Experience

Big Rhino Agency

• United States
• Marketing and Advertising
• 1 - 100 Employee

• VP/Managing Director

  • Jan 2017 - Present



Arrowhead Advertising

• Advertising Services
• 1 - 100 Employee

• VP/Managing Director

  • 2012 - 2016

  • Manage Hyundai Dealer Advertising Association (HDAA) business and select individual dealer tier 3 advertising in California and throughout the Western U.S. • Lead strategy and creative development, media, marketing, digital and social media planning and execution for HDAAs and individual dealership clients representing multiple manufacturers • Manage Hyundai Dealer Advertising Association (HDAA) business and select individual dealer tier 3 advertising in California and throughout the Western U.S. • Lead strategy and creative development, media, marketing, digital and social media planning and execution for HDAAs and individual dealership clients representing multiple manufacturers



Agency 720

• United States
• Advertising Services
• 100 - 200 Employee

• SVP / Regional Director - West

  • 2011 - 2012

  • Played key role in start-up of newly formed Chevrolet dedicated retail advertising agency including staff recruitment, complete office build out and establishment of agency processes and practices • Directed West Region account management team responsible for all advertising, digital marketing, media & promotions for 23 Chevy Local Marketing Associations (LMAs). Reported directly to CEO. • Worked closely with the Chevy Western Region marketing team to coordinate and leverage local marketing efforts between the factory and dealers – a major Chevrolet initiative Show less



Campbell Ewald

• Advertising Services
• 400 - 500 Employee

• SVP, Group Management Supervisor

  • 2003 - 2011

  • Managed account team responsible for all West Coast Chevy LMA business (general market and Hispanic)• Core responsibilities included development of annual integrated marketing communications plans, digital and social media strategies, grass roots promotional planning and execution, all-dealer meeting and training events, creative direction, development & production, budget management• Helped create a new retail automotive division, Velocity Marketing, and successfully protected highest percentage of LMA, following GM decision to allow LMAs to select their own agency• Increased “top-box” LMA satisfaction scores from 43 to 88 in annual GM survey of participating dealers. Additionally, ranked #1 agency team in the country by the dealers four years in a row. Show less

• SVP, Management Supervisor

  • 2000 - 2003

  • Chosen by General Motors to consult and assist in development, pilot and rollout of new dealer marketing group program which led to new business as AOR for GM LMG Management Group• One of four-person management team responsible for forming new Campbell-Ewald retail automotive division, CE Retail, to service Chevrolet regional and retail advertising accounts• Start-up included development of organizational structure, hiring of 85-person account staff, client and agency training workshops, authorship of new retail processes and systems• Supervised Detroit account management group responsible for all Chevrolet regional and retail media, and served as central office liaison to 13 field offices servicing 142 local marketing groups Show less

• VP, Senior Account Supervisor

  • 1998 - 2000

  • Developed and managed retail planning calendar, communication strategies, creative development and production for all Chevrolet regional and retail event advertising• Leader of “one-voice” integrated marketing communication solutions between national, retail and local market advertising groups. Awarded GM Alpha Award for Top Integrated Retail Plan.

• VP, Account Supervisor

  • 1994 - 1998

  • Managed regional and local dealer marketing group business in North Central and West Region offices• Identified opportunities through local market analyses and provided key insights leading to sound creative and strategic media direction• Established excellent working relationships with Chevrolet wholesale and dealer group clients

• Account Supervisor

  • 1992 - 1994

  • Assisted in management of all national marketing efforts for Chevy Cavalier and Malibu brands• Developed launch strategies and creative direction for all-new Geo Prizm

• Account Coordinator / Assistant AE / AE

  • 1989 - 1992

  • Served as central office support for Campbell-Ewald’s Southeast and Western Region offices• Managed creative development and production for all Chevrolet field requests