Experience

Shockey Consulting Services

• United States
• Public Policy Offices
• 1 - 100 Employee

• Marketing Manager

  • Aug 2022 - Present



Barkley

• United States
• Advertising Services
• 500 - 600 Employee

• Brand Director

  • Jul 2021 - Feb 2022

  • Manage brand development and growth for clients and Barkley • Develop a path towards meeting goals successfully by putting the right plans and talent in place • Budget management • Management of assigned brand teams and staff • National and regional marketing strategies, plans and timelines • Client advocate for goals with internal constituents; agency advocate for proposed strategies • Brand strategizing related to consumer demographics and data analysis • Creative campaigns for broadcast advertising, photoshoots, design systems and digital plans & assets • Scope, contract, profitability and ROI development and accountability Show less



Wellington (now Augeo)

• United States
• Events Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2017 - Jul 2021

  • Development and execution of comprehensive brand and marketing strategies and plans • Fundraising and strategic partnerships, sponsored programs • Sales and proposals • Community building and engagement • Content development and marketing • Campaign strategy, planning and execution • Client collaboration, brain storming, consultation and relationship building • Traditional and digital advertising and communications, all mediums • Supervision and management of staff • Program planning and development • Budget management and ROI analysis Show less



Hallmark Cards

• United States
• Retail
• 700 & Above Employee

• Brand Manager, Strategy and Development - Marketing & Consumer Insights Division

  • Jan 2012 - Mar 2015

  • Brand identity and definition for parent brand and sub-brands • Website and social media strategy and implementation • Research and analytics of target markets, growth spaces and brand relevance • Traditional and e-commerce partnership strategy, consultation, guidelines and presentations • Product ecosystem and innovation research, presentation and recommendation • Retail experience design and execution, franchisee guidelines and adherence • Management and development of printed and digital brand resources • Marketing and PR deliverables • Branded incentives • Naming and nomenclature • Creative reviews and approvals Show less



H&R Block

• United States
• Retail
• 700 & Above Employee

• • Jun 2006 - Jan 2012

  • Broadcast and print advertising • Campaign concepts and creative• Videos for web and internal use • Agency and vendor management• Pre- and post-production • Quantitative and qualitative research• Budget management and ROI analysis• Photo shoot management from concept to execution • Marketing collateral and signage, email and direct mail • Content curation and development for advertising, marketing and PR • Field training on marketing programs and brand compliance Show less

• • Mar 2004 - Jun 2006

  • Brand guide lines, personas, communication and approvals • Website design and development, user experience • Field advertising creative and delivery systems • Print production and on-press approvals• Internal marketing and training program development and execution • Collateral, signage, email, direct mail, local advertising • RFP research, selection and management for agencies and vendors • Content creation and sharing for PR, online, marketing and advertising • Trade shows and event creative, planning, logistics and representation • Supervision and management of internal design team• Incentive and apparel program management • Photo shoots and photo library management Show less

• • Sep 2001 - Mar 2004

  • Point of purchase strategy and creative • Display design, specifications and printing• Package research and design • Collateral• Direct mail strategy, content and execution • Retailer incentives and promotions• Brand guide lines development, creation, education and adherence • Sales team support and negotiations• Trade show and event management



Sprint

• United States
• Telecommunications
• 700 & Above Employee

• Program Manager I, II then III

  • Sep 1998 - Aug 2001



Stuart Hall, a Newell Company

• Associate Product Manager

  • Sep 1996 - Aug 1998