Experience

Tidhar group | קבוצת תדהר

• Israel
• Real Estate
• 200 - 300 Employee

• Strategy & Business Development

  • Nov 2020 - Present



Israel National Council for the Child

• 1 - 100 Employee

• Advisory Board Member

  • Oct 2019 - Present



Danel Group קבוצת דנאל

• Civic and Social Organizations
• 1 - 100 Employee

• Board Member

  • May 2020 - Present



Tempo beverages Ltd (Heineken)

• Israel

• Board Member

  • Dec 2020 - Present



ALIVE VC Healthtech Fund

• Central, Israel

• IC Member

  • Aug 2020 - Present



Ben-Gurion University of the Negev

• Israel
• Higher Education
• 700 & Above Employee

• Strategy Business Development

  • Sep 2020 - Jan 2022



Adika

• Tel Aviv, Israel

• Board Member

  • Feb 2018 - May 2020



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Group Executive VP, Corporate Marketing and Communications

  • Mar 2013 - Oct 2019

   Built Global Corporate Marketing and Communications Group from the ground - up in a highly complex and dynamic business environment .to support the business in 69 countries and 120 markets 24/7.  Overall responsibility for Corporate Marketing and Global Brand, Issues Management, External and Internal Communications, Corporate Affairs and Corporate Social Impact & Responsibility.  Spearheaded Teva's new global brand development and deployment in multiple touchpoints, across more than 40 markets. Embedded new purpose, identity and enhanced Teva's proposition globally.  Developed tools and assets centrally to foster scalability and cost-effective execution across the portfolio and markets, to ensure local relevancy, global consistency and efficiencies. Enabled increased innovation and cross-pollination of ideas  Played a critical role managing deftly a substantial number of business issues, preventing or/mitigating crises through effective planning, narratives and communications - both internally and externally.  Played a critical role in ensuring the success of Teva's restructuring plan, critical to the business sustainability. Show less



Golf&Co

• Israel

• Board Member

  • 2012 - 2019

  Fashion Retail Fashion Retail



thetime

• Israel
• Investment Management

• Business Partner

  • 2009 - 2013

  A seed fund investing in the digital space, supported by the Israeli Government Innovation Authority. One of the leading incubator in Israel. Post seed/Pre A $60m fund. A seed fund investing in the digital space, supported by the Israeli Government Innovation Authority. One of the leading incubator in Israel. Post seed/Pre A $60m fund.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• McCann Israel Group CEO

  • 2008 - 2012

  - Led a three years plan and transformed the agency from a siloed structure of print/TV/internet into an "all line agency" delivering unified ideas across channels - Created new growth engines, acquired and embedded new technologies - Led adoption and utilization of new technologies, new media platforms and methodologies to provide strategic and creative execution on "new" channels - Developed from the ground up the capacity to provide digital marketing services to clients, supported by a fundamental internal change management process. - Delivered consistent double-digit top line growth. Increased the gap to next competitor and acquired many new clients, losing almost none. - Consistently created award winning campaigns, Agency of the year 2011 Show less



Orange

• France
• Telecommunications
• 700 & Above Employee

• VP Marketing and Content, Orange Israel

  • 2002 - 2008

  - Overall responsibility on strategy and execution of company revenues generation; customer acquisition & retention; mobile & web content curation; handsets portfolio road map and APIs development; products, services & innovation development; market research; marketing communication; commercial partnerships; - Led the transformation to UMTS technology, resulting in increased market share and profitability in a very competitive and highly regulated market. - Built and developed from the ground up value added services and products enabled by technology advancement – 2G, 3G, generating incremental revenue streams. - Built a robust content curation unit from the ground up that delivered incremental substantial revenues - Led customer-oriented marketing approach, innovative customer acquisition/retention strategies based on self-developed, advanced segmentation models and robust mix of marketing channels. - Won significant awards for effective marketing strategies. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• CEO, Lever Israel

  • Jan 2001 - Dec 2002

  - P&L responsibility, a large portfolio of home care brands and personal care brands (local & global, in 5 different product categories). Increased market share in all key brands and achieved double-digit profitability improvement.- led a significant restructuring and cost reduction program in a highly unionized environment to enhance local competitiveness Vs Unilever global network standards

• Technical Director, Lever Israel

  • 1999 - Jun 2001

  - Responsible for manufacturing & operations including engineering, maintenance, quality assurance, logistics, safety and environment, with a team of over 400 employees.- Led the commissioning of a new manufacturing plant whilst maintaining full production operations with no downtime; Significant increase in production efficiency; - Transformation to Total Preventing Maintenance operation and scale-up.

• Marketing Director, Strauss Ice Cream

  • 1996 - 1999

  - Responsible for marketing strategy, brand development and activation, product development, advertising and consumer research.- Led the endorsement of Unilever Marketing methodologies and Global Brand practices following the acquisition. - Launched mega global brands in Israel – Magnum, Cornetto, Solero etc.- Led portfolio optimization of local brands and new economic models to improve profitability in line with Unilever's benchmarks.



Strauss Group

• Israel
• Food and Beverage Services
• 700 & Above Employee

• Brand Director, Strauss Ice Cream

  • 1993 - 1994