Experience

Nova Scotia Liquor Corporation

• Canada
• Retail
• 500 - 600 Employee

• Associate Category Manager

  • Jun 2023 - Present



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Insights Manager

  • Mar 2021 - Mar 2022

  • Managed a team of Category Advisors, focused on driving category initiatives and business results.• Mentored the integration of customer, shopper, and category information to identify key issues/business opportunities and primary business drivers. • Led analytic support for sales planning, and continually worked to improve the value of internal insights to support the business teams.

• Category Advisor

  • Mar 2017 - Mar 2021

  • Worked with key Retail partners (Loblaws, Sobeys) to lead business analysis, and provide insights to drive KraftHeinz products and retailer volume/profit growth• Engaged cross-functionally with sales planning, continually working to improve the value of business, building insights into everyday decisions• Provided strategic direction to the Customer Business Teams to drive sales of KraftHeinz product



Precima, a NielsenIQ Company

• Canada
• Retail
• 1 - 100 Employee

• Sr. Client Analyst

  • Feb 2015 - Feb 2017

  • Created value by developing customer analyses and merchandising opportunities for strategic Loblaw CPG partners and clients, including Kraft/Heinz, Unilever, General Mills, Coca-Cola, Parmalat, Piller's & other CPG clients • Presented data-driven retail insights, providing conclusions and recommendations based off customer-centric loyalty data • Created value by developing customer analyses and merchandising opportunities for strategic Loblaw CPG partners and clients, including Kraft/Heinz, Unilever, General Mills, Coca-Cola, Parmalat, Piller's & other CPG clients • Presented data-driven retail insights, providing conclusions and recommendations based off customer-centric loyalty data



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Market Analyst - Servicing Loblaw Canada

  • Dec 2013 - Feb 2015

  • Analyzed pricing, promotion, distribution and assortment strategies• Presented overviews and trends for Senior Leadership and Category Management teams• Provided group and individual training on Nielsen tools, approaches & methodologies

• Data Specialist, Senior Data Specialist & Associate Analyst

  • Sep 2010 - Nov 2013

  • Assisted in the preparation of data summaries and special analyses, helping clients gain insights into their business objectives• Clients included Loblaw, Macs, Longos, 711, Esso, Katz, & Suncor



Direct Link, Inc.

• Advertising Services

• Junior/Intermediate Data Analyst

  • Apr 2006 - Dec 2009

  • Provided insights using different reporting methods to support major foodservice clients such as P&G, Kraft, High Liner, Heinz, PepsiCo etc. • Provided insights using different reporting methods to support major foodservice clients such as P&G, Kraft, High Liner, Heinz, PepsiCo etc.