Retention & CRM Manager

• Sep 2021 - Present

B2B CRM Executive

• Apr 2021 - Sep 2021

CRM Lifecycle Specialist

• Nov 2020 - Mar 2021

I am responsible for enhancing jobseeker performance and driving engagement across the customer lifecycle through effective design, creation, and testing of multichannel CRM campaigns.Key responsibilities:● Managing the ideation, creation and delivery of CRM campaigns across the jobseeker lifecycle.● Creating emails and journeys in Braze● Writing copy and briefing design for B2C emails for a range of campaigns.● Identifying key insights required pre-campaign and working with our analysis team to obtain them.● Post Campaign analysis of multichannel marketing campaigns to drive performance● Working with a wide range of internal stakeholders to manage campaign creation from start to finish.

Assistant Manager

• Mar 2019 - Jun 2020

Key Achievements:● Roll out of my well received staff appreciation scheme.● Coaching and developing staff who went on to be promoted within the business.● Obtaining a very strong leadership score in our staff engagement survey.● Leading a team of 20 + staff through the peak Winter Season.● Attending 6 'Leadership Essential' courses to take my leadership skills to the next level & further develop my 'leadership brand'. ● Being the store's visual merchandising champion.● Managing & executing the store's social media and events plans. Responsibilities:● Train, coach, payroll and schedule staff● Take a lead on the retention of quality core staff● Conduct performance appraisals for and develop staff● Generate sales, demonstrate and maintain a professional standard of guest service● Role model and administer company policies and guidelines● Provide training resources for the Point of Sale system, product knowledge, guest service, resort information, and sales● Remain current on industry products and trends● Evaluate sales trends and create methods for sales growth● Manage inventory control and meet or exceed inventory goals

Supervisor

• Oct 2018 - Mar 2019

Assistant CVM / CRM Planning & Design Manager

• Oct 2017 - Sep 2018

I was tasked with executing a programme of marketing and promotional activity tomaximise online purchasing frequency and spend of current and prospective customers. This progressed into me simultaneously designing, project managing and executing the email programme for 'Tu' clothing for Sainsbury's Tu and Argos online.My key achievements included:- Assisting in the migration of Tu emails from the Redeye to Mapp platform.- Development of Tu at Argos trigger emailsPeak Email Incentives- Achieved £1.3 million in incremental sales. - Managing a £250k budget.- Working with the CVM Campaign Manager to develop and improve on the existing customercontact strategy.- Driving incremental customer spend and engagement with Argos during Peak and beyond.- Developing a test programme to determine which incentive mechanisms drive the strongest redemption rate.- Learning which processes, tools, dependencies and stakeholders are required to form an incentive programme through B2C marketing channels. Launch of Sainsbury's 'Tu' on Argos.co.uk:- Managing the biggest growth-driving project for Argos online in 2018 from an email marketingperspective.- Achieving the 2 best open rates for email in the last year.- Producing the 1st Tu at Argos direct mail. - Drove 256k visits, generating £211k in clothing revenue over the 7 week programme.- Working closely with Digital teams to maintain promotional programme for online retention.

Buying Admin Assistant

• Jul 2016 - Sep 2017

HR Administrator

• Apr 2016 - Jul 2016

Resort Staff

• Nov 2015 - Apr 2016

Visual Merchandising Assistant

• Sep 2015 - Dec 2015

I have worked as a Sales Advisor at Debenhams for the past 5 years. As a result of completing my degree I was promoted to the Visual Merchandising Department to assist in their Christmas displays and promotions. Christmas being one of the key periods for Debenhams to reinforce its core brand message, I was actively involved in consultations and meetings which focussed on the company’s predicted top sellers and how to best showcase these in store. Working in the Visual Merchandising Department I gained a great deal of creative experience and an understanding of how the interiors of stores can influence customer sales.

Sales Advisor

• Nov 2010 - Aug 2015

Head Rep

• Sep 2014 - Sep 2014

Assigned to a specific University Halls, my job was heading up a team of reps who spent the week helping the freshers find their feet and other new freshers in their halls. Daily visits to the halls were undertaken in the day to provide freshers with information on events and activities being held, as well as dealing with any problems freshers were personally facing. Every evening we would escort freshers to the different clubs across Nottingham, encouraging them to meet new people as well as be on hand to take them home if needed. The role included creating rotas for the reps, and being there to deal with more problematic situations when needed.I received First Aid, Mental Health & Guide Dog Training for this role.

Visual Merchandising Intern MEA+

• Jun 2014 - Sep 2014

Out of 30 students I was selected for a 4 month placement at Tommy Hilfiger Head Office in Amsterdam as a Visual Merchandising Intern, specifically for the emerging Middle East market. This was to be a challenging development for Tommy Hilfiger Visual Merchandising bearing in mind the cultural restrictions regarding what is permissible in terms of fashion imagery and promotion. I was heavily involved in the introduction of Tommy Hilfiger’s first Ramadan themed window display, in an attempt to align itself sympathetically with the region’s cultures. As a result I was responsible for producing Visual Merchandising Guidelines to which the region’s Visual Merchandisers would follow on how to construct their next window displays. I gained invaluable experience during my 4 months and increased my knowledge in all aspects of visual merchandising and the role it plays in the luxury retail market. My graphic design skills were also put to good use through the introduction of a department Newsletter which was sent out to the region on a monthly basis.

Sales Associate

• Nov 2013 - Jun 2014

Responsibilities:- Assisting in store's merchandising- Maintaining store's visual appeal- Preparing store for sale- Ticketing products- Greeting customers- Providing superb customer service- Upselling products & current promotions to customers- Serving on tills - Providing fashion advice for a wide range of consumers- Working over night shifts when needed- Dealing with & replenishing stock across menswear, womenswear, accessories and home-wares- Aiding in reducing store's theft

PR Intern

• Apr 2014 - Apr 2014

My responsibilities included:- Writing news pieces for their newly launched website- Designing & creating press alerts- Finding & posting coverage on the company's Facebook and Twitter feed- Organising requested garments for shoots- Logging all garment on the database- Creating Look Book sheets to be sent out to stylists- Sending out invoices/dockets to stylists for borrowed itemsDyelog PR's clients include:-Xiao Li-Yifang Wan-Shao Yen-Apu Jan-CCKUO

London Fashion Week Intern

• Feb 2014 - Feb 2014

My responsibilities at Freemasons Hall included in organising seating, ensuring VIP's were seated on the front row.The shows I assisted on were that of:Pam HoggJamie Wei HaungXiao LiNapsugarBernard ChandranBelle SauvageMimi Fasi& Sorapol at Lincoln's Inn Fields My responsibilities at Freemasons Hall included in organising seating, ensuring VIP's were seated on the front row.The shows I assisted on were that of:Pam HoggJamie Wei HaungXiao LiNapsugarBernard ChandranBelle SauvageMimi Fasi& Sorapol at Lincoln's Inn Fields