Director, Strategy & Planning

• Sep 2022 - Present

The strategic architect of client solutions. Sitting at the intersection of ideas and media, partnering closely with the client to understand their brand, customer experience and marketplace to ensure a business solution is properly designed and integrated across the channels that best meet a client’s goals.

Client Strategist

• Aug 2021 - Nov 2022

Digital Media Strategist

• Oct 2018 - Aug 2021

-Actively participates in campaign input calls, helping identify audience and client needs-Leverages industry research from various platforms (Simmons Audience-View, eMarketer, One-View, Similarweb, Pew) to make relevant recommendations about targeting the appropriate audience-Works with Media Trader as necessary to gather relevant insights for future plans-Ensures final proposal incorporates consistent pricing and accurate margins, fees, etc.-Clearly communicates media solutions and communicating with the client as necessary-Accurately develop documentation which includes campaign recommendations, site lists, targeting, etc. for trading handoff-Collaborates with product and sales ops to stay current on industry trends and media opportunities-Works with teammates to dive into campaign performance and utilize historical data for future campaigns as necessary-Participates and occasionally leads department wide initiatives Show less

Associate Media Strategist

• Apr 2017 - Oct 2018

Develop multi-channel digital proposal ideas and inventory solutions that best meet client expectations and translate to campaigns that have the potential to exceed company performance benchmarks when implemented, including campaign performance and profitability.-Actively participates in input calls to help determine which tactics the client wants to move forward with-Utilizes plans and rate cards, as well as prepares campaigns based on client needs-Clearly communicates campaign elements to internal teams-Accurately pulls templates and targeting details together for Media Trader handoff as needed Show less

Digital Media Coordinator

• Jun 2016 - Apr 2017

-Pulls data from research tools and resources as guided by the Media Strategist-Accurately inputs information into internal and external platforms-Regularly compares and validates data across multiple internal and external platforms to uncover data discrepancies and ensure data accuracy-Scheduling, pulling, compiling, and formatting campaign reports that provide direction to help deliver media dollars in the most effective and efficient way-Adjusting campaign settings, such as adjusting bids and budgets; shifting inventory from sizes, sites, or placements; adjusting targeting; adjusting recency or frequency; etc. as requested by Media Trader Show less

Business Owner

• Sep 2020 - Present

Advertising Consultant

• Jun 2014 - May 2016

- Asses focus areas, long and short term goals and unique selling propositions of clients- Identify and analyze profit centers, revenue streams, and ideal prospects and customers- Use a consumer focused lens to examine how customers interact with different types of media when making purchasing decisions- Develop highly customized digital strategy through multi-layered targeted display campaigns- Target consumers based on Demo, Geo, Behavioral and Content Targeting across several digital advertising platforms- Develop targeted or broad print strategies depending on the extensive or niche appeal of the services or products offered by the client- Provide monthly reporting to clients that quantifies conversion rates in relationship to their campaign as well as sets expectations for conversion rate by industry standard- Able to offer SEO, SEM, & Web Development services as well as social media marketing Show less

Partner Coordinator

• Jun 2014 - Oct 2014

-Sell booths and Sponsorships for Women Today, Bridal & Beyond, Auto Show and Job Fairs-Key contact for all booth and sponsorship vendors for Women Today, Bridal & Beyond, Auto Show and Job Fairs-Marketing liaison to advertising staff for all event sales and communication-Responsible for making 4 legged calls for events with advertising staff-Develop prospecting list for all events through research of other events in the region as well as our past events-Develop and push out all pre and post event vendor communication-Create and present sponsorship post even proof of performance packets-Maintain event billing spreadsheets for all contracts received-Provide account with event vendor billing and ensure reconciled correctly-Coordinate, schedule, and release all event ads-Organize Readers' Choice contest including sales staff launch, promotion, tally results, order plaques, creative and ad placements-Setup for various Knoxville News Sentinel/Business Journal sponsored events (Free Flu Shot Saturday, Healthcare Heroes, etc)-Assist with yearly sales blitz -Partner on all social media for events-Assist with event mailers Show less

Catering Sales and Event Manager

• Sep 2013 - Jun 2014

- Provide event management and operational support at The Sevierville Convention Center and The Sevierville Golf Club. - Direct the food and beverage team to perform the customer orders and arrangements - Ensure all executed orders are in compliance of the signed food and beverage contract. - Market, sell and provide logistical support and client interface for all catered events - Participate and develop sales goals - Process all invoices for catered events - Provide event management and operational support at The Sevierville Convention Center and The Sevierville Golf Club. - Direct the food and beverage team to perform the customer orders and arrangements - Ensure all executed orders are in compliance of the signed food and beverage contract. - Market, sell and provide logistical support and client interface for all catered events - Participate and develop sales goals - Process all invoices for catered events

Restaurant Marketing Director

• Feb 2013 - Aug 2013

- Maintain social media platforms, website and mass texting platform to promote quarterly campaigns and in-store events - Design and implement strategy for achieving daily, weekly and monthly sales goals - Plan and execute weekly in-store events, monthly community events, quarterly market wide events and sponsorship of local events - Insure that sponsorships with local, high school, and Division 1 athletic programs are executed appropriately - Communicate regularly with 15-20 schools regarding fundraising events - Track sales mix to determine sales trends and most effective area of focus on training for sales return -Chick-fil-A brand management within the Rock Hill Community Show less