Experience

North Hills School District

• Primary and Secondary Education
• 1 - 100 Employee

• Director of Communications and Development

  • May 2019 - Present



Dagostino Electronic Services, Inc.

• United States
• Telecommunications
• 1 - 100 Employee

• Content & Media Manager

  • Aug 2017 - May 2019

  • Develop and execute ongoing marketing plan and produce materials to share with customers • Work closely with leadership team to align company documents and presentations • Create marketing profiles, case studies and testimonials to showcase company’s successes • Provide support to sales team to engage and grow customer base • Manage website and social media while analyzing metrics to grow company’s digital footprint • Research industry trends and write articles • Create and execute digital and email marketing campaigns • Schedule, write and conduct customer interviews • Write and edit customer profiles, articles and video testimonials • Assist in planning and execution of company and partner events and trade shows Show less



Media General

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sr. Content & Social Media Manager

  • Apr 2015 - Mar 2017

  • Worked daily with Media General’s 71 television stations in 48 markets across the country, finding, curating and distributing unique broadcast and digital content • Communicated breaking news and identified trending topics with the goal of strengthening station’s broadcast and digital products • Coordinated coverage of breaking news and weather events including logistics, staffing and live shots • Planned coverage of major news events such as the pope’s visit to the U.S, the Democratic and Republican conventions, the Olympics and the election • Acted as a liaison between Media General’s DC Bureau in Washington and Media General’s stations, sharing out broadcast and digital material produced daily by the team • Scheduled, managed and executed live coverage for Media General’s DC Bureau • Provided best practice guidance to station digital teams on web, mobile and social media • Assisted station digital teams with major news and event planning • Consulted and met with underperforming digital teams, formulating achievable plans to improve overall product • Created sidebar digital content for major news • Researched and wrote national breaking news, trending and viral stories for station websites • Created galleries and other interactives for station websites • Produced and edited short video clips to be used on station web and social media sites Show less



WKRN-TV

• Greater Nashville Area, TN

• Digital Content Manager

  • Feb 2006 - Mar 2015

  • Managed station digital platforms including desktop, mobile, apps and social media accounts, contributing to and overseeing all content creation • Managed and fostered team of digital journalists • Monitored trends and site analytics and worked closely with station management to set benchmarks for future growth • Developed and managed social media strategy to promote station brand and content while engaging audience • Formulated strategic plans for coverage of breaking news and other major news and weather events, ensuring related and archived content was no more than a few clicks away • Produced galleries, interactives and other sidebar content for breaking news and continuous coverage • Administered talent social media sites and provided guidance on best practices • Trained peers on CMS and other aspects of digital production such as HTML, FTP and Photoshop • Interviewed, hired and trained producers in September 2010, February 2013 and March 2014 • Executed development of real-time, one newsroom concept Right Now News • Designed and built category pages, updated static pages and reinvented work flow tactics • Worked with sales team to build special content and promotional sections and execute contests • Redesigned wkrn.com in March 2008 and March 2011 and managed launch of new sites • Managed migration of site to new CMS in December 2014 • Managed launch of mobile apps for iPhone, iPad and Android in March 2012, February 2013 and September 2013 • Worked daily with newsroom computer system ENPS and Edius video editing software Show less



WPXI-TV

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Web Producer

  • Apr 2005 - Dec 2005

  • Produced news content for wpxi.com and sent out breaking news alerts as necessary • Produced events for Pittsburgh.com, WPXI-produced guide to Pittsburgh website • Assisted in launch of Channel 11 News on Demand, WPXI’s webcast • Worked in conjunction with Internet Broadcasting Systems, Inc. to create special content and promotional sections • Gained extensive knowledge of Avid and iNews newsroom computer system • Produced news content for wpxi.com and sent out breaking news alerts as necessary • Produced events for Pittsburgh.com, WPXI-produced guide to Pittsburgh website • Assisted in launch of Channel 11 News on Demand, WPXI’s webcast • Worked in conjunction with Internet Broadcasting Systems, Inc. to create special content and promotional sections • Gained extensive knowledge of Avid and iNews newsroom computer system