Michael Henderson

Chapter Host at CreativeMornings
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Contact Information
us****@****om
(386) 825-5501
Location
Columbia, US

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5.0

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Jennifer Shaw

Michael brings a lot of knowledge and enthusiasm for his job. I've been greatly impressed with how quickly he has become a valuable asset to his clients, providing detailed analysis and strategic recommendations to greatly improve their campaigns. Michael makes a point of not only staying up-to-date on the latest digital trends, but of sharing the information with his team to make sure we're all on top of our game. I've enjoyed working with Mike and believe he makes a great asset to any team.

Rob Stretch

Mike and I were both members of the Beta Alpha chapter of Sigma Tau Gamma Fraternity in college. By the time I graduated, Mike was only a Sophomore, but he was already climbing the ranks of the fraternity. As president, I witnessed Mike's compassion and hard work ethic first hand and he always stuck out as a leader and positive influence for other members. I have no doubt that Mike will continue to do great things and I would give him my full recommendation any day.

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Credentials

  • Advanced Google Analytics
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • AdWords Certification
    Google
    May, 2016
    - Nov, 2024

Experience

    • United States
    • Design
    • 1 - 100 Employee
    • Chapter Host
      • Jul 2023 - Present

      I lead the Columbia chapter of CreativeMornings. If you're interested in attending and event or joining the volunteer team, don't hesitate to reach out! I lead the Columbia chapter of CreativeMornings. If you're interested in attending and event or joining the volunteer team, don't hesitate to reach out!

    • United States
    • Financial Services
    • 1 - 100 Employee
    • VP of Performance Marketing
      • Jan 2022 - Present

      -Head up demand and lead generation initiatives -Head up demand and lead generation initiatives

    • United States
    • Advertising Services
    • Owner
      • Jul 2015 - Present

      Create and manage paid search and social advertising for businesses in a range of sizes and industries. Create and manage paid search and social advertising for businesses in a range of sizes and industries.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Oct 2019 - Dec 2021

      -Managed marketing and development team -Oversaw paid, social and content marketing initiatives -Acted as a project manager for new product releases

    • Digital Marketing Director
      • Oct 2013 - Oct 2019

      -Manage lead generation paid online media including search and remarketing -Track campaign and site data in analytics -Test new landing page design and content to increase conversion rate

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Digital Specialist
      • Jul 2013 - Sep 2013

    • Associate Digital Specialist
      • Jul 2012 - Jul 2013

      -Manage pay-per-click, display (RTB), social, SEO, mobile, and email campaigns for U.S. and Canadian clients -Create weekly/monthly reports to status meetings with clients -Reconile invoices for digital buys

  • Veterans United Home Loans
    • Columbia, Missouri
    • Online Marketing Assistant
      • Oct 2011 - Jul 2012

      -Monitor the activity of Facebook advertising campaigns. -Generate relevant pay-per-click ads using demographic, interest, and A/B testing. -Track and document campaign analytics in Microsoft Excel. -Develop weekly and monthly reports summarizing company and competitor data. -Monitor the activity of Facebook advertising campaigns. -Generate relevant pay-per-click ads using demographic, interest, and A/B testing. -Track and document campaign analytics in Microsoft Excel. -Develop weekly and monthly reports summarizing company and competitor data.

    • Student Supervisor
      • Dec 2009 - Oct 2011

      -Promoted to Student Supervisor after four months of work. -Managed student workers on the floor and in the kitchen. -Created position charts for student employees before shift began -Summarized each shift worked and evaluated certain student workers. -Communicated with students on issues they may have had on the job. -Promoted to Student Supervisor after four months of work. -Managed student workers on the floor and in the kitchen. -Created position charts for student employees before shift began -Summarized each shift worked and evaluated certain student workers. -Communicated with students on issues they may have had on the job.

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • Media Intern
      • Jun 2011 - Aug 2011

      Create graphics to be displayed on video boards in the stadium. Create graphics to be displayed on video boards in the stadium.

Education

  • University of Missouri-Columbia
    Bachelor of Journalism, Strategic Communications
    2008 - 2012
  • General Assembly
    Front End Web Development, Pass
    2015 - 2015

Community

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