Derek Whitney
Search Engine Optimization Manager at JR Cigar- Claim this Profile
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Bio
Jason Tezgerevski
I worked closely with Derek for just under two years at Hudson Horizons. During our time as colleagues, I noticed his constant eagerness to provide clients with positive results. He is always up to speed on Google updates, SEM trends and best SEO practices. Derek was quick to act upon new algorithm changes and ensure accounts remained in good standing. I would highly recommended Derek for his persistence and desire to succeed.
Christopher Keenan
I managed Derek at Hudson Horizons, where he was an SEO and PPC Specialist. Derek's primary responsibilities were, initially, to assist me with client SEO efforts (particularly link building) and some basic Adwords account maintenance. Over the year and a half that I managed Derek I saw him grown into a competent and talented Search Marketer. Derek has a strong work ethic, is self motivating and self starting, and an eagerness to constantly learn and grow. When Derek started I was teaching him. After a year, Derek was showing and teaching me things he had learned, tested, and proved effective for our clients. I can't recommend Derek highly enough.
Jason Tezgerevski
I worked closely with Derek for just under two years at Hudson Horizons. During our time as colleagues, I noticed his constant eagerness to provide clients with positive results. He is always up to speed on Google updates, SEM trends and best SEO practices. Derek was quick to act upon new algorithm changes and ensure accounts remained in good standing. I would highly recommended Derek for his persistence and desire to succeed.
Christopher Keenan
I managed Derek at Hudson Horizons, where he was an SEO and PPC Specialist. Derek's primary responsibilities were, initially, to assist me with client SEO efforts (particularly link building) and some basic Adwords account maintenance. Over the year and a half that I managed Derek I saw him grown into a competent and talented Search Marketer. Derek has a strong work ethic, is self motivating and self starting, and an eagerness to constantly learn and grow. When Derek started I was teaching him. After a year, Derek was showing and teaching me things he had learned, tested, and proved effective for our clients. I can't recommend Derek highly enough.
Jason Tezgerevski
I worked closely with Derek for just under two years at Hudson Horizons. During our time as colleagues, I noticed his constant eagerness to provide clients with positive results. He is always up to speed on Google updates, SEM trends and best SEO practices. Derek was quick to act upon new algorithm changes and ensure accounts remained in good standing. I would highly recommended Derek for his persistence and desire to succeed.
Christopher Keenan
I managed Derek at Hudson Horizons, where he was an SEO and PPC Specialist. Derek's primary responsibilities were, initially, to assist me with client SEO efforts (particularly link building) and some basic Adwords account maintenance. Over the year and a half that I managed Derek I saw him grown into a competent and talented Search Marketer. Derek has a strong work ethic, is self motivating and self starting, and an eagerness to constantly learn and grow. When Derek started I was teaching him. After a year, Derek was showing and teaching me things he had learned, tested, and proved effective for our clients. I can't recommend Derek highly enough.
Jason Tezgerevski
I worked closely with Derek for just under two years at Hudson Horizons. During our time as colleagues, I noticed his constant eagerness to provide clients with positive results. He is always up to speed on Google updates, SEM trends and best SEO practices. Derek was quick to act upon new algorithm changes and ensure accounts remained in good standing. I would highly recommended Derek for his persistence and desire to succeed.
Christopher Keenan
I managed Derek at Hudson Horizons, where he was an SEO and PPC Specialist. Derek's primary responsibilities were, initially, to assist me with client SEO efforts (particularly link building) and some basic Adwords account maintenance. Over the year and a half that I managed Derek I saw him grown into a competent and talented Search Marketer. Derek has a strong work ethic, is self motivating and self starting, and an eagerness to constantly learn and grow. When Derek started I was teaching him. After a year, Derek was showing and teaching me things he had learned, tested, and proved effective for our clients. I can't recommend Derek highly enough.
Experience
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JR Cigar
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United States
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Tobacco Manufacturing
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1 - 100 Employee
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Search Engine Optimization Manager
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Dec 2019 - Present
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Conductor
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United States
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Technology, Information and Internet
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200 - 300 Employee
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SEO Manager
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Jun 2019 - Dec 2019
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Managed Service Strategist
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Mar 2017 - Jun 2019
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Toys"R"Us
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United States
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Retail
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700 & Above Employee
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SEO Specialist
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Jun 2016 - Feb 2017
- Drive store locator project to help improve organic traffic through local search - Manage multiple vendor relationships - Perform keyword research and create meta data to help increase relevant search engine traffic - Provide technical recommendations to various teams to improve search engine visibility and traffic - Collaborate with Paid Search team to create strategy to improve SEO/PPC synergy - Provide assistance on website migration - Stay current on search engine… Show more - Drive store locator project to help improve organic traffic through local search - Manage multiple vendor relationships - Perform keyword research and create meta data to help increase relevant search engine traffic - Provide technical recommendations to various teams to improve search engine visibility and traffic - Collaborate with Paid Search team to create strategy to improve SEO/PPC synergy - Provide assistance on website migration - Stay current on search engine updates and trends Show less - Drive store locator project to help improve organic traffic through local search - Manage multiple vendor relationships - Perform keyword research and create meta data to help increase relevant search engine traffic - Provide technical recommendations to various teams to improve search engine visibility and traffic - Collaborate with Paid Search team to create strategy to improve SEO/PPC synergy - Provide assistance on website migration - Stay current on search engine… Show more - Drive store locator project to help improve organic traffic through local search - Manage multiple vendor relationships - Perform keyword research and create meta data to help increase relevant search engine traffic - Provide technical recommendations to various teams to improve search engine visibility and traffic - Collaborate with Paid Search team to create strategy to improve SEO/PPC synergy - Provide assistance on website migration - Stay current on search engine updates and trends Show less
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PMX Agency
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United States
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Advertising Services
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1 - 100 Employee
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SEO Analyst
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Oct 2014 - Jun 2016
PM Digital is an online marketing agency that services e-commerce and enterprise level companies. We specialize in search engine optimization, content marketing, social media, paid search, and more. - Perform keyword research to help increase clients search engine visibility - Create unique and engaging title tags, meta descriptions, and H1s - Perform technical analysis to determine structural strengths and weaknesses on client’s websites - Execute competitive analysis to… Show more PM Digital is an online marketing agency that services e-commerce and enterprise level companies. We specialize in search engine optimization, content marketing, social media, paid search, and more. - Perform keyword research to help increase clients search engine visibility - Create unique and engaging title tags, meta descriptions, and H1s - Perform technical analysis to determine structural strengths and weaknesses on client’s websites - Execute competitive analysis to identify their content and technical SEO strategy - Created SOPs and provided technical recommendations to help improve website efficiency - Construct and analyze client’s monthly reports Show less PM Digital is an online marketing agency that services e-commerce and enterprise level companies. We specialize in search engine optimization, content marketing, social media, paid search, and more. - Perform keyword research to help increase clients search engine visibility - Create unique and engaging title tags, meta descriptions, and H1s - Perform technical analysis to determine structural strengths and weaknesses on client’s websites - Execute competitive analysis to… Show more PM Digital is an online marketing agency that services e-commerce and enterprise level companies. We specialize in search engine optimization, content marketing, social media, paid search, and more. - Perform keyword research to help increase clients search engine visibility - Create unique and engaging title tags, meta descriptions, and H1s - Perform technical analysis to determine structural strengths and weaknesses on client’s websites - Execute competitive analysis to identify their content and technical SEO strategy - Created SOPs and provided technical recommendations to help improve website efficiency - Construct and analyze client’s monthly reports Show less
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Acronym
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United States
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Advertising Services
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100 - 200 Employee
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PPC Analyst
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May 2014 - Oct 2014
- Update & Monitor Large Scale Ad Spend That Ranges From $10-$70,000/Month - Monitor Multiple Campaigns In Google and Bing - Conduct Keyword Research to Increase Search Engine Volume - Develop Text Ad Copy to Help Improve Click Through Rate - Construct and Report Out on Weekly Reports - Improve Clients Search Engine Visibility By Utilizing Search Query Reports - Update & Monitor Large Scale Ad Spend That Ranges From $10-$70,000/Month - Monitor Multiple Campaigns In Google and Bing - Conduct Keyword Research to Increase Search Engine Volume - Develop Text Ad Copy to Help Improve Click Through Rate - Construct and Report Out on Weekly Reports - Improve Clients Search Engine Visibility By Utilizing Search Query Reports
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Hudson Integrated
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United States
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Technology, Information and Internet
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1 - 100 Employee
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SEO/PPC Specialist
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Sep 2012 - May 2014
Hudson Horizons is an integrated web agency located in Northern New Jersey. Our areas of expertise include: website design/development, search engine optimization, social media marketing and more. One of my core responsibilities as an SEO/PPC Specialist is to effectively increase client awareness through search engine visibility. Below are a few additional tasks that I handle as an SEO Specialist: - Develop Relationships with Bloggers and Webmasters for Link Building Purposes -… Show more Hudson Horizons is an integrated web agency located in Northern New Jersey. Our areas of expertise include: website design/development, search engine optimization, social media marketing and more. One of my core responsibilities as an SEO/PPC Specialist is to effectively increase client awareness through search engine visibility. Below are a few additional tasks that I handle as an SEO Specialist: - Develop Relationships with Bloggers and Webmasters for Link Building Purposes - Keyword Research - Prepare and Present Analytic Reports to Clients - Utilize Google+ for SEO and Google Authorship Purposes - Manage and Monitor Ad Words Accounts - Blog Writing - Design Landing Pages for Clients to Help Increase Conversions and Traffic - Perform Competitive Back Link Analysis - Implement Onsite Content Building for Client's Websites - Design Banners Ads for Remarketing Campaigns - Stay Up to Date with Current Search Engine Marketing Trends and Algorithmic Updates Show less Hudson Horizons is an integrated web agency located in Northern New Jersey. Our areas of expertise include: website design/development, search engine optimization, social media marketing and more. One of my core responsibilities as an SEO/PPC Specialist is to effectively increase client awareness through search engine visibility. Below are a few additional tasks that I handle as an SEO Specialist: - Develop Relationships with Bloggers and Webmasters for Link Building Purposes -… Show more Hudson Horizons is an integrated web agency located in Northern New Jersey. Our areas of expertise include: website design/development, search engine optimization, social media marketing and more. One of my core responsibilities as an SEO/PPC Specialist is to effectively increase client awareness through search engine visibility. Below are a few additional tasks that I handle as an SEO Specialist: - Develop Relationships with Bloggers and Webmasters for Link Building Purposes - Keyword Research - Prepare and Present Analytic Reports to Clients - Utilize Google+ for SEO and Google Authorship Purposes - Manage and Monitor Ad Words Accounts - Blog Writing - Design Landing Pages for Clients to Help Increase Conversions and Traffic - Perform Competitive Back Link Analysis - Implement Onsite Content Building for Client's Websites - Design Banners Ads for Remarketing Campaigns - Stay Up to Date with Current Search Engine Marketing Trends and Algorithmic Updates Show less
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Consorte Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Research Analyst Intern
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Sep 2011 - Dec 2011
- Online marketing company that concentrates on SEO, Affiliate Marketing, PPC, Reputation Management, and Social Media. - Performed multiple keyword research assignments using Google Analytics, Google Keyword tool, and SEM rush - Social Media for Consorte Marketing - On Commission Junction, approved and declined affiliate sites for different companies - Worked with blogs on WordPress for SEO purposes - Created reports for different clients- Reputation management (research) and… Show more - Online marketing company that concentrates on SEO, Affiliate Marketing, PPC, Reputation Management, and Social Media. - Performed multiple keyword research assignments using Google Analytics, Google Keyword tool, and SEM rush - Social Media for Consorte Marketing - On Commission Junction, approved and declined affiliate sites for different companies - Worked with blogs on WordPress for SEO purposes - Created reports for different clients- Reputation management (research) and client outreach Show less - Online marketing company that concentrates on SEO, Affiliate Marketing, PPC, Reputation Management, and Social Media. - Performed multiple keyword research assignments using Google Analytics, Google Keyword tool, and SEM rush - Social Media for Consorte Marketing - On Commission Junction, approved and declined affiliate sites for different companies - Worked with blogs on WordPress for SEO purposes - Created reports for different clients- Reputation management (research) and… Show more - Online marketing company that concentrates on SEO, Affiliate Marketing, PPC, Reputation Management, and Social Media. - Performed multiple keyword research assignments using Google Analytics, Google Keyword tool, and SEM rush - Social Media for Consorte Marketing - On Commission Junction, approved and declined affiliate sites for different companies - Worked with blogs on WordPress for SEO purposes - Created reports for different clients- Reputation management (research) and client outreach Show less
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Education
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2009 - 2012
William Paterson University of New Jersey
B.S., Marketing -
2004 - 2008
Emerson Jr. Sr. High School
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