Experience

Marketing Knights

• Spain
• Advertising Services
• 1 - 100 Employee

• Founder & Strategic Leader

  • Jan 2021 - Present

  Helping brands to plan their next strategic moves. From 360 communication, social content, branding, and activations to global strategies. Chinese market specialist Accounts : Gucci, Viatris, Royan Jade, Attilio Fine Jewelery and Entrepreneurs Helping brands to plan their next strategic moves. From 360 communication, social content, branding, and activations to global strategies. Chinese market specialist Accounts : Gucci, Viatris, Royan Jade, Attilio Fine Jewelery and Entrepreneurs



iBLUE COMMUNICATIONS

• China
• Advertising Services
• 1 - 100 Employee

• • Dec 2019 - Jun 2020

  Strategic consultant for clients in Europe.- Developed a Modern Silk Road project between HQ in China and agencies in Europe (Maximizing communication and synergy)- Develop new sales strategies for luxury maisons Accounts: L’Oréal Group, including Lancôme, House 99, Atelier Cologne, Armani, Biotherm, Maison MargielaMontblanc, Piaget, Jaegger LeCoultre, Rimowa, Martell

• • Apr 2019 - Dec 2019



Nova Marketing

• Shanghai City, China

• Founder and Strategy Director

  • Jun 2018 - Mar 2019

  With extensive past experiences disrupting the traditional advertising rules with omnichannel strategies in a BTL agency, I developed a great knowledge of retail innovation for the world's top leading brands. While foreseeing the imminent retail shift, I founded Nova Agency with similar believers. With extensive past experiences disrupting the traditional advertising rules with omnichannel strategies in a BTL agency, I developed a great knowledge of retail innovation for the world's top leading brands. While foreseeing the imminent retail shift, I founded Nova Agency with similar believers.



WTM Group (Win The market)

• Shanghai City, China

• Planning Director

  • Dec 2017 - Jul 2018

  As the planning director, I was responsible for a team of 5 planners. Not only a director but a leader, empowering each planner to reach higher grounds, closely following up on their personal and professional evolution while delivering innovative strategies for leading brands or up and coming brands in China. Goodmans, Viking Cruises, PRC, ABInBev, Artyzen Habitat, to cite a few all benefited from crafted and shopper oriented new marketing approaches (from positioning to experiences). As the planning director, I was responsible for a team of 5 planners. Not only a director but a leader, empowering each planner to reach higher grounds, closely following up on their personal and professional evolution while delivering innovative strategies for leading brands or up and coming brands in China. Goodmans, Viking Cruises, PRC, ABInBev, Artyzen Habitat, to cite a few all benefited from crafted and shopper oriented new marketing approaches (from positioning to experiences).



EC+ Group

• • Apr 2016 - Dec 2017

  THE LINE agency delivers shopper & channel marketing solutions to fortune 500 companies.As head of Strategic planning, I am leading a team to deliver creative omni-channel strategies (traffic, conversion, sales, engagement...), work closely with the CD to generate the lead creative idea, craft the best shopper journey, support the ideation, wrap up the proposals and pitch. Accounts :- ABI (Budweiser, Corona, Hoegaarden, Stella Artois, Goose Island, Brewmaster, Harbin)- L'OREAL (Lancome, Shu Uemura, Kiehl's)- MATTEL (Barbie)- SILK Show less

• • Apr 2015 - Apr 2016

  Strategic planning and copywriting for the following accounts :Budweiser, Corona, Coronita, Mixxtail, Stella Artois, Hoegaarden

• • Mar 2015 - Nov 2015

  Clients : ABInBev Super Premium Brands- Corona- Hoegaarden- Stella Artois



Area-17 Architecture & Interiors

• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager

  • Sep 2013 - Mar 2015

  Area-17 is a Architecture and Interior design company based in Italy, China and Hong-Kong. Area-17 uses design to create inspiring environments. We transform good ideas into great space. Our designers create breathtaking, special environments for our clients worldwide. Collaboration with clients and accounts or individuals assignments ensures that our ideas solve business challenges and create real value. Area-17 is a Architecture and Interior design company based in Italy, China and Hong-Kong. Area-17 uses design to create inspiring environments. We transform good ideas into great space. Our designers create breathtaking, special environments for our clients worldwide. Collaboration with clients and accounts or individuals assignments ensures that our ideas solve business challenges and create real value.



AsianBiz Resources Centers & Consulting Ltd.

• China
• Business Consulting and Services
• 1 - 100 Employee

• Marketing and Communications Manager

  • Sep 2012 - Jan 2013

  AsianBiz is one of Shanghai’s largest providers of serviced office space. Established in 2003, and growing rapidly with over 80 employees today, it is a recognized market leader in providing high quality offices in prestigious central business district locations. - Social-medias management - Events creation (ideas, flyers, communication, reception, organization) - Websites content creation and editing - Internal and external newsletters AsianBiz is one of Shanghai’s largest providers of serviced office space. Established in 2003, and growing rapidly with over 80 employees today, it is a recognized market leader in providing high quality offices in prestigious central business district locations. - Social-medias management - Events creation (ideas, flyers, communication, reception, organization) - Websites content creation and editing - Internal and external newsletters



eBest Mobile

• China
• Software Development
• 1 - 100 Employee

• Marketing and Design Manager

  • Oct 2010 - Sep 2012

  I was in charge of the marketing and design departments for China and Overseas - Company website creation - Company Visual Identity (VI) research - Social Medias master - Events creation and management - Document's Contents writer (White Paper / Newsletters/ News) - Design and Layout supervisor - Business Development analyzes and strategies - Overseas trainer and project rollout follow up (South Africa, Vietnam) Customers : Coca Cola, P&G, ABInBev, Johnson and Johnson, Kraft Foods, General Mills etc. Show less



TRACTR

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2008 - Sep 2010

  My missions were to develop the marketing strategies and analyzes. Branding development and online marketing. My missions were to develop the marketing strategies and analyzes. Branding development and online marketing.



1stjob-Network Limited

• Shanghai, China

• C.O.O and Co-founder

  • Jan 2007 - Dec 2008

  I co-founded 1stjob-Network from the legal registration in Hong Kong untill its official registration in China (WOFE) I was in charge of : - Long term vision and Analysis - Incorporation in HK / China WOFE Website creation and day to day management Internet Business Intelligence - Financing research and accounting - Total market analysis / company positionning - Online Marketing - Events and webinars - Partnership creation and clients follow-up - Managing western interns and Chinese employees - Sales Force / Design / Admin. Stats : Reached 100,000+ users (Job applicants) Reached 60+ companies registered and 150+ job offers constantly on the website. Show less



LaMaison Saint Gobain group

• Shanghai, China

• Intern - Installation auditor

  • Jun 2007 - Dec 2007

  Quality control of the projects Updating and implementing new processes Skills Developed - Dealing with customers needs andcomplains - Training employees to work efficiently - Chinese culture into business Quality control of the projects Updating and implementing new processes Skills Developed - Dealing with customers needs andcomplains - Training employees to work efficiently - Chinese culture into business



Marseillaise d'Ingenierie

• Marseille Area, France

• Intern - Sales and marketing assistant

  • Jan 2006 - Jul 2006

  I was in charge of the sales in two different departments of the company (Building and construction Trainings / Medical software for doctors and hospitals). I also achieved important marketing actions to double the leads database. Skills Developed: - Dealing with administration - Sales of medical softwares - Sales of intensive training (Phone and On site) - Increase leads database I was in charge of the sales in two different departments of the company (Building and construction Trainings / Medical software for doctors and hospitals). I also achieved important marketing actions to double the leads database. Skills Developed: - Dealing with administration - Sales of medical softwares - Sales of intensive training (Phone and On site) - Increase leads database