Experience

Essence Ventures

• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Director, Experiential & Brand Marketing

  • Dec 2022 - Present



Meta

• United States
• Software Development
• 700 & Above Employee

• Recruitment Marketing Manager

  • Nov 2021 - Jan 2023

  Leverage Meta’s tools and community to drive strategy, creation and execution of all Employment Brand & Recruitment Marketing initiatives. Use data and user research to track and evaluate brand performance, as well as develop insight-based recommendations to deliver effective targeted campaigns that drive brand awareness, specifically for roles and projects that develop the metaverse: AR/VR, AI/ML and Reality Labs. Search for new opportunities to elevate the brand by reviewing competitors, understanding industry best practices and nurturing partnerships. Show less

• Global Business Equality Marketing Associate

  • Sep 2020 - Nov 2021

  Developed initiatives that encouraged inclusive representation in advertising and media, connected and accelerated business actions that led to a more diverse and inclusive future. Provided a business equality perspective for work across GBM. Established operation processes, resources and roadmaps that supported team effectiveness. Forged project management processes and implemented plans in partnership with global marketing stakeholders. Managed operations of 12-member global cross-functional team: APAC, LATAM, EMEA and NORAM.• Produced a BEL (Business Equality Lens) process that reviews the rollout of highly scaled and/or culturally specific work across all GBM teams. The program reviewed from a business equality lens in an effort to amplify underrepresented voices and showcase that FACEBOOK is an equality-first marketing organization that sets the bar for shipping equally representative work.• Led FBB BE page launch, re-design and supporting ad campaign, led to a one-day reach of 230k people and 780 click-throughs. Show less



TEN35

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director - Account Management & Experiential

  • Jul 2016 - Jun 2020

  Spearheaded marketing strategy, brand management and execution for spirit brands. Built robust, trusting relationships with Bacardi and Beam Suntory senior management. Launched Bombay Sapphire’s Artisan Series extension into the Canadian market. Led policy, communications, community operations, marketing and legal adjustments associated with international expansion. Relaunched Courvoisier’s brand and go-to-market strategy to fit a multicultural market. Led international presentations: France, Canada and the U.S. Managed a 5-member team with 2 direct reports. • Delivered 25% increase in ROI on $1M media spend. Increased brand awareness 11.7% and purchase intent 13.4% in a single year while serving as Courvoisier liaison. Increased share of voice via omni-channel marketing. • Led content creation generating 4.8M video views via strategic partnerships with Def Jam. Managed partnerships with brand-endorsed influencers 2Chainz, Teyana Taylor and Pusha-T • Grew social media engagement 2,500% to 500K total. Garnered 150M impressions via marketing based on consumer research and cultural insights across Instagram, Facebook and Twitter. Show less



Commonground/MGS

• Advertising Services
• 400 - 500 Employee

• Account Supervisor

  • Apr 2015 - Jul 2016

  Leveraged rich consumer insights that anticipated market trends to develop omen-channel campaigns. Created, planned and executed strategic marketing programs across North America. Defined operating processes prior to company ceasing operations. Led a 3-member marketing team across New York City and Chicago offices. • Developed Verizon’s “Now Playing” Tour, a series of live music and tech moments at Verizon store locations in the Chicago, New Orleans, Washington, D.C., and Los Angeles areas. Increased in-store sales by 20-30% at each stop and increased share of voice. • Generated Increased ROI for Bombay Sapphire Gin, delivering PR exposure worth $4.5M for $750K via the Bombay Sapphire Artisan Series, which enticed millennial and multicultural audiences including Jay-Z, Solange and Swizz Beatz. Show less



Marketing Werks

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Oct 2012 - Apr 2015

  Developed multicultural marketing initiatives using insights that aligned with client priorities. Created unparalleled, world-class consumer experiences via festivals, multi-channel marketing initiatives, special events and grassroots outreach that delivered high return on investment. Operated as interim team Director of Multicultural Marketing Team for 1-year and led a 12-member team across New York City and Chicago offices. Strengthened team diversity through strategic hiring practices and reported retention pitfalls to executive stakeholders. • Won “Best Engagement of Event Technologies” of over 300,000 attendees at Essence Festival in 2014 • Increased client ROI by 40% with addition of a grassroots component to existing North American tour. Show less



Ventures Unlimited, Inc.

• Advertising Services
• 1 - 100 Employee

• Account Coordinator (Contracted)

  • Jan 2012 - Oct 2012

  Created strategic emergency preparedness marketing program that delivered results for The City of Chicago and stakeholders across the Midwest. Leveraged a local, community-driven perspective and appreciation for diversity to define an effective multicultural campaign. Relied on in-depth knowledge of cultural insights to generate consumer interest. Developed relationships with municipal, public service, community and business leaders to solidify existing relationships and expand program engagement. • Led the execution of Gear Up. Get Ready! In 3 states, generating a reach of over 500,000 households in the Midwest. Over 130,000 in the region took at least one of the preparedness actions and over 15,000 paid and earned media impressions. • Created new website that led to over 35% of visitors downloading an emergency preparedness packed in a 4-week span. • Leveraged a wide network of social media engagement, generated 1.4million impressions during 4 weeks of online advertising with over 10% taking emergency preparedness action. Show less



Fox News Media

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Web Marketing/ Client Services Coordinator

  • Jan 2010 - Jan 2012

  Worked alongside sales and production teams to identify content that drove online engagement. Managed online sweepstakes and giveaways. Built presentations to pitch Fox News Online elements: Native, Banner, Square, Skyscraper, Rectangle, Leaderboards, etc. Worked alongside sales and production teams to identify content that drove online engagement. Managed online sweepstakes and giveaways. Built presentations to pitch Fox News Online elements: Native, Banner, Square, Skyscraper, Rectangle, Leaderboards, etc.



Houston Rockets

• United States
• Spectator Sports
• 300 - 400 Employee

• Marketing Associate

  • Aug 2008 - Aug 2009

  - Facilitated concourse activities - Implemented campaign strategies and team marketing events - Maintained positive community presence and increased Rockets brand awareness - Supported fundraising, volunteering and community relations efforts - Managed media ticketing requests for FOX Sports and coordinated with box offices to fulfill requests - Facilitated concourse activities - Implemented campaign strategies and team marketing events - Maintained positive community presence and increased Rockets brand awareness - Supported fundraising, volunteering and community relations efforts - Managed media ticketing requests for FOX Sports and coordinated with box offices to fulfill requests



Home Team Sports

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Client Services Coordinator

  • Jul 2008 - Aug 2009

  -Interpreted syndicated and qualitative research and apply consumer insights to proposals-Assisted with campaign strategies and marketing events/promotions-Assisted on reporting the success of advertising campaigns to clients using WideOrbit-Maintained dashboard report which conveyed station status to the corporate office in Los Angeles

• Media Prep Administrator

  • May 2008 - Jul 2008

  -Obtained footage/media used in promo spots, sales reels, and campaigns for FOX Sports -Checked spreadsheets to determine what melts we should be receiving-Edited and encoded video/audio recordings for distribution via broadcast television-Marked which show segments and commercials should be aired by the master control operator



Chicago Sun-Times

• United States
• Newspaper Publishing
• 200 - 300 Employee

• On-line/ New Media Assistant

  • Oct 2006 - Mar 2008

  - Ensured proper billing & track metrics of business development - Managed initiatives with vendors and other accounts - Assisted with inter-office managerial duties. - Maintained company databases, as well as relationships with client and vendors - Ensured proper billing & track metrics of business development - Managed initiatives with vendors and other accounts - Assisted with inter-office managerial duties. - Maintained company databases, as well as relationships with client and vendors



Jasculca Terman Strategic Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Intern

  • May 2006 - Oct 2006

  - Assisted with grassroots outreach and client research - Successfully wrote and pitched releases and announcements to ensure publication - Assisted with grassroots outreach and client research - Successfully wrote and pitched releases and announcements to ensure publication



Illini Productions

• champaign, illinois

• Production Intern

  • Sep 2005 - May 2006

  - Assisted with production of football game halftime content and instant replays at Memorial Stadium - Recorded live games at Assembly Hall for men’s and women’s basketball - Assisted with production of weekly television show, The Fighting Illini Insider, and highlight videos - Assisted with production of football game halftime content and instant replays at Memorial Stadium - Recorded live games at Assembly Hall for men’s and women’s basketball - Assisted with production of weekly television show, The Fighting Illini Insider, and highlight videos