Experience

Money Pages

• United States
• Advertising Services
• 1 - 100 Employee

• Owner | President

  • 2018 - Present

  Money Pages® is an established advertising brand and has been in business for over 20 years offering a compelling marketing model featuring print, digital, and mobile platforms. We provide an opportunity to build a client base of new and repeat customers for a variety of business types and company sizes, including yours! More than 80% of advertising mail is read when it is received, and now with our digital and mobile capabilities, we provide even more ways for your business to reach your targeted consumers! Our goal is to provide your business with the best service, highest quality, and the most cost-efficient venue for your investment while simultaneously saving our readers money every day! Show less



Eby-Brown Company, LLC

• United States
• Wholesale
• 700 & Above Employee

• Vice President of Sales

  • 2018 - 2019

  ✔Drive revenue growth and sales targets, as well as create sales plans and objectives for the South East Region sales team ✔Manage and lead the sales team and coordinate ongoing training to ensure high performance and achievement of sales goals ✔Provide strategic oversight of the sales operation ✔Drive revenue growth and sales targets, as well as create sales plans and objectives for the South East Region sales team ✔Manage and lead the sales team and coordinate ongoing training to ensure high performance and achievement of sales goals ✔Provide strategic oversight of the sales operation



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• National Director of Sales and Distribution, Foodservice

  • 2017 - 2018

  I was promoted to lead strategy and sales for Coca-Cola’s juice portfolio within the foodservice division. In this role, I worked cross-functionally within a matrixed environment to support execution across Field, National, and Distributor selling teams. I also facilitated brand planning by partnering with marketing and brand teams to align brand positioning, strategic channel focus, and tactical elements.Select Highlights:✔ Led strategic planning of annual operating plan initiatives that resulted in +36.7% revenue growth and achievement of full-year profit goal for the division.✔ Oversaw a team that developed then communicated quarterly field selling priorities/materials to over 10,000 distributor sales representatives selling all lines of food and beverages.✔ Drove a +17% increase in brand penetration by partnering with brand and marketing teams to align on strategic channel focus, tactical elements, growth targets, and scorecards. Show less

• Senior National Sales Executive, Foodservice

  • 2011 - 2017

  I earned an opportunity to direct the entire US Foods sales team for The Coca-Cola Company. While here, I drove marked improvements in organizational health, customer service and net revenue growth.Select Highlights:✔ Delivered revenue growth of 10.2% on a multimillion revenue business by optimizing the portfolio mix to achieve net price appreciation, and by improving in-market execution.✔ Earned "Celebrating You" recognition for Collaboration and Acting Like an Owner by working weekly with the team and implementing processes to drive efficiency while eliminating waste.✔ Delivered notable selling and delivery cost reductions. Show less

• Senior Category Planning Manager

  • 2008 - 2011

  Led the development and execution of the warehouse juice category business plan and strategy in Retail, Club, and C-Store channels, including creating annual category business plans for supermarket chains including Ahold, Stop & Shop, Shaw’s, Big Y, Demoulas, Price Chopper, and Hannaford.Select Highlights:✔ Built strategic category business plans that led to increased sales of 21.7%.✔ Increased core item availability by leveraging space to sales analytics, leading to an incremental sales increase of over 6.7%.✔ Developed a Price Elasticity Study that substantiated Simply Juice as the category price leader and led to an increase in profitability of 17.4%. Show less



Acosta

• United States
• Retail
• 700 & Above Employee

• Senior Client Business Manager

  • 2005 - 2008

  Led the development and execution of the Minute Maid Business Unit’s business plan and strategy within the large store retail channel, one of the top five national clients within the Acosta portfolio. Select Highlights: ✔ Achieved $620M in business, generating sales growth of 22.6%, while managing $55M in trade funds. ✔ Launched and developed the number one brand in the dairy juice category, the Simply brand. ✔ Successfully negotiated a $1.6M savings in new item introductory fees. Show less