Experience

College of Media & Communication, Texas Tech University

• United States
• Higher Education
• 1 - 100 Employee

• Fulbright Scholar and Regents Professor of Strategic Communication

  • Sep 2023 - Present



Texas Tech University

• United States
• Higher Education
• 700 & Above Employee

• Regents Professor of Strategic Communication

  • Aug 2012 - Present

  Marshall and Sharleen Formby Regents Professor of Strategic Communication, College of Media and Communication, Texas Tech University Marshall and Sharleen Formby Regents Professor of Strategic Communication, College of Media and Communication, Texas Tech University



SimpleOpinions

• Market Research
• 1 - 100 Employee

• Independent Consultant and Analyst

  • Sep 2017 - Present



The London School of Economics and Political Science (LSE)

• United Kingdom
• Higher Education
• 700 & Above Employee

• Visiting Senior Fellow

  • Jun 2018 - Dec 2018



Reuters Institute for the Study of Journalism

• United Kingdom
• Research Services
• 1 - 100 Employee

• Visiting Research Fellow

  • Jun 2017 - Aug 2017



SmithGeiger Group

• United States
• Market Research
• 1 - 100 Employee

• Independent Analyst

  • Aug 2012 - Jul 2016

  Market research, branding analysis, and talent studies for major market local news stations, including network affiliates in Boston, Dallas-Fort Worth, Denver, Louisville, and St. Louis.

• Vice President, Research

  • Jan 2011 - Aug 2012

  Designed, conducted, and presented custom market research studies using a variety of methods to generate strategic insights and advice to media, entertainment, technology, pharmaceutical, and nonprofit clients nationally and internationally.



Indiana University Bloomington

• United States
• Higher Education
• 700 & Above Employee

• Associate Professor

  • Aug 1997 - May 2011



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Visiting Associate Professor

  • 2007 - 2008