Arianna Ford
Management Assistant at City of Lake Forest, CA- Claim this Profile
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Bio
Credentials
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PR Boot Camp Certificate
Global Results Communications, Inc.Jan, 2018- Nov, 2024
Experience
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City of Lake Forest, CA
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United States
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Government Administration
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1 - 100 Employee
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Management Assistant
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Aug 2022 - Present
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Records Specialist
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May 2021 - Aug 2022
• Supports Community Development with the filing, maintaining, locating, and disposing of records• Manages scanned docs for official City use including permits, plans, and planning projects files• Maintains various record keeping, tracking, and filing systems to ensure accuracy of documents• Conducts quality control inspections to identify mis-scans and illegible documents.• Demonstrates confidentiality in maintaining critical and sensitive information, records, and reports• Assists the City Clerk's office with public records requests and counter support• Performs additional responsibilities with temporary leave of Admin Specialist Show less
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Outshine Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Manager
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Sep 2020 - Aug 2022
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Outshine Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Events & Social Media Manager
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Feb 2020 - Mar 2020
*Position impacted by COVID-19* • Day-to-day management of seven social media accounts • Controlled engagement by responding to all social questions, comments and direct messages daily • Maintained and organized social media content within Dropbox and Canva • Strategized client event activations and collaborations • Coordinated photoshoots for content used in social media, pitches, etc. • Monitored client coverage online, on social media and in print for quarterly reports • Pitched local media on event considerations (ex: new food & cocktail items, holiday specials, etc.) • Represented Outshine PR and clients at media & industry events Show less
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Modern Luxury
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Book and Periodical Publishing
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300 - 400 Employee
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Marketing & Events Coordinator
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May 2019 - Feb 2020
• Planned and executed elements for all events including run-of-show, advertising schedules, social media marketing, client meetings, partner walkthroughs, photography, booking interns and invoicing • Managed communication between publishers, advertisers, account managers, and clients • Researched to identify potential clients, partner opportunities and competition • Managed social media platforms, including Facebook, Twitter & Instagram; handling all required legal & release documents • Coordinated elements for and executed special section photoshoots • Planned and executed promotional campaigns • Monitored corporate communications plan and strategy for uniformity in messaging, including templates, tag lines, and logo usage • Maintained a database of all clients & media contacts • Initiated partner opportunities including caterers, wine/spirit partners, restaurants, photographers, venue partners, etc. to invite to participate in regional events • Supported sales team in marketing research, present/pitch concepts • Communicated brand & client messaging through in-book promotions, online channels and social media efforts Show less
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CurrentPR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Aug 2018 - Nov 2018
• Assisted with influencer marketing campaign, monitored social posts, engagement, etc. • Maintained media lists and databases using spreadsheet softwares Excel and Google Sheets • Proofread media alerts, press releases, letters, etc. for spelling, grammar and punctuation • Implemented a filing system for internal server to organize documents, spreadsheets, etc. • Utilized Meltwater to monitor media coverage found online, in print, and on social • Assisted in a client-sponsored event with Surf City Surf Dog Competition in Huntington Beach • Secured client/event coverage by calling on photographers to capture sponsored content • Recommended improvements in workflow by utilizing new filing systems and alternative communication channels Clients included: Peanuts Worldwide, Rufus & Coco, and Sarah Reinersten Show less
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Resonance
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Public Relations Intern
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Feb 2018 - May 2018
• Wrote visual media analysis presentation for billion-dollar Avenue Bellevue project in Seattle • Pitched/received coverage by San Diego Union-Tribune under "Best Cities for Sun Seekers" • Displayed discretion initiating embargoed "Place Branding" story with Bloomberg Pursuits • Compiled media lists and contacts through computer database software Cision • Arranged a private dinner party for the firm and potential clients in NYC • Developed a communications deck presented to potential clients • Pulled monthly PR & media reports for Resonance and clients Show less
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Public Relations Student Society of America (PRSSA) at California State University, Fullerton
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President of Events
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May 2017 - May 2018
• Oversaw planning for all events (Halloween Mixer, Ethics Month, 50th Golden Gala, etc.)• Secured tours, workshops & boot camps with top PR agencies for our 250 members• Organized first-ever writing workshop and hiring boot camp to expand members portfolios• Organized registration payments, managed guest lists, and issued reimbursements • Managed communication between members and board for all events and opportunities• Broke attendance record for CSUF's 2017 Fall Kick-Off with 200 attendees Show less
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Regional Conference Chair
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Aug 2017 - Apr 2018
California State University, Fullerton was one of eight PRSSA Chapters selected across the nation to host a regional PR and marketing conference. Serving as chair, I managed a team of eight students to host "Next Generation PR", a three-day, sold-out conference of 300+ students and professionals. • Managed logistics, including theme, schedule, budget, travel, catering, room blocks, etc.• Composed contracts with various companies for catering, rentals, sponsorships, and lodging• Acquired monetary and in-kind sponsorship by pitching various local and national companies• Conducted surveys post-event, compiled reports and recorded data for improvement• Generated invoices for monetary sponsorships and verified payments • Broke the organization's record of most attendees for a Regional Conference• Managed internal and external communication between the committee and attendees• Secured six tours across Los Angeles and Orange County for nearly 200 attendees, including Taco Bell, Edelman and Schiefer ChopShop• Curated content and assisted in designs for programs, flyers, brochures, website, social media, and presentations Show less
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PRactical ADvantage Communications
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Irvine, California
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Account Executive
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Sep 2017 - Dec 2017
• Increased brand awareness amongst target demographic for client (IOGEAR) with educational campaign on USB-C • Received client coverage in Huffington Post's "Ultimate Tech Gift Guide for the 2017 Holiday Season" (UMV 22,910,627) • Curated a 63-page report on findings to expand the client's brand awareness • Verified media contacts and press clippings to ensure reports and analytics were accurate • Conducted surveys post-project, compiled reports, and recorded data for improvements • Increased client's "Learn USB-C" page by 67% and their home page traffic by 7% • Increased client's Instagram followership by 49.5% • Monitored assigned budget by client and tracked reimbursements, costs and expenditures • Held on-campus demo event, increasing brand awareness amongst target demographic • Improved time management skills by using Timefox/FunctionFox Show less
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Titan Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Feb 2017 - May 2017
• Held first-ever Beauty Comes in All Sizes Clothing Drive for OC nonprofit Working Wardrobes • Event gathered 880 items and was featured in newspapers OC Register and The Daily Titan • Designed and constructed sprinkle-themed photo booth and Working Wardrobes sign • Gathered signups to participate in annual WW 5k VetNet Walk through outreach • Assisted in design of flier and hashtag for the event (#shirtsfordesserts) • Pitched fashion influencer/food blogger Mindy Nguyen (@ThreadsNBreads) and secured her participation as a judge in a wardrobe competition Show less
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CSUF Mihaylo College of Business and Economics
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Fullerton, CA
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Communications Intern
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Jan 2017 - May 2017
• Planned and organized work activities including Business Plan Competition to increase local awareness of services • Conducted interviews with CEOs of startup companies, CSUF professors, and students • Communicated ideas on improving the Center’s brand perception in the region • Contributed to blog, setting a record of 2,000 impressions two months in a row • Planned and organized work activities including Business Plan Competition to increase local awareness of services • Conducted interviews with CEOs of startup companies, CSUF professors, and students • Communicated ideas on improving the Center’s brand perception in the region • Contributed to blog, setting a record of 2,000 impressions two months in a row
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Powerhouse+Co.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Aug 2016 - Dec 2016
• Tracked online, in print and social media coverage and pulled detailed reports given to clients • Compiled editorial opportunities for several Clients, through researching editorial calendars • Photographed social media content and wrote copy, incorporating key messaging • Curated media alerts, press releases, and pitches for clients • Accounts worked on: Del Taco, Wienerschnitzel, Pieology, Philly's Best and Juice It Up! • Tracked online, in print and social media coverage and pulled detailed reports given to clients • Compiled editorial opportunities for several Clients, through researching editorial calendars • Photographed social media content and wrote copy, incorporating key messaging • Curated media alerts, press releases, and pitches for clients • Accounts worked on: Del Taco, Wienerschnitzel, Pieology, Philly's Best and Juice It Up!
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SHO+CO
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United States
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Advertising Services
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1 - 100 Employee
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VIP Division Intern
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Sep 2015 - Jan 2016
• Assisted Lacoste's FW '15 preview set up and tear down, noting stylist/influencer comments • Greeted stylists and editors for showroom appointments while keeping showroom organized • Produced lookbook of Monique Lhuillier PF '16 to visually assist stylists by using PowerPoint • Assisted showroom manager with sample traffic and shipments and importing new samples • Created face sheets to effectively identify individuals at social gatherings through Word • Reviewed and monitored fashion/lifestyle media outlets and magazines for coverage • Updated and maintained the calendar of industry events by utilizing Excel • Oversaw daily incoming and outgoing of loans and related logs • Designers included: Kate Spade, Rebecca Minkoff, Victoria Beckham & Stuart Weitzman Show less
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Irvine Valley College
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United States
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Higher Education
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500 - 600 Employee
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New Media & Marketing Intern
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Aug 2012 - Jun 2013
• First place in Social Media & Marketing Category at the CCPRO Conference 2013 • Facebook story about Homecoming Court highlighted in the OC Register • Contributed copy and photography to IVC’s Facebook, Pinterest, Tumblr, and Twitter page • Interviewed/surveyed students for projects such as class recommendations for Freshman • Photographed school events such as the Commencement Ceremony • Organized events on campus, including a Facebook Scavenger Hunt • First place in Social Media & Marketing Category at the CCPRO Conference 2013 • Facebook story about Homecoming Court highlighted in the OC Register • Contributed copy and photography to IVC’s Facebook, Pinterest, Tumblr, and Twitter page • Interviewed/surveyed students for projects such as class recommendations for Freshman • Photographed school events such as the Commencement Ceremony • Organized events on campus, including a Facebook Scavenger Hunt
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Education
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California State University-Fullerton
Bachelor's Degree, Cum Laude, Communications (Public Relations) -
Irvine Valley College