Matthew Shipley

Head of Digital at TaxCalc
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Contact Information
us****@****om
(386) 825-5501
Location
Chertsey, England, United Kingdom, UK

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Wesley Lyne

Over the past 8 months, I have had the pleasure of working with Matt within the digital team. We have worked on several projects over the time I spent at Serious, and his knowledge of both development and design has been invaluable. Matt has a great background in digital marketing and is always one to put his thinking in front of a client before a project is set to go live. Time and time again, Matt goes beyond clients expectations and is not one to be afraid of exploring new ways of executing creative and discovering methods to which clients will receive a ROI. Matts expertise of the Google network, Ad Severs and Adwords would be of great use to support any agency or business looking to expand into the digital advertising sector. If you a looking for a hardworking, self motived, experienced individual, Matt would be an outstanding addition to any team.

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Credentials

  • Google Analytics
    Google
    Sep, 2015
    - Nov, 2024
  • Google AdWords
    Google
    Jan, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Head of Digital
      • Jun 2016 - Present

    • Advertising Services
    • Freelance Digital Marketing / Design
      • May 2016 - Jun 2016

      - Online campaign setup and management - Landing page design/development and hosting - Page and email UI and wireframe design - Search and digital strategy - Analytics, Tag Manager setup and reporting - Management of external contractor - PPC planning, writing and display media management along with optimisation - Migration of email from Exchange to cloud - Data backup and accessibility - Wordpress CMS training - Online campaign setup and management - Landing page design/development and hosting - Page and email UI and wireframe design - Search and digital strategy - Analytics, Tag Manager setup and reporting - Management of external contractor - PPC planning, writing and display media management along with optimisation - Migration of email from Exchange to cloud - Data backup and accessibility - Wordpress CMS training

    • United Kingdom
    • Advertising Services
    • Head of digital media and technology
      • Nov 2013 - May 2016

      As well as overseeing the creative development of the digital advertising output at SERIOUS, I work closely with our clients, suppliers and media partners to develop results-driven digital strategies, leveraging social media, mobile, online and analytical insight to develop both marketing plans, user journey flows and engagement/retention strategies. My role also involves developing the agencies capabilities, introducing new technology (both creative and operational) and planning for and… Show more As well as overseeing the creative development of the digital advertising output at SERIOUS, I work closely with our clients, suppliers and media partners to develop results-driven digital strategies, leveraging social media, mobile, online and analytical insight to develop both marketing plans, user journey flows and engagement/retention strategies. My role also involves developing the agencies capabilities, introducing new technology (both creative and operational) and planning for and maintaining the infrastructure/services available to employees. I also developed a new approach for planning and developing the agency's digital campaigns based on Smart Insights and the R.A.C.E. framework, helping to plan media and results around measurable objective driven campaigns.

    • Digital Project Manager
      • Aug 2011 - Nov 2013

      I was the digital strategist for the re-launch of the Henley Business School website, coordinating designers, developers and the university IT team along with key stakeholders at both the School and University. Part of my role here helped to create working groups within Henley to drive requirements and create buy in for the project.

    • United Kingdom
    • Advertising Services
    • Digital Designer
      • Nov 2008 - Jan 2011

      Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages. During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We… Show more Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages. During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We used this successfully with our client base until I identified a more efficient solution in 2011, moving our project management and sign-off tasks over to BaseCamp. Show less Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages. During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We… Show more Designed web sites, online advertising, email and Social, SEO, Search and PPC campaigns. I also took part in the planning and presenting of both pitches and new business meetings along with scoping out projects and providing timings and costs to the account team during our project planning stages. During this time I designed and developed with external developers a project management system (Project Central) for agency use, designed around the business’ processes and sign-off procedures. We used this successfully with our client base until I identified a more efficient solution in 2011, moving our project management and sign-off tasks over to BaseCamp. Show less

    • Advertising Services
    • Freelance
      • Sep 2007 - Nov 2008

      Established myself as a freelance designer and digital marketing consultant working on a variety of projects from GE’s ‘Better together’ campaign, 3D visualisations for Three and Chep to email campaign design and build for Forsters. Clients included: 3, Ringtons, London Business School, GE, Forsters, Taurus Media, Chep and Serious Marketing. Established myself as a freelance designer and digital marketing consultant working on a variety of projects from GE’s ‘Better together’ campaign, 3D visualisations for Three and Chep to email campaign design and build for Forsters. Clients included: 3, Ringtons, London Business School, GE, Forsters, Taurus Media, Chep and Serious Marketing.

    • Web designer
      • Jun 2005 - Sep 2007

  • Torex
    • Exeter, United Kingdom
    • Customer service analyst
      • 2004 - 2005

Education

  • University of Portsmouth
    BA(Hons), Entertainment Technology
    2000 - 2004
  • Chipping Norton School

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