Experience

SPINS

• United States
• Market Research
• 300 - 400 Employee

• Sales Director, Plant-Based

  • Nov 2020 - Present

  Director, Enterprise Sales I am the plant-based expert at Spins specializing in alternatives sold in refrigerated and frozen departments. Plant-based is my passion and my lifestyle as I've been vegan for 7 years now. I get the honor of working with amazing plant-based brands from enterprise size to emerging brands to support their areas of growth, optimization and innovation.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Central Region Sales Manager

  • Aug 2018 - Aug 2020

  - Managing business at all grocery retailers (conventional and natural) in MN, WI, IL, TX, IA, ND, SD, NE, MO, KS, OK, ID, OH, KY, TN, AK, LO including key accounts Kroger, Target, HEB, Meijer, ALB/SFY with multiple buyers including: grocery, dairy and produce buyers. - Creating promotional plans for each retailer including new product launch camapaigns and retail-centric digital marketing - Managing relationships with the distribution partners for each account - Finding and… Show more - Managing business at all grocery retailers (conventional and natural) in MN, WI, IL, TX, IA, ND, SD, NE, MO, KS, OK, ID, OH, KY, TN, AK, LO including key accounts Kroger, Target, HEB, Meijer, ALB/SFY with multiple buyers including: grocery, dairy and produce buyers. - Creating promotional plans for each retailer including new product launch camapaigns and retail-centric digital marketing - Managing relationships with the distribution partners for each account - Finding and onboarding new distributor partners for the central territory - Managing the flow of paperwork for each account - Raw sales data analysis from Nielsen, Spins, Satori, IRI and vendor portals - Creation of sales presentations including pricing analyses - Trained on retailer portals used for data analysis, new item forms, item maintaince, invoicing, promotions, etc. - Post promotion analysis - New item launch strategies Currently, no brokers for accounts in the central territory. Show less



Progressive Grocer

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Growth Strategist, National

  • Feb 2017 - Jul 2018

  Chicago, Illinois The leading B2B media company and publication for the grocery industry. I work with emerging and growing CPGs and help create a strategic and tactful solutions to market to grocery/c-store/mass decision makers within the audience of the publications (...which is pretty much every grocery/c-store/mass retailer in the U.S. and Canada). I love what I do and the passionate brands I get to work with.



SwiftIQ

• United States
• Software Development
• 1 - 100 Employee

• Business Development Executive

  • Jul 2015 - Apr 2017

  -First direct to retailer sale in the company to a major grocery chain. -Analytical category management consulting to CPG (Coca-Cola, AB-Inbev, KraftHeinz, Hershey) -Account management to the top c-store chains in the U.S. as well as two major grocery chains



Interstate Promotions Inc.

• Transportation, Logistics, Supply Chain and Storage

• National Account Sales Executive

  • 2012 - 2015

  • Account Manager/ Sales Representative to CVS, Walgreens and Publix • First point of contact to non-food or general merchandise buyers • Hands on with key stores for high sales in NCAA/NFL/MLB • Analyzed sales information through web portals by grocery or data given by chain • Increased sales through outside sales calls by 500% from 2011 • Managed and trained DSD account representatives in southeast region

• Regional Sales Manager

  • 2006 - 2012

  Madison, Wisconsin Area • Manage relationships with non-foods or general merchandise buyers of fortune 500 grocery, drug and convenience stores • Created product planograms, POS displays and previous sales analytics per region per client • Developed different strategic targeted sales campaigns for each market • Established relationships between the key selling stores in high NCAA/NFL/MLB selling markets

• Key Account Manager

  • 2006 - 2008

  Madison, Wisconsin Area • Handled day-to-day communications with suppliers/vendors • Manage calendar of inbound and outbound shipments • Created sales orders and invoices for customers



Spectrum Brands - Remington Products

• Online Marketer and Social Media Management

  • Mar 2012 - May 2012

  •Grew social media following by 225% •Content management on bazaarvoice •Content curator •Content creation and management on shoutlet and hootsuite •Blogger



Chick Approved

• Apparel & Fashion
• 1 - 100 Employee

• VP of Business Development

  • 2011 - Feb 2012

  • Created original content for multiple social sites including: Facebook, Twitter, Pintrest, Tumblr, Blogspot, YouTube. •Increased Facebook following from 5,000 to 20,000+ in three months •60% of our 1,000,000+ viewer traffic came through social media • Manage 47 brand ambassadors with a total of 1,100,000+ followers on You Tube. • Developed and maintained relationships with popular Youtube bloggers. • Updated social media sites with interactive questions, polls, contests and… Show more • Created original content for multiple social sites including: Facebook, Twitter, Pintrest, Tumblr, Blogspot, YouTube. •Increased Facebook following from 5,000 to 20,000+ in three months •60% of our 1,000,000+ viewer traffic came through social media • Manage 47 brand ambassadors with a total of 1,100,000+ followers on You Tube. • Developed and maintained relationships with popular Youtube bloggers. • Updated social media sites with interactive questions, polls, contests and giveaways. • Increased users with incentives given through other social outlets like Facebook and Twitter. Show less