Experience

Noland Company

• Wholesale
• 100 - 200 Employee

• Showroom Consultant

  • Sep 2016 - Present



Perceptics

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Mar 2016 - Jul 2016



Miami Corporation

• United States
• Wholesale
• 1 - 100 Employee

• Director of Marketing

  • Jan 2011 - Jan 2015

  • Market intelligence – Constant evaluation of customer's needs to identify opportunity; constant assessment of competition to identify position in the market and comprise strategy to stay in front of competition• Demand generation – develop strategy and manage marketing programs that drive demand for products and demonstrate the results of strategy• Relationship builder with prospects and current customers to ensure loyalty levels and repeat business remain profitable• Vendor and manufacturer liaison – securing the best products within the best possible conditions that yields a competitive position over our competition • Develop product and service positioning and messaging unique from competitors within the same markets• Communicate the value proposition of products to sales team and develop sales tools that support the selling process of products• Product life cycle – plan the launch of new products and manage the cross-functional implementation of the plan. Measure and manage all existing products to determine future of the product line• Support and manage the Marketing Team comprised of a graphic designer, content writers, SEO specialist and web designers• Manage the production and dissemination of all promotional material and communications

• Marketing Manager

  • 2005 - 2011

  • Manage all strategic margins and pricing on all products for entire customer base, including customer loyalty programs.• Team leader of marketing personnel to maximize their potential, excel and exceed performance goals.• Communicate effectively with vendors and manufacturers to negotiate favorable prices for sampling costs, and to generate leads; pull through; and joint promotional initiatives.• Develop all content to support sales initiatives, including for brochures, web sites and press releases.• Manage B2B website content and served as strategic copy writer. • Create brand messaging to differentiate company brand and products from competitors in our specific markets, enabling customers to effectively recognize our brand and increase market share.• Oversee customer loyalty programs, including open houses, contests and project exposures • Head up the company’s participation in trade shows, including managing staff, determining advertising strategy, booth design and construction, and logistics such as travel itinerary and arrangements all to surpass the goal of earning business in new markets, along with building brand recognition.• Form strategic plans to develop all content for sample cards, brochures, catalogs and other marketing collateral in a unique way that differentiates us from all competition. • Responsible for website content data entry.• Develop press releases to increase our SEO and build brand recognition.