Experience

DM9

• Brazil
• Marketing Services
• 100 - 200 Employee

• Associate Creative Director / Copywriter

  • Jan 2023 - Present

  • Creative Direction and Coptwriting for Claro and Centauro, working with Omnichannel Journey, Shopper Experience, BTL, Trade and Digital.• Awards with the project “The Uniform that never existed” for Centauro: www.centauro.com.br/sc/aidadossantos2x Cannes Lions3x The One Show1x LIA2x Clio Sports Awards1x Effie Latam2x El Ojo de Iberoamerica5x Clube de Criação10x Ampro Globes Awards

• Senior Creative Copywriter

  • Apr 2019 - Dec 2022



Maroni Comunicação

• São Paulo Area, Brazil

• Digital Communications and Content Manager

  • Jan 2016 - Mar 2023

  Creative projects for clients in Brazil, USA and Singapore. • I created text content for the Blog and social media of the Open English school in Brazil and Latin America, guaranteeing communication’s uniformity and preserving the values ​​of the brand. • Within a global project coordinated by Oliver Agency, I led content production to the new Chubb institutional website, the largest group of insurance companies in the world. • I produced text, photo and video content for the Volleyball Nestlé social media, a female volleyball team from the Brazilian 1st Division, boosting the fans' interaction and thus motivating the players. • I translated and creatively adapted videos from the Tokyo 2020 Olympic campaign to the agency Andovar, from Singapore. Show less



TracyLocke Brasil

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Apr 2019 - Jun 2022

  • Copywriting and copywriting supervision of the hub that serves Claro as a key account and Centauro, Motorola and Veloe in special projects, working with Omnichannel Journey, Shopper Experience, BTL, Trade and Digital. • Awards in 2021 with the project “O Uniform that never existed” for Centauro: Clio Sports Awards: - Gold in Design and Bronze in PR. Effie Latam: Gold in Retail. El Ojo de Iberoamerica: Bronze in Sports and PR. Ampro Globes Awards: Agency of the Year, GP and 8 Golds. www.centauro.com.br/sc/aidadossantos Show less



Sallero

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior, Copywriter

  • Apr 2015 - Nov 2015

  As main copywriter, I led the creative strategy in the agency's most relevant projects. • I supported the directors in the process of expanding the agency from small to medium. • I developed the concept, strategy and a 360 campaign for Monsanto (Agriculture), the agency's biggest client, generating a 20% increase in brand awareness. • I created, produced and edited concept videos, causing high impact during presentations and raising project approvals. As main copywriter, I led the creative strategy in the agency's most relevant projects. • I supported the directors in the process of expanding the agency from small to medium. • I developed the concept, strategy and a 360 campaign for Monsanto (Agriculture), the agency's biggest client, generating a 20% increase in brand awareness. • I created, produced and edited concept videos, causing high impact during presentations and raising project approvals.



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• TV Writer Producer

  • Nov 2011 - Apr 2014

  I occupied a strategic position in the Kids Channels Creative Services Department for Latin America, based in Atlanta / USA. • I was the creative and strategic leader of my projects, with support from the Producers in Atlanta/USA and Buenos Aires/ARG. • As the team’s Branding and Communications specialist, I have boosted the quality of Boomerang's Digital and Social Media advertising. • I realized Cross-Branding projects with customized commercials for announcers such as Samsung (electronics), BIC (diverse) and Arcor (food), making the commercial block more attractive. • I customized a dummy for a street event, generating spontaneous media and adding value to Cartoon Network's main licensed property. • I integrated a multinational department along with foreign colleagues, producing scripts in Portuguese, English and Spanish. Show less



J3P Propaganda

• São Paulo Area, Brazil

• Intermediate, Copywriter

  • Mar 2011 - Nov 2011

  • I was part of the creative trio responsible for managing all the agency's projects in Digital, Advertising and Live Marketing, for clients such as Bausch+Lomb (pharmaceutical), D&D Shopping (decoration) and Lopes (real estate). • I created 360 campaigns that boosted sales and enabled the realization of 7 real estate projects. • I was part of the creative trio responsible for managing all the agency's projects in Digital, Advertising and Live Marketing, for clients such as Bausch+Lomb (pharmaceutical), D&D Shopping (decoration) and Lopes (real estate). • I created 360 campaigns that boosted sales and enabled the realization of 7 real estate projects.



Webop Marketing Digital e Planejamento

• São Paulo Area, Brazil

• Intermediate, Copywriter

  • Jan 2010 - Dec 2010

  • I managed and produced content for the agency's Blog, with focus on social media and technology, from developing the schedule with the most relevant subjects to writing content with SEO. • There was an increase in engagement and consequent loyalty of the old clients, and lead generation to new clients. • I managed and produced content for the agency's Blog, with focus on social media and technology, from developing the schedule with the most relevant subjects to writing content with SEO. • There was an increase in engagement and consequent loyalty of the old clients, and lead generation to new clients.



Volume 4

• Brazil
• Advertising Services
• 1 - 100 Employee

• Junior, Copywriter

  • Sep 2008 - Dec 2009

  As the only copywriter in a small agency, I learned a lot by taking on a variety of roles, such as Reviewer, Producer, Editor and, sometimes, Art Director. • I participated in the most significant projects, such as a 360 campaign for AES Eletropaulo, with TV and Internet media, and a high acceptance rate. • I managed low-budget projects for retail customers, such as Samcil Health Plans and Amor aos Pedaços Cake Shop franchise, adding high value to video productions and brands. As the only copywriter in a small agency, I learned a lot by taking on a variety of roles, such as Reviewer, Producer, Editor and, sometimes, Art Director. • I participated in the most significant projects, such as a 360 campaign for AES Eletropaulo, with TV and Internet media, and a high acceptance rate. • I managed low-budget projects for retail customers, such as Samcil Health Plans and Amor aos Pedaços Cake Shop franchise, adding high value to video productions and brands.



Euro RSCG Brazil

• São Paulo Area, Brazil

• Junior, Copywriter

  • Aug 2007 - Sep 2008

  • I was the first copywriter of Euro Fuel, an agency focused on retail and real estate, being responsible for developing the working process and supervising the quality of the projects. • I worked in pitches, especially branding and naming, as the winning of the BGN (bank) account. • Under the mentorship of renowned creative directors, I learned to work under pressure and achieve excellent approval ratings, attending major brands such as LG (electronics), Peugeot (automobiles) and Reckitt Benckiser (hygiene and health). Show less



Wunderman Brazil

• São Paulo Area, Brazil

• Intern, Copywriter

  • Jun 2005 - Dec 2006

  • With excellent performance at the 3-month internship, my contract was renewed for another 1 year. • I became the agency's first Digital Copywriter as I acted in the online deployment of campaigns created by Advertising Agencies for clients such as Ford (automobiles), Vivo (telecom) and Bradesco (bank), assuming more and more projects and responsibilities at the level of a Junior Copywriter. • With excellent performance at the 3-month internship, my contract was renewed for another 1 year. • I became the agency's first Digital Copywriter as I acted in the online deployment of campaigns created by Advertising Agencies for clients such as Ford (automobiles), Vivo (telecom) and Bradesco (bank), assuming more and more projects and responsibilities at the level of a Junior Copywriter.