Senior Executive - Marketing

• Jan 2023 - Present

Marketing SPOC - Bellona Hospitality

• Aug 2022 - Present

Individually leading Top Line & Bottom Line Marketing for the following 12 restaurant brands (21 Operational Outlets) owned and managed by hospitality vertical of The Phoenix Mills Limited:★Ishaara (Mumbai 2, Pune, Bangalore, Ahmedabad)★Eight (Mumbai)★ Dobaraa (Mumbai)★ Poult (Mumbai & Ahmedabad)★ Legume (Mumbai)★ CHA (Mumbai & Ahmedabad)★ Barbar (Mumbai)★ Caffe Allora (Mumbai, Pune, Bangalore & Ahmedabad)★ CHA CHA CHA (Pune & Bangalore)★ Julius (Mumbai)★ Fyole (Mumbai)★ Razzle Dazzle (Opening Soon) Show less

Management Trainee - Digital Marketing

• May 2022 - Sep 2022

Worked on:★ Digital Marketing★ Environmental Graphic Design (EGD)★ Phoenix Nhance App★ Revenue Maximization - SOH & OOH Branding ★ Customer Relationship Management (CRM)

Management Trainee - Direct Marketing

• Nov 2021 - Apr 2022

Worked primarily on Direct Marketing for Phoenix MarketCity, Mumbai.★Retailer Relations - Coordinating and Managing business development of over 300+ brands which include Nykaa, Tanishq, Mango, Aldo, Guess, Jack & Jones, Vero Moda, Forever 21, Etc. Being a POC for brands to reach out to us for any Marketing Campaign & Support Needed. Includes F&B Category too.★Phoenix Entertainment Gift Card - Got an hands on this initiative focusing to engage and target FEC brands - Timezone, Snow world, Ameoba Sports Bar, Happy Planet and Flight 4 Fantasy with best deal for customers to engage and drive more footfalls and sales by most effective pricing. ★Phoenix Corporate Connect Program - Onboarding multiple corporates to join in the platform in exchange of exclusive offers and Engagement Program. Drived an Phoenix Corporate Bowling League event where 8+ Corporates Participated and Engaged in a fun thrill inter - corp Competition. ★Phoenix Nhance App - Led ₹1cr + bill scans through various campaigns during the period, gaining more Engagement and App Installations. Managed App Banners, Mall feeds, Pop Ups and Notifications. Show less

Social Media Manager (Intern)

• May 2021 - Oct 2021

Worked in this Blockchain - Cryto Company on Search Engine Marketing (SEM), Search Engine Optimization (SEO), Complete rework on website redevelopment and Social Media handling. Primarily focused on Twitter. Increased brands following and performance from 7,000 to 19,000. Turned website from Static to dynamic with loads of functionality using Plug-ins. Witnessed the launch of Defi Token. Lead a team of 5 members. Worked in this Blockchain - Cryto Company on Search Engine Marketing (SEM), Search Engine Optimization (SEO), Complete rework on website redevelopment and Social Media handling. Primarily focused on Twitter. Increased brands following and performance from 7,000 to 19,000. Turned website from Static to dynamic with loads of functionality using Plug-ins. Witnessed the launch of Defi Token. Lead a team of 5 members.

Management Team Member

• Jun 2018 - May 2021

Worked on Objective of inculcating leadership skills among its members organizing Workshops, guest lectures and events, allowing each and every member to take responsibility for all the activities related to the event, thereby allowing over all personality development of the members associated with it. Worked on Objective of inculcating leadership skills among its members organizing Workshops, guest lectures and events, allowing each and every member to take responsibility for all the activities related to the event, thereby allowing over all personality development of the members associated with it.