Experience

The NPD Group

• United States
• Market Research
• 700 & Above Employee

• Account Specialist

  • Sep 2011 - Present

  • Enhancing the relationship with the retailer through client relationship building and day-to-day servicing. • Providing quantitative reporting, data analysis, insights and customer support for the client. • Managing and tracking projects from initial request through completion and provide updates on regular basis. • Responding to client requests, utilizing existing databases, new analyses, new services, and industry knowledge. • Assisting in troubleshooting data quality issues using the client's internal systems (Brio) to validate NPD data. • Providing training and support as needed for NPD.com reporting and tools. • Assisting in tracking and delivering measurable business results from the retailer’s use of NPD data. Show less



CIDC

• United States
• Software Development
• 1 - 100 Employee

• Market Research Analyst

  • Aug 2010 - Sep 2011

  • Overseeing and managing international quantitative and qualitative projects for the Everest Poker brands. • Providing strategic recommendations to Stakeholders based on quantitative and qualitative data analysis. • Writing, programming and testing quantitative and qualitative surveys; Pulling data from the survey software database, Running analytical reports and checking data in Excel and SPSS; Running reports from the main customer database and linking survey data to internal data in Excel and SPSS; Creating and designing client deliverables (presentations); Interpreting data to deliver findings to Stakeholders. Presenting findings and recommendations to Stakeholders. • Running and pulling reports from the main customer database for the Customer Life Cycle Team; Tracking internal metrics on various promotions and direct marketing efforts and reporting on them to internal Stakeholders. • Overseeing all Market Research project schedules and deadlines. • Writing creative briefs and working closely with the Creative Team on email development for the Market Research Emails. • Working closely with the translation team to translate survey questions and translate survey verbatims. • Tracking outside vendor data on a monthly basis and pointing out trends or movements in the competitive market to key Stakeholders. • Working closely with the internal team who manages the customer database to create necessary internal reports. • Working closely with external vendors to reduce costs to stay within the Market Research budget; Review and approve vendor bills. Show less



The Harris Poll

• United States
• Market Research
• 200 - 300 Employee

• Project Researcher

  • Jul 2009 - Aug 2010

  • Managing Quantitative and Qualitative projects for Fortune 500 clients across various Healthcare sectors • Oversee $1M+ in projects for the Healthcare division • Assist in providing strategic recommendations to clients based on data analysis • Quantitative daily responsibilities include: Writing and testing client surveys across multiple mediums (phone, internet, paper); Checking raw data and notifying recourses of any errors/issues; Running analytical reports from the main database, Excel and SPSS; Creating and designing client deliverables (presentations); Checking analytical processes ran by Methodologists. Interpreting data to deliver findings to client. Presenting findings and recommendations to client. • Qualitative daily responsibilities include: Writing screeners for recruiters; Writing discussion guide for Moderators; Monitor interviews to ensure quality of interviews; Interpret findings and incorporate them into a report; Discuss results with client. • Assisting in project pricing and RPFs. Approving vendor bills and managing project finances/budgets. Overseeing project schedules and deadlines. • Advise internal team members across broad projects. • Liaison between client and internal resources. Attend client branding meetings. Show less



The Harris Poll

• United States
• Market Research
• 200 - 300 Employee

• Research Associate

  • Oct 2007 - Mar 2009

  -Assist in the implementation and management of projects in the across various sectors for Fortune 500 clients (Automotive, Travel, Healthcare, Communications) -Daily responsibilities include: Writing/testing client surveys across multiple mediums (phone, internet, paper.) Checking raw data from Data Processing department to ensure all proper information is included from survey participants and notifying Data Processing of any errors or issues. Running analytical reports on data from the main database, Excel and SPSS, and interpreting data to deliver findings to client. Creating/designing client presentations/scorecards. Checking analytical processes for Methodologists. Assisting in project pricing between Sales, Accounting and client. Overseeing project schedules and deadlines. Consulting internal team members across broad projects. -Liaison between client and internal resources such as Project Managers, Data Programming, Survey Programming and Methodologists Show less



New York Jets

• Spectator Sports
• 400 - 500 Employee

• Special Events and Game Operations Intern

  • 2006 - 2006

  • Assisted with the implementation of Generation Jets Fest, a month-long promotional event for fans during Jets’ summer training • Supported PR department with preseason game operations, players’ interview transcriptions, autograph sessions and the annual NFL Luncheon • Assisted as needed with preseason game day preparations and activities • Assisted with the implementation of Generation Jets Fest, a month-long promotional event for fans during Jets’ summer training • Supported PR department with preseason game operations, players’ interview transcriptions, autograph sessions and the annual NFL Luncheon • Assisted as needed with preseason game day preparations and activities



Wellsville Chamber of Commerce

• Marketing Intern

  • 2006 - 2006

  • Created and circulated marketing materials for Chamber hosted events including the Ridgewalk & Run races and the Annual Balloon Rally • Assisted with the initiation of the Professional Development Training program • Managed website content • Created and circulated marketing materials for Chamber hosted events including the Ridgewalk & Run races and the Annual Balloon Rally • Assisted with the initiation of the Professional Development Training program • Managed website content



Boardwalk Marketing Group

• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • 2005 - 2005

  •Participated in direct marketing campaign for Microsoft; Gathered consumer satisfaction information by conducting surveys for over one hundred people per day and managed data in Access •Tested new data management methods by giving feedback on new and more effective templates within Access •Rewarded for exemplary performance •Participated in direct marketing campaign for Microsoft; Gathered consumer satisfaction information by conducting surveys for over one hundred people per day and managed data in Access •Tested new data management methods by giving feedback on new and more effective templates within Access •Rewarded for exemplary performance



Realty Executives of Eastern MA

• Executive Assistant

  • 1999 - 2005

  •Assist CEO with daily activities and various research and promotional projects •Research marketplace availability and draft reports to present to prospective clients and design elements incorporated in buyer and seller packages; assemble marketing materials •Assist CEO with daily activities and various research and promotional projects •Research marketplace availability and draft reports to present to prospective clients and design elements incorporated in buyer and seller packages; assemble marketing materials