Experience

Adgebra | Inuxu Digital Media Technologies

• India
• Advertising Services
• 1 - 100 Employee

• Founder and CEO

  • Mar 2013 - Present

  Pune Area, India Adgebra ● India’s Largest Multilingual Native Advertising Platform 30bn+ Monthly Impressions ● 400mn+ Unique Reach ● 2000+ Publishers ● 10+ Regional Languages Awarded 'Startup of the year 2015 - Adtech' - by SiliconIndia. Founded Inuxu Digital Media Technologies in May 2013 with a vision to blend together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized & interactive ads to the digitally evolved user. Inuxu's ad tech platform ‘adgebra’ is a… Show more Adgebra ● India’s Largest Multilingual Native Advertising Platform 30bn+ Monthly Impressions ● 400mn+ Unique Reach ● 2000+ Publishers ● 10+ Regional Languages Awarded 'Startup of the year 2015 - Adtech' - by SiliconIndia. Founded Inuxu Digital Media Technologies in May 2013 with a vision to blend together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized & interactive ads to the digitally evolved user. Inuxu's ad tech platform ‘adgebra’ is a unified, high impact ad units marketplace offering multi-tier targeting across device types. Adgebra has inbuilt audience data management and fraud protection, which promises near 100% ad-viewability with 2X brand engagement & recall. Show less



Adadyn

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Manager - Products

  • Jun 2012 - Feb 2013

  Bengaluru Area, India



Flytxt

• Netherlands
• IT Services and IT Consulting
• 200 - 300 Employee

• Manager - Product Marketing

  • Dec 2010 - Jun 2012

  Trivandrum, India



Tata Consultancy Services

• India
• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • Jan 2009 - Dec 2010



Ammas.com Ltd

• Head Operations - India

  • Jul 2007 - Jan 2009

  About Ammas.com: Worlds most advanced online knowledge trading platform based in New Zealand. Ammas.com Technology motivates web and mobile communities to produce the highest quality answers, as fast as possible, for any given question. Responsibilities: • Setting up of Sales and Operations team in India • Business Alliances/Affiliations and Partnerships for non-linear growth of portal across user base and value addition services • Managing day-to-day operational… Show more About Ammas.com: Worlds most advanced online knowledge trading platform based in New Zealand. Ammas.com Technology motivates web and mobile communities to produce the highest quality answers, as fast as possible, for any given question. Responsibilities: • Setting up of Sales and Operations team in India • Business Alliances/Affiliations and Partnerships for non-linear growth of portal across user base and value addition services • Managing day-to-day operational activities • Portal Monetization through non-obvious methods • Competitive analysis and identify areas for differentiation for enhancement of core offerings • Responsible for P&L of portal • Building User relationship via blog Show less



Dentsu Webchutney

• India
• Advertising Services
• 200 - 300 Employee

• Media Planning Manager

  • Jan 2007 - Jun 2007

  Webchutney provides its clients with multi-platform user interface design and marketing, interactive application development and technical program management, data analysis, customer relationship management and advisory services. Responsibilities: • Creating media strategies and plans as per client requirements • Optimization of media campaigns • Interacting and negotiating with publishers for placing ads • Pre and post-evaluation of the media plans • Identifying and… Show more Webchutney provides its clients with multi-platform user interface design and marketing, interactive application development and technical program management, data analysis, customer relationship management and advisory services. Responsibilities: • Creating media strategies and plans as per client requirements • Optimization of media campaigns • Interacting and negotiating with publishers for placing ads • Pre and post-evaluation of the media plans • Identifying and leveraging new media opportunities • Proactive review of ad campaign materials (IO, creative, tags, pixels, etc) to flag errors and/or discrepancies before campaign is booked and set live • Reviewing competition & analyzing media trends Show less



Ozone Media

• Technology, Information and Internet
• 1 - 100 Employee

• Team Lead - Operations

  • Mar 2006 - Dec 2006

  Bengaluru Area, India Ozone Media is India's leading ad network with a large and growing publisher base. Ozone Media helps publishers optimize the usage of their inventories and works with advertisers to maximize returns on their online advertising & marketing campaigns. Funded by IDG Venture Capital Responsibilities: • Campaign planning and management • Campaign optimization and management • Accountability for month-on-month improvement in eCPM for Publishers and achieve desired objectives for… Show more Ozone Media is India's leading ad network with a large and growing publisher base. Ozone Media helps publishers optimize the usage of their inventories and works with advertisers to maximize returns on their online advertising & marketing campaigns. Funded by IDG Venture Capital Responsibilities: • Campaign planning and management • Campaign optimization and management • Accountability for month-on-month improvement in eCPM for Publishers and achieve desired objectives for advertisers. • Implementing Yield Management techniques • Campaign trafficking systems and technology for video, rich media, standard display, and text based ads • Publisher inventory acquisition at best rates • Develop and implement best practices for reporting to Advertiser, Agencies and Publishers • Develop metrics to measure Campaign growth and campaign Show less



Stratify

• Project Analyst

  • Aug 2005 - Feb 2006

  Stratify has a hosted solution that helps legal firms/attorneys review & process large amounts of unstructured data like email, flat files during a Litigation engagement Responsibilities: • Supporting a team of Process Engineers & troubleshooting problems that may arise during data processing. • Responsible for fixing issues as well as interacting with engineering for Product issues. • Coordinating between Process engineers from US and India.



WDC Solutions Pvt. Ltd

• Business Development Coordinator

  • Jun 2004 - Jul 2005

  WDC Solutions provides data mobility solutions using wireless middleware technologies such as Service Delivery Platform, Wireless-Gateway, smart card, RFID, NFC. Responsibilities: • Analyzing software products features and capabilities. • Regularly collecting market information from all possible sources (Web, print, meetings, and colleagues) and assembles into informative databases and reports for managers to determine responses to competitive challenges. • To support… Show more WDC Solutions provides data mobility solutions using wireless middleware technologies such as Service Delivery Platform, Wireless-Gateway, smart card, RFID, NFC. Responsibilities: • Analyzing software products features and capabilities. • Regularly collecting market information from all possible sources (Web, print, meetings, and colleagues) and assembles into informative databases and reports for managers to determine responses to competitive challenges. • To support Marketing Managers with marketing, pricing, feature analysis, and positioning information. • Support sales force with strategies. • Interactions with Mobile Operators (telcos), Clients, end users, field operations team for support and enhancement Show less