Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Freelance Paid Search

  • Mar 2020 - 3 years 10 months

  United States



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Paid Search Supervisor

  • Oct 2021 - Nov 2023

  United States Volkswagen Tier 1 & 2



Backroads

• United States
• Travel Arrangements
• 700 & Above Employee

• PPC & Web Marketing Specialist

  • Feb 2017 - Mar 2020

  Berkeley, CA - Plan, manage, and execute PPC campaigns - strategy development, account setup, and campaign configuration - Implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels - Develop and implement A/B tests to improve campaign performance - Perform ongoing keyword research including discovery and expansion of keyword opportunities - Write great ad copy and continually develop and execute creative tests - Create/modify landing pages used in… Show more - Plan, manage, and execute PPC campaigns - strategy development, account setup, and campaign configuration - Implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels - Develop and implement A/B tests to improve campaign performance - Perform ongoing keyword research including discovery and expansion of keyword opportunities - Write great ad copy and continually develop and execute creative tests - Create/modify landing pages used in search engine marketing campaigns Show less



dentsu Japan

• Japan
• Advertising Services
• 700 & Above Employee

• Search Engine Marketing / Pay Per Click Specialist

  • Feb 2015 - Jul 2016

  San Francisco Bay Area - Provides day to day implementation, optimization and upload of client campaigns - Interprets performance reports to provide actionable insights and analysis - QA of specialist/coordinator uploads in order to ensure consistency and accuracy - Responsible for daily, weekly and monthly pacing and management of budgets - Key Skills: Google Adwords, MSN Ad Center, Kenshoo, A/B Testing, Marin



PLEXUSS

• United States
• Education Administration Programs
• 1 - 100 Employee

• Search Engine Marketing / Search Engine Optimization Specialist

  • Jan 2014 - Feb 2015

  San Francisco Bay Area - Responsible for keyword research, ad copy creation, bid management, landing page optimization, competitive analysis, and all other aspects of PPC campaign management. - Reduced overall PPC cost per click by organizing tighter keyword themes, using negative keywords, and creating designated landing pages for different adgroups. - Analyzes detailed online marketing data including CPC, impressions, CTR and conversions to reach desired CPA levels leading to an increase in both ROI and… Show more - Responsible for keyword research, ad copy creation, bid management, landing page optimization, competitive analysis, and all other aspects of PPC campaign management. - Reduced overall PPC cost per click by organizing tighter keyword themes, using negative keywords, and creating designated landing pages for different adgroups. - Analyzes detailed online marketing data including CPC, impressions, CTR and conversions to reach desired CPA levels leading to an increase in both ROI and number of leads generated. - Implements search engine optimization (SEO) including keyword research, title and meta tag implementation, and on-page content edits in order to increase organic traffic. - Key Skills: Google Adwords, Pay Per Click Marketing, Google Analytics Show less



Delivery Agent

• Technology, Information and Internet
• 100 - 200 Employee

• Associate Online Marketing Manager

  • Jul 2013 - Nov 2013

  San Francisco Bay Area - High volume management experience: Managed 12 accounts consisting of ~5,000 keywords and > $40,000 in weekly spend - Developed and implemented strategies to grow revenue from Paid Search and Shopping Engines - Optimized paid search marketing ad costs in real-time through bid modeling, A/B testing, exact phrase vs. broad matching usage, day-parting, negative keywords and writing compelling ad copies - Analyzed program performance and KPIs (ROAS, CTR, CPA, conversion rate) and took… Show more - High volume management experience: Managed 12 accounts consisting of ~5,000 keywords and > $40,000 in weekly spend - Developed and implemented strategies to grow revenue from Paid Search and Shopping Engines - Optimized paid search marketing ad costs in real-time through bid modeling, A/B testing, exact phrase vs. broad matching usage, day-parting, negative keywords and writing compelling ad copies - Analyzed program performance and KPIs (ROAS, CTR, CPA, conversion rate) and took appropriate actions based on analysis - Managed daily and monthly reporting for all paid marketing channels Show less



RSO Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Pay Per Click Specialist

  • Aug 2011 - Jun 2013

  San Francisco Bay Area - Developed & managed SEM accounts in Google AdWords, Microsoft AdCenter and Facebook with combined monthly advertising budgets of over $100,000. - Increased CTR and positioning while lowering bids through test bid strategy, negative keywords, and ad copy optimization. - Set up Google Analytics accounts, profiles, goals, filters, event, UTM tracking, and successfully lowering budget. - Key Skills: Google Adwords, Pay Per Click Marketing