Experience

Town of Reading, MA
• United States
• Government Administration
• 1 - 100 Employee
• Executive Assistant – Operations

  • Jul 2023 - Present

Whitelam Books
• United States
• Retail
• 1 - 100 Employee
• Bookseller & Social Media Coordinator

  • Jun 2021 - Present

Bunker Hill CC
• United States
• Higher Education
• 500 - 600 Employee
• Social Media for Dean of Students Office

  • Jun 2019 - Nov 2022


dataxu

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Public Relations Manager

  • Jul 2017 - Apr 2019

  dataxu was acquired by Roku in 2019.

• PR & Events Manager

  • Aug 2012 - Jul 2017



AisleBuyer LLC, acquired by Intuit

• Marketing Manager

  • Nov 2011 - Apr 2012

  Part of the team that established AisleBuyer as a player in the mobile commerce space, leading to its acquisition by Intuit in April 2012. As an integral part of AisleBuyer’s marketing team, I oversaw all PR initiatives and ran strategic marketing campaigns, helping to establish AisleBuyer as an industry player in the mobile commerce space.• Oversaw all marketing outreach activities resulting in 300% growth of the contact data base over a 6 month period of time. • Built integrated marketing campaigns that resulted in exceeding quarterly qualified lead metrics. • Created marketing communications plan for 2012 that included a full marketing mix of PR, events, social, webinars and email. • Managed marketing communications budget with on target quarterly spending results.• Exceeded publicity goals, producing over 240 articles in 2011 and 80 articles in Q1 2012 that mentioned AisleBuyer. • Succeeded in landing coverage in top publications such as the Wall Street Journal, CNBC, and Time Magazine. • Exceeded all event goals for lead generation at both the National Retail Federation Big Show and Shop.org industry trade shows.• Managed marketing communications function• Directed PR function including the selection of the PR agency and managed their daily output• Supervised team of two marketing professionals• Created industry analyst relations program and managed relationships with key agencies Show less

• Marketing Coordinator

  • Nov 2010 - Nov 2011

  As marketing coordinator, I was responsible for all of AisleBuyer's PR activities and initiatives, including media, analyst and blogger outreach, press release writing and distribution, event coordination and social media activities, including blogging and community interaction on Facebook and Twitter.



SHIFT Communications

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2009 - Nov 2010

  As an account executive, I was responsible for increasing client visibility by continuously fostering relationships with press, blogger and analyst communities, securing editorial coverage through creative pitch and byline abstract development, and drafting of press materials, including releases and briefing documents.

• Account Coordinator

  • Aug 2008 - Aug 2009

  As an account coordinator for SHIFT Communications, my primary responsibilities included team support on baseline account activities such as editorial calendar opportunities, speaking and award submissions, client coverage tracking, industry research and reporting to ensure high-quality client services.



PAN Communications

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Public Relations Intern

  • Sep 2007 - May 2008

  - Researched and submitted awards and speaking opportunities for Clients. - Created and updated Client media lists. - Tracked and reported on competitor news on a weekly basis. - Searched for editorial opportunities for Clients in editorial calendars. - Worked in conjunction with teams to undertake projects as needed for a variety of Clients in the consumer, professional services, and technology sectors. - Researched and submitted awards and speaking opportunities for Clients. - Created and updated Client media lists. - Tracked and reported on competitor news on a weekly basis. - Searched for editorial opportunities for Clients in editorial calendars. - Worked in conjunction with teams to undertake projects as needed for a variety of Clients in the consumer, professional services, and technology sectors.



CBS Radio, Mix 98.5

• Marketing, Promotions and Sales Intern

  • May 2005 - Aug 2005

  - Assisted in researching, booking, and contacting Clients for promotional appearances. - Organized and attended promotional appearances for Clients - Maintained listener database of winners of station prizes and giveaways with Promosuite software. - Acted as listener liaison to the station for the promotions department. - Worked with other interns on promotional projects for major station events and contests. - Assisted in researching, booking, and contacting Clients for promotional appearances. - Organized and attended promotional appearances for Clients - Maintained listener database of winners of station prizes and giveaways with Promosuite software. - Acted as listener liaison to the station for the promotions department. - Worked with other interns on promotional projects for major station events and contests.