Marketing Director

• Sep 2023 - Present

Marketing Manager

• Sep 2022 - Sep 2023

Launched Polk's first marketing department. Developed SOPs for marketing-communications. Strategic Planning, Budget Creation/Management, and Marketing Personnel Supervision.Create and execute marketing and communications plan that supports corporate, construction, service, safety, learning & development, human resources, and talent/recruiting initiatives.Lead, develop, and execute internal communications campaigns for a highly distributed workforce of 700. Activate change management at the enterprise-level including brand/style standards, internal marketing database, internal communications and engagement engine, recruitment marketing, and new templates for construction/service pursuits. Partner with OU leaders on the execution of their goals, including intra-departmental engagement, employee recognition, customer experience, and more.Write company culture assessment that has been integrated Into 3-year and 1-year corporate goals.Hire, train, and mentor Polk's first marketing intern.Innovate third-party AEC platform by providing new features and functionality.Created internal communication channels including first live-stream Company Update (town hall) and Polk Nation News (email). Co-sponsored Polk's first Construction Safety Week celebration (2023) and rollout of safety reference cards, stop work branding, and family communication. Onboarded marketing database platform and reorganize all marketing files, assets, and deliverables.Train and manage Polk's first marketing intern. Manage and partner with third-party social media agency.Integral to the launch of the Virtual Construction Exchange (VCX) committee with TEXO (2023) as well as the planning and execution of the launch happy hour event. Managed the creation of Polk sub brands including Polk Nation STRENGTH, employee milestones coins, and more. Show less

Business Sector Marketing Manager

• Jan 2022 - Sep 2022

Create and execute strategic and tactical marketing/business development plans for Henderson's Business Sector. Serving the practices of mission-critical, mixed-use, hospitality, multifamily, workplace/tenant improvement, warehouse/controlled environment agriculture (CEA), and core & shell. Assist in Texas regional development for all sectors. Change manager and executer during a period of high growth -- sector reorganization, transition to ESOP, new CEO, and the creation of Henderson Companies, the parent company of Henderson Engineers and Henderson Building. Committee/Affinity Group Membership: Give Back Volunteers (Dallas co-lead), Client Experience Tools & Processes, Dallas Fun Bunch Socials, EMPOWER, REAL (REAL Talk subcommittee), Think Tank, emerging practices/regions Additional Responsibilities: Dallas Office Evacuation Coordinator Show less

MBA, IT Management

• Sep 2020 - Oct 2021

• Ranked 1st in cumulative balanced scorecard, Conscious Capitalism, company reliability, sales productivity, and manufacturing productivity (Capstone Project: Marketplace Business Simulation) Coursework Includes: • IT Project Management • Data-Driven Decision Making • IT Strategic Solutions • Marketing • Managing Organizations and Leading People • Ranked 1st in cumulative balanced scorecard, Conscious Capitalism, company reliability, sales productivity, and manufacturing productivity (Capstone Project: Marketplace Business Simulation) Coursework Includes: • IT Project Management • Data-Driven Decision Making • IT Strategic Solutions • Marketing • Managing Organizations and Leading People

Marketing and Sales Manager

• Dec 2018 - Apr 2019

HomesUSA.com is real-estate brokerage offering a unique SaaS platform for new home builders, TREC-approved continuing education/certification in new home sales, and thought leadership from a Guinness World Record holder in real estate. Shortly after joining the company, the Director of Marketing role was expanded from directing marketing to include sales, internal communications, and product/service development (HomesUSA.com SaaS new home construction MLS platform, HomesUSA Alliance agent certification, Guinness World Record Holder thought leadership). I reported directly to the CEO/owner and had a team of direct reports. Show less

Marketing Manager

• Oct 2018 - Dec 2018

Head of Marketing/Communications (Marketing Associate)

• Oct 2017 - Sep 2018

Malin is a regional distributor of the Raymond brand of lift equipment, providing service, electronics, parts, and sales of new and used lift equipment to the nation's largest retail, distribution, and warehousing brands. Malin also offers warehouse engineering and design through its Malin Systems division. As head of marketing, I develop and implement marketing and communication initiatives at Malin, including brand management, internal/HR communications, recruitment marketing, safety communication, training, and sales support in various media. I lead company's key strategy (FY19): promote a sales culture to ensure continued sales growth, reporting dually to the president and human resources vice president. Tools/Technology utilized include: Sharepoint, SiteCore, Oracle CRM, Oracle Eloqua, social media Show less

Digital Content Marketing Specialist

• Mar 2017 - Sep 2017

TDIndustries is an award-winning MEP subcontractor, offering full lifecycle engineering, construction, truck-based service, facilities management, building automation/controls, fire/life safety, and energy management solutions. The firm has provided services for professional sports arenas, hospitals, data centers, corporate campuses, airports, and educational/research facilities. I was TD's first Digital Content Marketing Specialist, a role that grew from managing external communications in the firm's first marketing department. Working closely with sales teams and subject matter experts, I helped to create TD's external website, recruitment marketing program, collateral pieces (40+ brochures and templates), and brand. From training sales Partners at the internal sales summit to presenting to the Dallas Regional Chamber's Future Focus high school group, I represented TDIndustries not only in digital channels, but also as an in-person ambassador. At this time, I was highly involved in TD's Executive Diversity Council and the TEXO Women's Forum, Steering Committee. Show less

External Communications Specialist

• Sep 2014 - Mar 2017

TD's first External Communications Specialist, hired during the first Marketing department's formation:- Supported internal communications and marketing proposal team (AEC pursuits) as necessary- Managed all external and customer-facing email campaigns in accordance with CAN SPAM laws Write and assemble award submittals. Winning awards: 2014 LUNA award:Terri Covert; 2014 AGC/Willis 1st place Construction Safety Excellence Award (CSEA); 2014 ABC National EIC Pyramid - Parkland CUP; 2015 AGC/Willis 2nd place CSEA; 2015 TEXO Distinguished Building Awards for Sundance Square Plaza and UT Southwestern Clements University Hospital; 2015 Dallas Business Journal Who’s Who in Energy: Ken Scheepers; 2015 ABC Central Texas Eagle - UT Tower (UT FY 11); 2016 ASA North Texas Subcontractors Award; 2016 ABC South Texas Eagle - One Frost - Developed and executed areas of company rebranding including: corporate tagline including trademark protection, tradeshow booth graphics and retractable banners, website, and collateral brochures - Assisted with enterprise vendor management including selection, budgeting, and strategy of external PR agency, FedEx Office, web design agency- Managed external communications of Fortune “100 Best Companies to Work For” and Great Place to Work campaigns - Develop corporate style and branding guide - Laid out, wrote, and edited TDSpirt company magazine (8500 print subscribers) for Fall/Winter 2014, Fall/Winter 2015, Special 70th anniversary edition 2016 - Co-managed corporate tagline revamp- Contributed to developing tradeshow protocols and assist with individual show execution, eg., follow-up emails, promos, PowerPoint presentations, etc. Show less

Owner/Entrepreneur

• Aug 2012 - Sep 2014

Founded and operated an ecommerce store and performed all digital marketing, influencer management, accounting, inventory sourcing, shipping, customer service, and basic website coding functions. Founded and operated an ecommerce store and performed all digital marketing, influencer management, accounting, inventory sourcing, shipping, customer service, and basic website coding functions.

Founder/Blogger/Editor

• Dec 2010 - Mar 2013

Conducted joint marketing and promotional campaigns with public relations firms and brands to advertise or review new products, services, or events on a personal blog with social media channels. Conducted joint marketing and promotional campaigns with public relations firms and brands to advertise or review new products, services, or events on a personal blog with social media channels.

Marketing Intern

• Apr 2010 - Dec 2010

- Planned and implemented textbook sales and buyback events: $50,000 increase in buybacks from Fall 2009 to Spring 2010 semesters - Marketing campaign promotion: 1st birthday sale event (Aug. 2010) - Distributed and designed marketing materials - Designed featured ad inserts in The Shorthorn (official UTA newspaper) - Planned and implemented textbook sales and buyback events: $50,000 increase in buybacks from Fall 2009 to Spring 2010 semesters - Marketing campaign promotion: 1st birthday sale event (Aug. 2010) - Distributed and designed marketing materials - Designed featured ad inserts in The Shorthorn (official UTA newspaper)

Intern - Office of Technology Management

• May 2010 - Nov 2010

- Wrote and prepared technology award application - Finalist for Tech Titans 2010 - Created marketing one-pagers for newly-patented technology - Analyzed emerging technology to prepare patent-ability and marketability assessment with the intention of securing business licensing or outside funding - Wrote and prepared technology award application - Finalist for Tech Titans 2010 - Created marketing one-pagers for newly-patented technology - Analyzed emerging technology to prepare patent-ability and marketability assessment with the intention of securing business licensing or outside funding

Lead Peer Counselor

• May 2007 - May 2008

- Taught a college credit course to freshmen students- Recruited new students on UTA Preview Days and assisted on student expos targeting high school students- Created dynamic course curriculum with faculty mentor for freshmen students

Peer Counselor

• Dec 2005 - May 2008

Civil Engineering Intern

• May 2007 - Aug 2007

- Conducted research on Texas water reuse programs - Attended continuing education courses and seminars on water reuse and treatment - Cataloged and organized engineering literature and vendor information library - Conducted research on Texas water reuse programs - Attended continuing education courses and seminars on water reuse and treatment - Cataloged and organized engineering literature and vendor information library