscribers across 1,400 social channels and over 100 billion views across all platforms. As Brand Partnerships Manager, I was responsible for all aspects of the planning and execution of 360 degree multi-platform sponsorship and brand partnership campaigns across The X Factor, Britain's Got Talent, Take Me Out and Celebrity Juice as well as other FremantleMedia titles. This encompassed: • Brand management • PR • Creative approvals • Website and mobile app development • Project management on location and in the studio • Hospitality & events management across events ranging from weekly live shows to large scale bespoke sponsor parties including The X Factor Live Final at Wembley Arena • Stakeholder management across various production teams, ITV and SyCo Show less

Marketing Project Manager

• Jul 2009 - Jan 2011

Babelgum was an integrated web, mobile video and IPTV content platform free for users and supported by advertising available on-demand to a global audience. It’s programming was comprised of exclusive original productions as well as independent and mainstream titles, with content partners include, among others, EMI, Sony Music, The New York Times, PBS, BBC, VBS, Lonely Planet, Coolhunting, National Geographic, Funny or Die, and Shine Limited, as the Encounters, Los Angeles, and Hamptons film… Show more Babelgum was an integrated web, mobile video and IPTV content platform free for users and supported by advertising available on-demand to a global audience. It’s programming was comprised of exclusive original productions as well as independent and mainstream titles, with content partners include, among others, EMI, Sony Music, The New York Times, PBS, BBC, VBS, Lonely Planet, Coolhunting, National Geographic, Funny or Die, and Shine Limited, as the Encounters, Los Angeles, and Hamptons film festivals. My role was responsible for the project managment of the Babelgum sponsorship of events in New York, Brazil, London and Miami. This included 'The Metropolis Art Prize' a large scale event in Times Square for which I also organised a reception/ after-party for 200 people including artists, celebrity judges and key press at the Jonathan Levine gallery. I was also responsible for managing and reporting on the Metropolis Channel's brand marketing partnerships and affiliate deals with partners including Time Out New York and Flavorpill. Show less Babelgum was an integrated web, mobile video and IPTV content platform free for users and supported by advertising available on-demand to a global audience. It’s programming was comprised of exclusive original productions as well as independent and mainstream titles, with content partners include, among others, EMI, Sony Music, The New York Times, PBS, BBC, VBS, Lonely Planet, Coolhunting, National Geographic, Funny or Die, and Shine Limited, as the Encounters, Los Angeles, and Hamptons film… Show more Babelgum was an integrated web, mobile video and IPTV content platform free for users and supported by advertising available on-demand to a global audience. It’s programming was comprised of exclusive original productions as well as independent and mainstream titles, with content partners include, among others, EMI, Sony Music, The New York Times, PBS, BBC, VBS, Lonely Planet, Coolhunting, National Geographic, Funny or Die, and Shine Limited, as the Encounters, Los Angeles, and Hamptons film festivals. My role was responsible for the project managment of the Babelgum sponsorship of events in New York, Brazil, London and Miami. This included 'The Metropolis Art Prize' a large scale event in Times Square for which I also organised a reception/ after-party for 200 people including artists, celebrity judges and key press at the Jonathan Levine gallery. I was also responsible for managing and reporting on the Metropolis Channel's brand marketing partnerships and affiliate deals with partners including Time Out New York and Flavorpill. Show less

Digital Marketing Manager

• Oct 2007 - Dec 2008

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels. Sitting within the frontline Warner Bros Records label, this role was responsible for the digital presence of the artists on my roster (strategy and implementation),… Show more With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels. Sitting within the frontline Warner Bros Records label, this role was responsible for the digital presence of the artists on my roster (strategy and implementation), from point of signing throughout the album release cycle, with a focus on data capture and ROI. This included: • Devising and implementing digital marketing campaigns for artists including My Chemical Romance, Linkin Park, Seasick Steve, Gallows and FOALS (for which I was short listed in the Best Artist Promotion category at the BT 2008 Digital Music Awards) • Accompanying artists on digital promotion/ interviews and being the main point of contact within the label for artists and managers in relation to all things digital • Commissioning, developing and promoting artist websites and other e-marketing tools with focus on consumer data collection and CRM management • Managing direct marketing (both online and mobile): Writing copy and constructing all html mailouts to artist databases • Commissioning and managing all artist online PR campaigns • The generation and provision of assets for digital PR campaigns, video content, competition prizes, interview time with artists etc. • Partner relationship management: Establishing and maintaining successful relationships with key contacts to maximize marketing and promotional activity for artists, as well as organizing specific promotional and revenue generating initiatives with key digital retailer/portals including offline crossover Show less With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels. Sitting within the frontline Warner Bros Records label, this role was responsible for the digital presence of the artists on my roster (strategy and implementation),… Show more With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels. Sitting within the frontline Warner Bros Records label, this role was responsible for the digital presence of the artists on my roster (strategy and implementation), from point of signing throughout the album release cycle, with a focus on data capture and ROI. This included: • Devising and implementing digital marketing campaigns for artists including My Chemical Romance, Linkin Park, Seasick Steve, Gallows and FOALS (for which I was short listed in the Best Artist Promotion category at the BT 2008 Digital Music Awards) • Accompanying artists on digital promotion/ interviews and being the main point of contact within the label for artists and managers in relation to all things digital • Commissioning, developing and promoting artist websites and other e-marketing tools with focus on consumer data collection and CRM management • Managing direct marketing (both online and mobile): Writing copy and constructing all html mailouts to artist databases • Commissioning and managing all artist online PR campaigns • The generation and provision of assets for digital PR campaigns, video content, competition prizes, interview time with artists etc. • Partner relationship management: Establishing and maintaining successful relationships with key contacts to maximize marketing and promotional activity for artists, as well as organizing specific promotional and revenue generating initiatives with key digital retailer/portals including offline crossover Show less

Music & Content Assistant - International Digital Media

• Jun 2005 - Aug 2007

MTV Networks (Viacom) creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, their brands connect with diverse, young and young at heart audiences in more than 180 countries. My role involved acting as an assistant to the International Digital Media department who were responsible for the programming of MTV's Pan-European mobile services and Video-On -Demand Service 'MTV… Show more MTV Networks (Viacom) creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, their brands connect with diverse, young and young at heart audiences in more than 180 countries. My role involved acting as an assistant to the International Digital Media department who were responsible for the programming of MTV's Pan-European mobile services and Video-On -Demand Service 'MTV Overdrive', as well as coordinating International digital promotions/ sponsorship packages across MTV websites worldwide. Show less MTV Networks (Viacom) creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, their brands connect with diverse, young and young at heart audiences in more than 180 countries. My role involved acting as an assistant to the International Digital Media department who were responsible for the programming of MTV's Pan-European mobile services and Video-On -Demand Service 'MTV… Show more MTV Networks (Viacom) creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, their brands connect with diverse, young and young at heart audiences in more than 180 countries. My role involved acting as an assistant to the International Digital Media department who were responsible for the programming of MTV's Pan-European mobile services and Video-On -Demand Service 'MTV Overdrive', as well as coordinating International digital promotions/ sponsorship packages across MTV websites worldwide. Show less