Macy Fackrell
VP of Marketing at Tractorbeam- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Tyler Cotman
I worked with Macy during her time at Obu Interactive and from day 1 her knowledge of the industry was apparent. As Social Media Manager, Macy and I worked closely strategizing and promoting content for clients. Macy approaches every task with a strategic outlook and always makes sure her clients' are getting the most out of her resources. Macy thinks quickly under pressure, is able to help provide solutions to any issues. She works in a calculated and quick manner. Thanks to Macy I can say I am pretty knowledgable about the SEO basics.
Tyler Hammond
Working with Macy at Red Door Interactive was both a pleasure and a learning experience. Coming from a paid media background she helped improve our client's results not only by advising me on certain aspects of their websites but also intuitively collaborating her actions with my paid media strategies. Her SEO 'tips and tricks' opened the door for new strategies that I eventually used to help improve my paid media campaigns. Macy was a crucial element in our Cross Channel team and her work as well as her natural ability to boost morale was invaluable.
Tyler Cotman
I worked with Macy during her time at Obu Interactive and from day 1 her knowledge of the industry was apparent. As Social Media Manager, Macy and I worked closely strategizing and promoting content for clients. Macy approaches every task with a strategic outlook and always makes sure her clients' are getting the most out of her resources. Macy thinks quickly under pressure, is able to help provide solutions to any issues. She works in a calculated and quick manner. Thanks to Macy I can say I am pretty knowledgable about the SEO basics.
Tyler Hammond
Working with Macy at Red Door Interactive was both a pleasure and a learning experience. Coming from a paid media background she helped improve our client's results not only by advising me on certain aspects of their websites but also intuitively collaborating her actions with my paid media strategies. Her SEO 'tips and tricks' opened the door for new strategies that I eventually used to help improve my paid media campaigns. Macy was a crucial element in our Cross Channel team and her work as well as her natural ability to boost morale was invaluable.
Tyler Cotman
I worked with Macy during her time at Obu Interactive and from day 1 her knowledge of the industry was apparent. As Social Media Manager, Macy and I worked closely strategizing and promoting content for clients. Macy approaches every task with a strategic outlook and always makes sure her clients' are getting the most out of her resources. Macy thinks quickly under pressure, is able to help provide solutions to any issues. She works in a calculated and quick manner. Thanks to Macy I can say I am pretty knowledgable about the SEO basics.
Tyler Hammond
Working with Macy at Red Door Interactive was both a pleasure and a learning experience. Coming from a paid media background she helped improve our client's results not only by advising me on certain aspects of their websites but also intuitively collaborating her actions with my paid media strategies. Her SEO 'tips and tricks' opened the door for new strategies that I eventually used to help improve my paid media campaigns. Macy was a crucial element in our Cross Channel team and her work as well as her natural ability to boost morale was invaluable.
Tyler Cotman
I worked with Macy during her time at Obu Interactive and from day 1 her knowledge of the industry was apparent. As Social Media Manager, Macy and I worked closely strategizing and promoting content for clients. Macy approaches every task with a strategic outlook and always makes sure her clients' are getting the most out of her resources. Macy thinks quickly under pressure, is able to help provide solutions to any issues. She works in a calculated and quick manner. Thanks to Macy I can say I am pretty knowledgable about the SEO basics.
Tyler Hammond
Working with Macy at Red Door Interactive was both a pleasure and a learning experience. Coming from a paid media background she helped improve our client's results not only by advising me on certain aspects of their websites but also intuitively collaborating her actions with my paid media strategies. Her SEO 'tips and tricks' opened the door for new strategies that I eventually used to help improve my paid media campaigns. Macy was a crucial element in our Cross Channel team and her work as well as her natural ability to boost morale was invaluable.
Credentials
-
Google Analytics Certification
-Sep, 2015- Nov, 2024 -
BrightEdge Certified Professional
BrightEdgeMar, 2014- Nov, 2024 -
Google Advertising Fundamentals Exam
Google AdwordsDec, 2012- Nov, 2024
Experience
-
Tractorbeam
-
United States
-
Advertising Services
-
1 - 100 Employee
-
VP of Marketing
-
Jul 2022 - Present
-
-
Director of Marketing
-
Dec 2020 - May 2023
-
-
Senior Digital Marketing Manager
-
Nov 2015 - Dec 2020
Digital Strategy SEO PPC Display Media Planning Media Buying Analytics Social Email
-
-
-
Obu Interactive
-
United States
-
Advertising Services
-
1 - 100 Employee
-
SEO Strategist
-
Apr 2015 - Oct 2015
• Established attorneys as thought leaders for desired practice areas and geographic regions through strategic page planning and on-going content creation. • Helped law firms attract traffic to their website, grow their online presence, and increase leads through website and blog optimizations. • Lead search strategies including site redesigns, technical site analysis, competitor analysis, keyword research, on-page site analysis, and link building. • Established attorneys as thought leaders for desired practice areas and geographic regions through strategic page planning and on-going content creation. • Helped law firms attract traffic to their website, grow their online presence, and increase leads through website and blog optimizations. • Lead search strategies including site redesigns, technical site analysis, competitor analysis, keyword research, on-page site analysis, and link building.
-
-
-
Red Door Interactive
-
United States
-
Advertising Services
-
1 - 100 Employee
-
SEO Specialist
-
May 2014 - Apr 2015
• Created in-depth, actionable roadmaps to achieve the client’s predefined goals. • Analyzed client websites to troubleshoot and prioritize site architecture and performance issues. • Developed, implemented and maintained SEO site architecture best practices.
-
-
SEO Coordinator
-
Jun 2013 - May 2014
• Dissected analytics data and conducted keyword research to provide overarching SEO recommendations. • Researched content across multiple verticals and contribute to ideation and brainstorming.
-
-
-
G/O Digital (Now TEGNA Marketing Solutions)
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Search Engine Optimization Specialist
-
Mar 2012 - May 2013
• Expedited the existing reporting system by implementing a new automated program for over 300 clients. • Created long-term visibility through extensive keyword research and implementation of onsite and offsite strategies. • Managed and focused on quality assurance for 64 SEO campaigns with monthly spend totaling over $47,000. • Collaborated with six team members to drive revenue growth by 3722% over the course of 2012.
-
-
Multi-Media Marketing Consultant
-
Apr 2011 - Mar 2012
• Developed and cultivated leads for Dealchicken.com using a variety of online and offline resources. • Successfully launched Dealchicken.com in the Indianapolis market. • Secured 114 business deals for a total of $85,000 by negotiating favorable terms for Dealchicken.com across the US.
-
-
-
Arizona State University
-
United States
-
Higher Education
-
700 & Above Employee
-
Alumni Relations Specialist
-
Aug 2010 - May 2011
• Effectively communicated, via telephone, with alumni to effectively fundraise for various ASU affiliated groups. • Built rapport and informed the community of updates to formulate strong relationships with alumni and parents. • Consistently remained in the top 5% of callers, therefore handling return donors and major donations. • Effectively communicated, via telephone, with alumni to effectively fundraise for various ASU affiliated groups. • Built rapport and informed the community of updates to formulate strong relationships with alumni and parents. • Consistently remained in the top 5% of callers, therefore handling return donors and major donations.
-
-
-
Nike
-
United States
-
Retail
-
700 & Above Employee
-
Nike Tournament of Champions Intern
-
Dec 2010 - Dec 2010
• Assisted with tournament and event logistics to ensure a successful and smooth running sporting event. • Assisted with tournament and event logistics to ensure a successful and smooth running sporting event.
-
-
Education
-
2009 - 2013
Arizona State University, W. P. Carey School of Business
Bachelor of Science (B.S.), Marketing
Community
