Experience

NiCE Ltd

• United States
• Design Services
• 1 - 100 Employee

• Senior Designer

  • Feb 2018 - Present

  • Managed all aspects of the design process, from research and ideation to creative conceptualization and design, up to final artwork • Collaborated across different teams (strategists, 2D and 3D) to generate strategic design solutions for global brands in different regions (APAC, China, Japan, IMEA) • Designed 30+ launched FMCG products in-market to increase buyership and retain existing consumers • Created 3 brand guides to aid marketing teams and vendors, to ensure brand consistency globally • Mentored junior designers to ensure healthy growth and learning path • Clients: Adidas, Pantene, H&S, SKII, Olay Show less



Pourabucha

• Singapore

• Brand Consultant

  • Aug 2020 - Present

  • Worked directly with the client to understand project scope, engaging in face-to-face presentation, advising on business and marketing strategy and establishing a lasting professional relationship for over 2 years •Created the brand identity, deliverables includes logo, color palette, photography styles, brand toolkit, social media toolkit, marketing collaterals, 10+ packaging designs and final artworks • Facilitate analysis of in-market trends and competition for category and consumer Show less



Equus Design Consultants

• Singapore
• Design Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2016 - Dec 2017

  • Designed and produced 2 editorial projects, with 1000+ printed and handed to stakeholders and potential customers • Worked closely with strategy team to brainstorm brand positioning and direction through research, discussions and interviews with stakeholders • Created visual direction, art and assets for various projects, such as branding, retail, packaging and digital • Clients: Google, DBS, MapleTree, Blue Waves Group, The Lalu Nanjing • Designed and produced 2 editorial projects, with 1000+ printed and handed to stakeholders and potential customers • Worked closely with strategy team to brainstorm brand positioning and direction through research, discussions and interviews with stakeholders • Created visual direction, art and assets for various projects, such as branding, retail, packaging and digital • Clients: Google, DBS, MapleTree, Blue Waves Group, The Lalu Nanjing



SCDA

• Singapore
• Architecture and Planning
• 1 - 100 Employee

• Graphic Designer

  • Aug 2015 - May 2016

  • Managed all in-house marketing projects to ensure brand consistency, such as editorial projects, architectural and interior photography, graphic assets, presentation decks and boards • Designed and produced 2 coffee table books to cement the legacy of the firm, printed and delivered to potential clients and investors • Managed all in-house marketing projects to ensure brand consistency, such as editorial projects, architectural and interior photography, graphic assets, presentation decks and boards • Designed and produced 2 coffee table books to cement the legacy of the firm, printed and delivered to potential clients and investors



Lightbox Lighting

• Singapore
• Design Services
• 1 - 100 Employee

• Editorial Designer (freelance)

  • Aug 2014 - Sep 2014

  • Worked directly and collaboratively with the client to design the 10th and 15th year anniversary coffee table book, which saw 500+ books printed per book • Managed the entire project, from client management, design process, scheduling to print production • Worked directly and collaboratively with the client to design the 10th and 15th year anniversary coffee table book, which saw 500+ books printed per book • Managed the entire project, from client management, design process, scheduling to print production