Experience

Playson

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Senior Account Manager ( Squad Lead)

  • Feb 2019 - Present



Spadegaming

• United Kingdom
• Software Development
• 1 - 100 Employee

• Sales and Account Manager

  • Apr 2018 - Jan 2019



Playson

• Malta
• Gambling Facilities and Casinos
• 1 - 100 Employee

• • Jan 2018 - Apr 2018

• • Apr 2016 - Jan 2018

  Customer relationships:• Maintaining excellent relationships with clients, managing the clients facing aspects of the software delivery;• Holding regular meetings – for general marketing purposes as well as higher-level strategic meetings to ensure that clients are aware of new features, products, bonus tools;• Through attending industry trade shows and meeting clients, maintain ongoing knowledge about players’ type, play habit, competitors, legal statuses of different iGaming markets;• Work with the CRM systems to ensure the efficient organization and management of the customers and the business projects;• Planning new game releases together with the product team from initial stage to launch and keeping track of data to ensure maximum return of income;• Responsible for all aspects of marketing including branding, communication, event strategy and implementation, product release, partner programs, marketing budget managing; Show less

• • Oct 2014 - Mar 2016

  Operations:• Liaise with the product team regarding the product direction and roadmap;• Work with project managers and integration teams to ensure smooth process of new features' release;• Planning new game releases together with the product team from initial stage to launch and keeping track of data to ensure maximum return of income;• Liaise with the outsourced Compliance Manager to manage the process of obtaining gaming license;Marketing and Communications:• Managing Company’s participation in Industry exhibitions such as ICE and G2E Asia;• Manage newsletters to the clients;• Work with the affiliates to promote new games;• Re-launching and maintaining the Company’s website with the latest UX trends; working with the team of Content Manager and Designer for a regular update of the website via CMS;• Responsible for all aspects of marketing including branding, communication, event strategy and implementation, product release, partner programs, marketing budget managing;• Developing and managing effective PR strategy via collaboration with the media; • Company’s Social media presence management: LinkedIn, Twitter;• Coordinating team of designers and content managers to prepare print marketing materials as well as game promo videos and digital sales presentations;• Nurturing the relationship with affiliate companies to promote the new product. Show less



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• • Jul 2010 - Aug 2013

  • Developed and managed new product launches and product rejuvenations from launch plan to execution on all stages: R&D, shipments, distribution, teaser campaign, ATL and BTL marketing –successfully launched two new products and rejuvenated one product;• Built plans and executed projects of the Brand’s presence during international music festivals and art exhibitions by coordinating BTL and creative agencies - delivered excellent execution of Brand presence on 3 Godskitchen, Sensation White, Pirate Station music festivals and more than 30 low scale brand owned events with sales KPIs achievement;• Managed and controlled the Annual Brand budget of $5 MM;• Shaped and implemented marketing programmes, generated KPIs over performance of 15-20%; developed motivation programmes for promoters and training programmes for more than 20 promoter supervisors;• Coordinated a team responsible for Brand’s web-site development, update and CRM (management of loyal customers’ database and e-mail marketing);• Participated at a senior level during Annual Sales Plan preparation.New product launches and product rejuvenations from launch plan to Show less

• • Feb 2009 - Jul 2010

  Management, planning and control of marketing budget;Participation in Annual Sales Plan preparation;Marketing team buildings preparation;Market and brands analysis preparation using AS Nielsen and Tracker analytic tools;Documents flow management using SAP system

• • Feb 2008 - Feb 2009

  Promotions execution together with product manager; Brand's presence coordination on fashion shows (stand, leaflets, merchandise materials preparation); Maintenance of brand's web-site; ATL brand advertising: ad in print and OOH; Documents flow coordination