Experience

Scottish Enterprise

• United Kingdom
• Government Relations Services
• 700 & Above Employee

• Specialist - Digital Marketing

  • Aug 2019 - Present



Consultant

• Durban Area, South Africa and Glasgow, Scotland

• Strategic Digital Marketing and Content Specialist

  • Apr 2018 - Jul 2019

  Specialist in quality lead generation techniques that result in increased goal conversions. Marketing professional with over 20 years experience in sales, marketing and new business development. Proficient in digital media with an aptitude for identifying emerging trends and opportunities and harnessing them to create innovative products, processes and services that generate economic value and ultimately improve the bottom line. Skills: Digital marketing strategies and management including: ->Website planning, design and management taking into account best practices for SEM and SEO ->Content development and management ->Relevant and engaging SEO copywriting & editing with a user-centred approach ->Blogging and photography ->A focus on improving CTR and conversions (CRO) ->Planning, set up and management of PPC and social media marketing campaigns ->Email marketing - Planning, design, set up and campaign management Brand Management Customer Relationship Management Project Management Product Research and Development Small Business Start-up, Management and Growth Staff Training and Development Show less



Healthy Cultures

• Durban Area, South Africa

• Founder and Manager

  • Oct 2016 - Mar 2018

  Health food business with a range of probiotic-rich food and beverages. Increased turnover by 50% with the introduction of Facebook and Google Ads Marketing. Developed the right marketing mix and launched a health food business Product research, testing and development Sourcing suppliers of high-quality fresh ingredients and negotiating prices Sourcing and purchasing of equipment Identifying a target market, sourcing and securing a regular and loyal client base Set up costing and pricing spreadsheets on Google docs spreadsheet Set up accounts on cloud-based accounting system Competitor analysis Appointed and trained staff Developed the operations handbook Design, copy and layout of product labels and all marketing materials Design and development of website and writing copy including blogging Product photography for all website and marketing material Setting up social media pages, campaigns and management thereof Setting up, launching and managing Google Adwords campaigns Show less



KDR Travel & Tours

• Travel Arrangements

• Digital Marketing and Content Manager

  • Jun 2015 - Jan 2016

  Developing, editing and maintaining content on 10 travel web sites and 3 social media pages. Newsletter campaign design and management. Introduced social media content scheduling through Bufferapp. Developing, editing and maintaining content on 10 travel web sites and 3 social media pages. Newsletter campaign design and management. Introduced social media content scheduling through Bufferapp.



Parent Hub cc

• Durban

• Digital Marketing & Content Strategies | Consultant

  • Jun 2011 - Feb 2015

  Need advice on marketing your business online? Looking at an inbound marketing or content marketing strategy? Are you starting an internet business and need some advice? I can help. I have 15 years experience in digital marketing and 10 years experience with running an online business. Contact me for a consultation. Need advice on marketing your business online? Looking at an inbound marketing or content marketing strategy? Are you starting an internet business and need some advice? I can help. I have 15 years experience in digital marketing and 10 years experience with running an online business. Contact me for a consultation.



Kidzworld

• Online Audio and Video Media
• 1 - 100 Employee

• Founder and Manager

  • Dec 2004 - Feb 2015

  Pioneered a niche online platform for marketing to mom. A Parenting Resources and Directory website for parents with children under 12 years. Kidzworld offered a niche marketing platform for owners of businesses relating to babies and children to reach their target market. The website content focus was on educating, informing and entertaining. The website had both B2B (Business to business) and B2C (Business to Consumer) platforms. Set up of the website, grow client base (advertisers) and readership (website visitors) Develop, write and co-ordinate quality, engaging content for the target market Set up systems and work flows Set up and management of accounts Hire and train staff Identify competitors Identify and adapt to new online marketing trends and technology e.g. introduction of social media marketing, email marketing and PPC Print advertising, PPC advertising, Trade Shows and PR (Magazine articles, TV interview & weekly parenting tips radio broadcast) Monitoring campaigns (Testing and tweaking copy to improve CTR and CPC) Monitoring Google Analytics, Clickstream and Google Search Console Grow organic search and refine content marketing strategies Information architecture and user experience CRM & ensuring clients have an excellent ROI on their advertising spend Identifying new revenue streams and trends Using emerging technologies to cut down processing times and reduce costs Show less



Kids Campus

• Durban Area, South Africa

• Founder

  • Sep 2007 - Feb 2010

  An affordable range of quality wooden educational toys for preschool children. Toy shop with an affiliate programme whereby schools earn a percentage of sales as a fundraising tool. The first online toy shop in South Africa to offer pay and download of popular kids music and audiobooks. Worked with a programmer to develop an e-commerce toy shop with affiliate programme utilising Actinic software. Develop the right marketing mix and launched an educational toy shop business Stock procurement and management Develop a marketing plan and marketing material Sourced shipping partners Set up accounting and stock control packages Staff training and mentoring Wrote all product descriptions and supporting website content Product photography Digital marketing and SEO Show less



Seekers Travel

• Travel Arrangements
• 1 - 100 Employee

• Travel Consultant and then Digital Marketing and Content Manager for Travel.co.za and Amex

  • Aug 1998 - May 2004

  Started as a Senior Travel Consultant at Seekers Travel at their head office in Johannesburg specialising in Leisure Travel within South Africa and to worldwide destinations. Progressed to Digital Marketing and Content Manager of Seekers Travel, Travel.co.za and American Express Travel. Varied duties including: Travel consulting; content management; putting travel packages together; managing staff; designing, compiling and sending out weekly newsletters; writing website and newsletter content, graphic design and layouts; liaising with clients and responding to email enquiries. Visiting destinations and writing reviews for the website Weekly travel tips radio blog for Khaya FM for two months Training and mentoring new staff members Email marketing campaigns for Seekers Travel and American Express Travel and growing the database. Show less



Pentravel

• South Africa
• Travel Arrangements
• 100 - 200 Employee

• Travel Consultant

  • Jul 1997 - Jul 1998

  Travel Consultant specialising in Leisure Travel within South Africa and to worldwide destinations. Travel Consultant specialising in Leisure Travel within South Africa and to worldwide destinations.



Dive The World Travel

• Johannesburg Area, South Africa

• Intermediate Wholesale Tours Consultant

  • Feb 1997 - Jun 1997

  Intermediate Wholesale Tours Consultant specialising in Dive Travel and Tours around the world. Testing of the new reservation system developed on an Access database. Intermediate Wholesale Tours Consultant specialising in Dive Travel and Tours around the world. Testing of the new reservation system developed on an Access database.