Ryan Welsh
Marketing Creative Director at 7 Daze- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Design Thinking
University of California, RiversideApr, 2022- Nov, 2024 -
Mortgage Loan Originator
California Department of Financial Protection and InnovationSep, 2021- Nov, 2024 -
US Soccer Coaching License - E
U.S. Soccer FederationJun, 2016- Nov, 2024
Experience
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7 Daze
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United States
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Consumer Goods
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1 - 100 Employee
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Marketing Creative Director
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Jul 2022 - Present
* Lead and manage a team of marketing and creative professionals, including hiring, training, and professional development to ensure optimal performance and productivity. * Develop and execute new marketing programs which create additional revenue streams with minimal expenditures which are not tied to current product offerings. * Establish and maintain relationships with key vendors and partners to ensure brand positioning on their platforms, negotiate favorable terms, and drive incremental revenue. * Develop and manage the marketing budget, tracking expenses, and ensuring that resources are allocated effectively to maximize ROI. * Analyze campaign performance metrics and report on the effectiveness of marketing initiatives to key stakeholders, making data-driven recommendations for future campaigns. * Develop and lead new marketing initiatives to provide services to vendors, such as co-branded campaigns, customized promotions, and exclusive events, to further relationships and create a direct line of communication to our retail partners. * Work closely with vendor partners to understand their business objectives, challenges, and opportunities, and develop tailored marketing strategies to meet their unique needs and drive mutual success. * Identify new business development opportunities and partnerships to expand our vendor network and increase revenue streams. * Collaborate with cross-functional teams to develop and implement vendor programs and promotions, including joint marketing campaigns, vendor-sponsored events, and promotional incentives to drive traffic and sales. * Measure and analyze the success of vendor programs and campaigns, and provide regular updates and insights to senior management on progress and results. * Continuously monitor the competitive landscape and stay abreast of industry trends, sharing insights and recommendations with internal and external stakeholders to drive innovation and competitive advantage. Show less
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Greyscale Co.
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Design Services
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Founder // Creative Director
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Apr 2014 - Nov 2022
- Overseen 300+ on-location and studio photography productions from concept to staffing, to production, to edit and delivery. - Provided photography, videography, and/or graphic design projects for brands such as BHLDN, the Knot, Nike, Reebok, Red Bull, Instagram, Krochet Kids INTL., California Baptist University, Ruhnau Clarke Architects, and Creative Minds Agency. - Produced a travel photo-documentary series, collaborating with 7 brands and 4 creatives, including travel planning and budgeting. - Managed a roster of 20+ crew members for jobs and productions. - Managed influencer marketing channels. - Serviced over 100 clients in B2B and B2C capacities. - Oversaw International and domestic projects, including travel planning, scheduling, local vendor collaboration, and project execution. - Developed and coordinated free Q&A sessions for digital media university students with leading creative industry professionals. Show less
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Grand Canyon University
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United States
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Higher Education
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700 & Above Employee
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Sr. Account Executive
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Dec 2017 - Jun 2021
- Managed CRM database with 400+ different accounts/year (most of which were generated and qualified entirely by me), dozens of B2B partnerships, and adhered to fast-paced contact strategies including cold calling, prospecting, and referral generation with detailed CRM use. - Generated $4m+ in annual enrollment sales. Responsible for YoY recruiting growth of 200% and 125%, 20% increase in lead generation, and personal 25% conversion rate from application to started student. - Completed internal Management Training Program and was responsible for new employee field training, department training courses on successful marketing strategies, and automation software implementation and training. - Worked with Educational administration and school boards to create district partnership agreements that benefited their students and staff with discounted education. - Operated as a Multi-faceted department, with workflows and duties that covered 4 traditional offices in Higher Education. - Assisted in division training programs, designing and presenting training materials to the division to create engaging lead-generation events, account nurturing, and implementing time management software. - Streamlined appointment processes with software services and aided in Company-wide rollout to aid in student engagement and employee satisfaction. Show less
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Ryan Scott Welsh LLC
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United States
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Media Production
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Founder // Creative Director
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May 2011 - 2020
• International Wedding and Commercial Photographer with experience also in Fashion photography, Product photography, Travel Photography, Graphic Design (branding, layout, and typography), and web design (front end). • Developed business plan and led implementation. • Responsible for the entire customer process from lead generation to the delivered final product. • Managed company budget, books, and legal documentation. • Established and managed social media following over 20,000 built on organic engagement. • Website management, curation, and new content production. • Management of staff for events and hiring of various job needs. (Transitioned this company to Grayscale Co.) Show less
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California Baptist University
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United States
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Higher Education
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700 & Above Employee
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Professor of Photography
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Jan 2016 - Sep 2017
• Development of educational and applicable curriculum. • Course design for new course curriculums • Managed student projects and served as a Creative Director to assist in them being able to deliver award receiving projects. • Taught on subjects such as photography, graphic design, branding, marketing, business strategy development, business and personal finance, business structure, portfolio curation, conceptualization, post-production, and other relevant topics. • Development of educational and applicable curriculum. • Course design for new course curriculums • Managed student projects and served as a Creative Director to assist in them being able to deliver award receiving projects. • Taught on subjects such as photography, graphic design, branding, marketing, business strategy development, business and personal finance, business structure, portfolio curation, conceptualization, post-production, and other relevant topics.
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Education
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2018 - 2020
Grand Canyon University
Master of Business, Entrepreneurship and Business Leadership -
2010 - 2014
California Baptist University
Bachelor of Arts (B.A.), Graphic Design and Digital Media
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