Jennifer Anderson

Senior Account Executive at RCG Advertising and Media
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Sep 2019 - Present

    • Account Executive
      • Oct 2017 - Present

    • Account Coordinator
      • Oct 2015 - Present

    • United States
    • Photography
    • 700 & Above Employee
    • Traffic Coordinator
      • Apr 2014 - Sep 2015

      Coordinated schedules & managed timelines for 120+ weekly projects for in-house agency Managed creative development for print, digital & online projects supporting three core business lines: - Underclass - $800 million - Prestige - $200 million - Yearbook - $60-80 million Launched new online project management & proofing system - Resulted in 40% reduction in traffic process & streamed lined the proofing process Partnered with multiple internal teams & print vendors to deliver cost efficient, high quality materials in a timely manner Organized multiple photo shoots for marketing materials - Managed photographer & model schedules, bookings with model agencies & selected wardrobe

    • United States
    • Photography
    • 700 & Above Employee
    • E-Business Associate
      • Sep 2012 - Mar 2014

      Project managed a redesign of e-commerce sites to support multiple business lines for mobile optimizationDeveloped email campaign segmentation & lists using digital marketing software, ExactTarget Coordinated & managed promotional email campaigns for multiple business lines to drive online sales and increase participation Project owner of content management system for $200 million business line

    • Marketing and Communications Intern
      • Jun 2012 - Aug 2012

      Supported multiple business lines with creative development of campaign materials, brochures, web content & advertisements Project managed annual sales meeting of $1.2 billion national photography company Executed an analysis & review of new email marketing strategy - Presented results to COO, Vice Presidents & Marketing Directors

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Financial Aid Student Assistant
      • May 2011 - Jun 2012

      Worked closely with the Financial Aid Director and Assistant Directors. Assisted with student files, student FAFSAs, W4 and I9 forms and financial aid packages for students. Informed students and parents about basic financial aid information.

    • Library Student Assistant
      • Sep 2008 - May 2011

      Worked in the Publications Department. Ensured all publications were up to date, learned the Dewey Decimal System and assisted patrons with library needs.

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Business Intern
      • Jan 2012 - Jan 2012

      Worked in the winery, office and tasting room to gain an understanding of how to manage a small business and learned about customer relations. Worked closely with the director of guest services to create documents for the newsletter and social media sites. Worked in the winery, office and tasting room to gain an understanding of how to manage a small business and learned about customer relations. Worked closely with the director of guest services to create documents for the newsletter and social media sites.

  • Sioux Falls Roller Dollz
    • Sioux Falls, South Dakota Area
    • Integrated Marketing Communications Plan
      • Sep 2011 - Dec 2011

      Created a promotional plan for the upcoming season. Worked closely with two women from the Roller Dollz team and collaborated with three other classmates throughout the semester. Created a promotional plan for the upcoming season. Worked closely with two women from the Roller Dollz team and collaborated with three other classmates throughout the semester.

    • Marketing Intern
      • Oct 2010 - Dec 2010

      Assisted in designing and creating an activities fair board as part of a marketing campaign. Planned an event to fundraise and raise awareness in order to further RMHC's mission to provide a home-away-from-home for families with children receiving critical medical care at area hospitals. Assisted in designing and creating an activities fair board as part of a marketing campaign. Planned an event to fundraise and raise awareness in order to further RMHC's mission to provide a home-away-from-home for families with children receiving critical medical care at area hospitals.

Education

  • Augustana College (SD)
    Business Administration, Marketing and Management
    2008 - 2012
  • Hurley High School
    2004 - 2008

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