Riley Johnson

Retention Marketing Associate at Native
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Tampa Bay Area

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Rachel Botia

Riley was on my team at Not Your Mother's Haircare and helped completely transform our DTC business. Solutions-oriented, detailed and dedicated, Riley played a huge role in relaunching our website and helping bring best-in-class capabilities and functionality to life for our users. Riley is both calm under pressure and a wonderful team-player, consistently going above and beyond. I have no doubts that Riley can achieve anything she puts her mind to and would highly recommend her as an invaluable asset to any company.

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Credentials

  • Google Analytics for Beginners
    Google
    Aug, 2021
    - Nov, 2024

Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Retention Marketing Associate
      • May 2022 - Present

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • DTC Ecommerce Coordinator
      • Jul 2021 - May 2022

      - Assisted with successful launch of new Shopify Plus DTC site, integration of key tools, content upload, and back-end set-up- Worked cross-functionally with internal teams to ensure all new product launches are executed on DTC in a timely manner with comprehensive site merchandising- Oversaw email marketing agency to create and execute strategy for flows and campaigns - Managed blog content strategies and execution while working with both internal and external teams- Analyzed incoming consumer data from Shopify Plus, Google Analytics, Bazaarvoice, and Klaviyo- Streamlined customer care resolutions to create a more positive experience for shoppers

    • Social Media Marketing Intern
      • Nov 2020 - Jul 2021

      - Assisted creation and execution of content strategy to increase brand awareness and support key retailers- Managed community interactions for the Not Your Mother's Instagram, Facebook, Twitter, and TikTok pages- Gathered weekly and monthly consumer insights and data to analyze social media presence- Coordinated product sampling shipments, influencer send outs, and customer requests

    • Social Media Manager
      • Apr 2020 - May 2022

      - Manage Instagram content creation, research, planning, and execution- Supply regular engagement with followers and brands to increase traffic- Analyze online presence using weekly Instagram insights

    • Sales Associate
      • Jan 2018 - Jan 2021

      - Increased overall sales and individual transactions through brand and product promotion- Conducted all customer interactions and recommended products based on clientele needs- Maintained and organized inventory with efficiency for optimal sales goals- Provided exceptional customer service, with many high customer satisfaction remarks

    • Client Relationship Manager
      • Nov 2018 - Feb 2021

      - Conducted all client interactions when scheduling all landscaping services- Updated client database with pertinent ongoing job information- Reviewed social media interaction on Facebook - Conducted all client interactions when scheduling all landscaping services- Updated client database with pertinent ongoing job information- Reviewed social media interaction on Facebook

    • United States
    • Financial Services
    • Marketing Intern
      • Jun 2020 - Sep 2020

      - Expanded social media presence on Facebook, Instagram, and LinkedIn, for 50-LTV and Florida Home Loan Centers.- Developed program marketing material from approved vendors.- Executed social media calendar using E-Clincher for branding strategies.- Reviewed top social media scheduling platforms and make recommendation of which platform is optimal for company's goals. - Expanded social media presence on Facebook, Instagram, and LinkedIn, for 50-LTV and Florida Home Loan Centers.- Developed program marketing material from approved vendors.- Executed social media calendar using E-Clincher for branding strategies.- Reviewed top social media scheduling platforms and make recommendation of which platform is optimal for company's goals.

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Front Desk Receptionist
      • Jun 2018 - Aug 2018

      - Assisted visiting clients and attorneys, directing them to the appropriate personnel.- Filed closed cases into their perspective database, sorted mail in an efficient and timely manner, and stocked conference rooms with necessary supplies. - Assisted visiting clients and attorneys, directing them to the appropriate personnel.- Filed closed cases into their perspective database, sorted mail in an efficient and timely manner, and stocked conference rooms with necessary supplies.

Education

  • University of South Florida
    Global Business with Concentration in Marketing, International Business
    2018 - 2021

Community

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