Experience

McCann Birmingham

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Head of Business Leadership

  • Mar 2023 - Present



McCann

• United States
• Advertising Services
• 100 - 200 Employee

• Managing Partner

  • Jan 2019 - Mar 2023



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Associate Director

  • Jan 2018 - Jan 2019

• Business Director

  • Jan 2015 - Jan 2018

  Looking after the strategic communications needs <​What they say, how they say it, when to say it, who to tell, where to tell etc.> of a diverse group of brands.

• Group Account Director

  • Mar 2014 - Dec 2014

  Key role responsibilities:•Working with a number of McCann tools to ensure that ‘truth’ is at the heart of the brand proposition and communications platform to solve relevant challenges•Resource planning and mapping, recruiting, general line management duties including creation of training and development plans•Scoping out client revenue and managing expectations with board level managementKey client responsibilities:•Create seamless inter-agency client processes and working groups to ensure smooth 360 campaign and project management from client briefing to evaluation and implementation of learnings•Managing all parties through the ups and downs of agency/client relationships•Delivering cost efficient, effective projects from strategic brand planning and creative briefs through to TV, design, photography, illustration, digital build, email, radio, online, mobile, animation and artwork on time and on budget Show less

• Senior Account Director

  • Apr 2013 - Feb 2014

• Account Director

  • Jul 2011 - Mar 2013

  Responsible for Cott Beverages, Coventry Building Society, National Express coaches, Pipers Crisps Co and Aqualisa brands. Delivering revenue generating, marketing communications across a number of channels from integrated TTL campaigns to product brochures and strategic presentations. Striving to get great work out to clients and bringing great business to McCann.Key role responsibilities:o Delivering revenue and profitability to McCann to ensure all targets are met o Working with a number of McCann tools to ensure that ‘truth’ is at the heart of the brand proposition and communications platform to solve relevant challengesKey client responsibilities:o Create seamless inter-agency processes and working groups to ensure smooth multi channel campaign and project management from client briefing to evaluation and implementation of learningso Delivering cost efficient, effective projects from strategic brand planning and creative briefs through to TV, design, photography, illustration, digital build, animation and artwork on time and on budget Show less



Big Communications

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2011 - Jul 2011

  Key clients: Unilever, Amtico, Targus Key role responsibilities: o Identifying opportunities for Big to expand work across agency, planning, digital and sales activation channels within existing clients and new business o Delivering revenue to the business, performance management of direct reports, finance champion Key client responsibilities: o Create deeper relationships within existing Unilever brands and gain exposure across other brands and the channel team in Food solutions o Building relationships across global and local divisions of Amtico International, to help launch the new visual identity and brand perspective for Spacia to commercial and residential audiences Successes: o Relationships within Unilever delivered five additional sales promotion project pitches, three of which were with new brands or channel contacts. One multi-channel campaign held up as best in class o Creation of an on pack, pan European promotional game for Targus had a significant increase in sales of promotional cases (31%) and also non-promotional cases (5%) Show less



Vital Marketing Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • May 2008 - Jan 2011

  Retail initiatives and brand projects for Nokia global retail and Barclaycard Key role responsibilities:o Provide strategic counsel to clients advising of best marketing communication plan and tactics to meet objectives, whilst optimising profitability to Vitalo Hold overall accountability in the eyes of each client and within Vital for all account decision making o Act as the clients eyes and ears to the wider market - spot opportunities and applicable trendso Manage and inspire direct reports, studio and creative teams to achieve excellenceKey client responsibilities:o Working closely with Nokia’s global retail team to bring to life new strategies and innovations that will enhance customer experience and sales conversion across various formats o Worldwide retail installation management, top level retail research and conference presentations o Providing innovative direct solutions for Barclaycard, ensure the visual identity remains in line with guidelines and business objectives across – literature, events, sponsorship and internal communicationso Proposition development and refinement for new product launches o Campaign development for Barclays Stockbrokers across the broad range of investment productsSuccesses:o Strategic re-positioning of Nokia retail environments bringing solutions, devices and accessories together to create personalised experiences for customers across various retail formatso Building relationships with Nokia retail team bought more strategic work, increasing revenueo Implementation and bedding in of the new Barclaycard VI across direct and brand project helped to increase brand empathy by 12% o Advertising campaign for E*trade saw an all time high sign up rate of 36% and increased customer retention for the first 6 months by 15% Show less

• Client Services Manager

  • Mar 2006 - Apr 2008

  Delivering a number of key projects to clients including:NOKIA: Worldwide retail installation management for flagship stores and top level retail research from Mexico to Hong Kong.ECCO: PR for their performance range of footwear across a number of monthly sports and travel magazine titlesTIMBERLAND: Retail POS for a number of distribution channels from flagship to franchise and shop-in-shop concessions



Vital Marketing Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Client Services Executive

  • 2004 - 2005

  PITCHER & PIANO: Bar opening events, monthly newsletter and in-bar design TIMBERLAND: Cowes sponsorship activation, UK POS PITCHER & PIANO: Bar opening events, monthly newsletter and in-bar design TIMBERLAND: Cowes sponsorship activation, UK POS



Likeminded

• Marketing and Advertising assistant

  • 2001 - 2004

  various recruitment agencies, Cooper Parry accountants, Scottish and Newcastle various recruitment agencies, Cooper Parry accountants, Scottish and Newcastle