Experience

SoMin.ai

• Singapore
• Software Development
• 1 - 100 Employee

• Business Lead

  • Dec 2021 - Present



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Business Director

  • Jul 2018 - Dec 2021

  Kimberly Clark Client Leadership. Led all activities of KCC brands strategy development, planning and implementation. Was leading project team to land global strategic framework on local reality, enriching it with local details to deliver against planned outcomes. Led development of consumer-centric strategies for all KCC brands, focusing on creating value for consumers. Led project team which developed most awarded case by Kotex Russia (2018-2020 multiple Effie’s & MMAGlobal awards). Participated in project teams to export local expertise worldwide on multiple occasions. Was single entry point for all global and local communication regarding strategy development and implementation, media trading and buying strategies development and troubleshooting, wide range of reporting commitments. Managed a Client Leadership team, building development plans, helping achieve personal goals and providing support on daily basis. Led Agency efforts during over 3 dozen pitches, including some emergency solo efforts.



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Client Partner

  • Nov 2017 - Jul 2018

  BMW Russia, Burger King strategic and tactical implementation leadership. Took part in Burger King digital account pitch win and was appointed as client service supervisor. Led integrated strategic and tactical planning activities, troubleshooting Client-Agency relationship, developing team capabilities and expertise. Was involved in multiple new business activities and negotiations. Was leading Automated Reporting project team. Led multiple workshops in terms of goal setting, structure validation and invention all the way to outcomes discussion and implementation.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Sep 2016 - Sep 2017

  L’Oréal Client Leadership. Led strategy development for all mass market divisions (CPD) and professional products division. Was responsible for strategic & tactical deliverables and key Zenith contact for all Client’s parties involved into process, from top management to brand directors and marketing communication team members. General troubleshooting of work processes across multimedia campaign development and implementation. Led necessary, successful, pitch prevention efforts, consulted peer departments on product development and roll-out. Maintained relationship with Agency’s HQ on financial reporting and general project troubleshooting on regular basis. Was responsible for maintaining a large-scale local team, including evaluation, development & career plans.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Oct 2014 - Sep 2016

  Jaguar Land Rover, Atria, Nike Client Leadership. Led team of five in all aspects of day-to-day, development, tactical implementation & strategic development aspects. Participated in evaluation and promotion of team members. Secured top 10% agency evaluation score across JLR worldwide markets and top retention rate for the team in the Agency. Was responsible for landing global initiative on local strategic and tactical landscape, actively participated in multiple strategic workshops. Led local efforts for global account review communicating with Agency’s HQ and local departments, which was successful for the Agency. Actively participated in Agency’s new business efforts. Been part of “First Range Rover Evoque sold on-line” and was directly involved in “Programmatic Demand Creation Approach” which allowed JLR to own the very edge of digital tech. at the time. Was part of “Mindshare Momentum Future Leaders Program 2016”

• Media Group Head

  • Jan 2014 - Oct 2014

  Jaguar Land Rover Client Leadership. Full scale ownership and responsibility for implementation of 360 integrated campaigns for all JLR media activities in Russia. Took part in landing global strategic initiatives at local media landscape, supported media placements & activations. Led communication with both JLR and Agency’s HQ offices across topics of strategic, tactical planning and financial reporting.

• Senior Media Planner

  • Aug 2013 - Jan 2014

  Jaguar Land Rover Client Leadership. Was an owner of tactical media planning process for both Jaguar and Land Rover, including assistance and expertise in planning dealership activities and JLR Service and Spare Parts projects. Ownership of annual flowchart, post campaign analysis and reporting, support of group leadership in strategic planning efforts. Led part of the team securing payment discipline and general docflow.

• OOH Exchange Manager

  • Aug 2012 - Aug 2013

  Fueled tactical planning & placement finesse for Ford Motor Co. brands in Agency portfolio (Volvo, Mazda, Jaguar Land Rover). Supported client leadership team with industry software, tactical planning expertise. Led and supported OOH supplier negotiations (annual and campaign based). Provided backup on general OOH related docflow.