Lydia van den Dries
Partnerships Director at UM London- Claim this Profile
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Topline Score
Bio
Lewis Tupper
Lydia was a delight to work with during her two week placement; she was incredibly focused and managed projects given to her with a high level of professionalism. She assisted on one of our agencies largest clients and did so with confidence and good understanding.
Victoria McCartney
Lydia is a self-motivated individual who is willing to participate in any given task. Her enthusiasm from day one of her work placement enabled her to enjoy her time here at the agency to the full. Lydia is a great team player but can also work independently. Through the tasks and time-scales given to her, she was able to use her initiative and prioritise jobs where required. Lydia is a great candidate for any future employer and I wish her all the best in her successes.
Lewis Tupper
Lydia was a delight to work with during her two week placement; she was incredibly focused and managed projects given to her with a high level of professionalism. She assisted on one of our agencies largest clients and did so with confidence and good understanding.
Victoria McCartney
Lydia is a self-motivated individual who is willing to participate in any given task. Her enthusiasm from day one of her work placement enabled her to enjoy her time here at the agency to the full. Lydia is a great team player but can also work independently. Through the tasks and time-scales given to her, she was able to use her initiative and prioritise jobs where required. Lydia is a great candidate for any future employer and I wish her all the best in her successes.
Lewis Tupper
Lydia was a delight to work with during her two week placement; she was incredibly focused and managed projects given to her with a high level of professionalism. She assisted on one of our agencies largest clients and did so with confidence and good understanding.
Victoria McCartney
Lydia is a self-motivated individual who is willing to participate in any given task. Her enthusiasm from day one of her work placement enabled her to enjoy her time here at the agency to the full. Lydia is a great team player but can also work independently. Through the tasks and time-scales given to her, she was able to use her initiative and prioritise jobs where required. Lydia is a great candidate for any future employer and I wish her all the best in her successes.
Lewis Tupper
Lydia was a delight to work with during her two week placement; she was incredibly focused and managed projects given to her with a high level of professionalism. She assisted on one of our agencies largest clients and did so with confidence and good understanding.
Victoria McCartney
Lydia is a self-motivated individual who is willing to participate in any given task. Her enthusiasm from day one of her work placement enabled her to enjoy her time here at the agency to the full. Lydia is a great team player but can also work independently. Through the tasks and time-scales given to her, she was able to use her initiative and prioritise jobs where required. Lydia is a great candidate for any future employer and I wish her all the best in her successes.
Credentials
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The IPA Foundation Certificate
Institute of Practitioners in Advertising (IPA)Jun, 2015- Nov, 2024 -
Google Squared Certificate in Digital Marketing
Squared Online - a Google/AVADO partnershipOct, 2013- Nov, 2024
Experience
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UM London
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Partnerships Director
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Oct 2021 - Present
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Partnerships & Publishing Manager
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Jul 2019 - Oct 2021
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Event Marketing and Campaign Manager
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Jun 2018 - Apr 2019
Planned and implemented marketing strategy for all Hearst brand events and managed the delivery of integrated campaigns for all event sponsors. Some of my projects included:- Esquire Townhouse - Sponsors: Breitling, LG, Christian Louboutin, COTY, Jack Daniels, Chapeldown, MINI Fashion- Bazaar Women of the Year Awards - Sponsors: Michael Kors, Mercedes, Laurent Perrier- SalonQP - Sponsors: Armit Wines, William & Son- Bazaar Summit - Sponsors: UBS, Mercedes
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National Geographic
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Client Solutions Manager
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Apr 2018 - Jun 2018
Ideated, presented, developed and project managed brand partnerships to drive revenue for National Geographic. Created superlative custom branded content campaigns.Projects included: - Persil 'Dirt is Good' partnership for Unilever with social videos and Facebook Live starring NG Explorer Dan Raven-Ellison, advertorials in four languages for NG publications in Brazil, UK, France and Turkey. Ideated, presented, developed and project managed brand partnerships to drive revenue for National Geographic. Created superlative custom branded content campaigns.Projects included: - Persil 'Dirt is Good' partnership for Unilever with social videos and Facebook Live starring NG Explorer Dan Raven-Ellison, advertorials in four languages for NG publications in Brazil, UK, France and Turkey.
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Partnerships Account Manager
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Apr 2016 - Jun 2017
Created the most effective partnerships for clients by working with industry leading media owners to develop and optimise cross-channel campaigns.Some of my projects included: - Just Eat sponsorship of The X Factor app with ITV. (TV idents, bespoke social and online videos filmed weekly in house with contestants, on-air mentions from Dermot O'Leary)- Volvo partnership with Secret Escapes. (Online hub with competition and social promotion)- The Perfume Shop sponsorship of Blind Date. (TV idents)- Three Mobile partnership with Lonely Planet and UNILAD. (Online advertorials and content hub for videos shot on location in New Zealand, Australia, Iceland, Brazil and USA, promoted on social media)
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Publishing and Digital Display Account Manager
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Jul 2015 - Apr 2016
Planner and buyer of Print and Digital advertising for Three Mobile and Superdrug.
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Digital Display Account Executive
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Apr 2014 - Jul 2015
Desktop and mobile display advertising media planner and buyer for clients including Nike, Three Mobile and TK Maxx.Analysing the effectiveness of online advertising campaigns and making recommendations for future optimisation.
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Different Narrative
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Account Management Placement
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Sep 2013 - Sep 2013
Client services placement on the e>erything d.fferent Summer School, working across various accounts from L'Oreal to Lycetts.Assisted in creating creative briefs.Conducted market research and gave a presentation to my colleagues at the end of the placement. Client services placement on the e>erything d.fferent Summer School, working across various accounts from L'Oreal to Lycetts.Assisted in creating creative briefs.Conducted market research and gave a presentation to my colleagues at the end of the placement.
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Education
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2009 - 2013
The University of Edinburgh
MA (Hons) 2:1, Russian Studies and Spanish -
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TV Masters from Thinkbox
Distinction
Community
