Melinda Bartram
Rowlett Downtown Manager at City of Rowlett, Texas- Claim this Profile
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Bio
Erin Hoffer
Melinda is a creative whirlwind of imaginative solutions for community education outreach challenges. Because she understands the importance of tailoring a message and delivery medium to the target audience, she consistently offers timely, effective options for reaching that group. Her broad experience in marketing strategies have helped our division refine what we want to say about our programs and have expanded our outreach to include social media. As a designer of collaterals like brochures, flyers, banners and utility bill ads, she is easy to work with. Being a government entity occasionally poses the challenge of sparking public interest while maintaining authority and credibility. Melinda's approach to designing those end-products is always focused on meeting the end-user's information needs. Her "make it an engaging conversation" style frequently helped us to overcome the static, bureaucratic "just give them the facts" designs we had previously. The information is always clear and concise but is presented in an attractive and interesting manner that invites the reader to participate. Our brochures, both electronic and hard copy, have a more consistent look and a clearer message for having had her skilled hand guide them. What I appreciate most about Melinda is her ability to see the possibilities for an even greater vision than what was originally planned. By asking questions about the objectives, she draws on her experience and offers suggestions on how a project can be improved or how it can dovetail with a parallel project or how we can use it as a launching board for the next project. She sees all aspects of communication outreach as intricately entwined and seeks to weave as many separate threads together into a seamless, consistent, cohesive result for the public.
Auralicia Oropeza
Melinda is very creative, professional, and knowledgeable in marketing retail business. While we had our store in downtown McKinney, she was inspirational and supportive of the initiatives of starting a new business. Her recommendations and constant support made it a wonderful experience. In addition, her network was extremely valuable. Certainly a reliable go to person for business marketing and development. She is so personable, and creates such a great rapport with all those who come to know her. I am very fortunate to have worked with her!
Erin Hoffer
Melinda is a creative whirlwind of imaginative solutions for community education outreach challenges. Because she understands the importance of tailoring a message and delivery medium to the target audience, she consistently offers timely, effective options for reaching that group. Her broad experience in marketing strategies have helped our division refine what we want to say about our programs and have expanded our outreach to include social media. As a designer of collaterals like brochures, flyers, banners and utility bill ads, she is easy to work with. Being a government entity occasionally poses the challenge of sparking public interest while maintaining authority and credibility. Melinda's approach to designing those end-products is always focused on meeting the end-user's information needs. Her "make it an engaging conversation" style frequently helped us to overcome the static, bureaucratic "just give them the facts" designs we had previously. The information is always clear and concise but is presented in an attractive and interesting manner that invites the reader to participate. Our brochures, both electronic and hard copy, have a more consistent look and a clearer message for having had her skilled hand guide them. What I appreciate most about Melinda is her ability to see the possibilities for an even greater vision than what was originally planned. By asking questions about the objectives, she draws on her experience and offers suggestions on how a project can be improved or how it can dovetail with a parallel project or how we can use it as a launching board for the next project. She sees all aspects of communication outreach as intricately entwined and seeks to weave as many separate threads together into a seamless, consistent, cohesive result for the public.
Auralicia Oropeza
Melinda is very creative, professional, and knowledgeable in marketing retail business. While we had our store in downtown McKinney, she was inspirational and supportive of the initiatives of starting a new business. Her recommendations and constant support made it a wonderful experience. In addition, her network was extremely valuable. Certainly a reliable go to person for business marketing and development. She is so personable, and creates such a great rapport with all those who come to know her. I am very fortunate to have worked with her!
Erin Hoffer
Melinda is a creative whirlwind of imaginative solutions for community education outreach challenges. Because she understands the importance of tailoring a message and delivery medium to the target audience, she consistently offers timely, effective options for reaching that group. Her broad experience in marketing strategies have helped our division refine what we want to say about our programs and have expanded our outreach to include social media. As a designer of collaterals like brochures, flyers, banners and utility bill ads, she is easy to work with. Being a government entity occasionally poses the challenge of sparking public interest while maintaining authority and credibility. Melinda's approach to designing those end-products is always focused on meeting the end-user's information needs. Her "make it an engaging conversation" style frequently helped us to overcome the static, bureaucratic "just give them the facts" designs we had previously. The information is always clear and concise but is presented in an attractive and interesting manner that invites the reader to participate. Our brochures, both electronic and hard copy, have a more consistent look and a clearer message for having had her skilled hand guide them. What I appreciate most about Melinda is her ability to see the possibilities for an even greater vision than what was originally planned. By asking questions about the objectives, she draws on her experience and offers suggestions on how a project can be improved or how it can dovetail with a parallel project or how we can use it as a launching board for the next project. She sees all aspects of communication outreach as intricately entwined and seeks to weave as many separate threads together into a seamless, consistent, cohesive result for the public.
Auralicia Oropeza
Melinda is very creative, professional, and knowledgeable in marketing retail business. While we had our store in downtown McKinney, she was inspirational and supportive of the initiatives of starting a new business. Her recommendations and constant support made it a wonderful experience. In addition, her network was extremely valuable. Certainly a reliable go to person for business marketing and development. She is so personable, and creates such a great rapport with all those who come to know her. I am very fortunate to have worked with her!
Erin Hoffer
Melinda is a creative whirlwind of imaginative solutions for community education outreach challenges. Because she understands the importance of tailoring a message and delivery medium to the target audience, she consistently offers timely, effective options for reaching that group. Her broad experience in marketing strategies have helped our division refine what we want to say about our programs and have expanded our outreach to include social media. As a designer of collaterals like brochures, flyers, banners and utility bill ads, she is easy to work with. Being a government entity occasionally poses the challenge of sparking public interest while maintaining authority and credibility. Melinda's approach to designing those end-products is always focused on meeting the end-user's information needs. Her "make it an engaging conversation" style frequently helped us to overcome the static, bureaucratic "just give them the facts" designs we had previously. The information is always clear and concise but is presented in an attractive and interesting manner that invites the reader to participate. Our brochures, both electronic and hard copy, have a more consistent look and a clearer message for having had her skilled hand guide them. What I appreciate most about Melinda is her ability to see the possibilities for an even greater vision than what was originally planned. By asking questions about the objectives, she draws on her experience and offers suggestions on how a project can be improved or how it can dovetail with a parallel project or how we can use it as a launching board for the next project. She sees all aspects of communication outreach as intricately entwined and seeks to weave as many separate threads together into a seamless, consistent, cohesive result for the public.
Auralicia Oropeza
Melinda is very creative, professional, and knowledgeable in marketing retail business. While we had our store in downtown McKinney, she was inspirational and supportive of the initiatives of starting a new business. Her recommendations and constant support made it a wonderful experience. In addition, her network was extremely valuable. Certainly a reliable go to person for business marketing and development. She is so personable, and creates such a great rapport with all those who come to know her. I am very fortunate to have worked with her!
Credentials
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Social Media Marketing/Social Media Business Equation
Social Media DeliveredAug, 2014- Nov, 2024 -
Professional Main Street Management
National Trust for Historic PreservationJan, 2000- Nov, 2024
Experience
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City of Rowlett, Texas
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Government Administration
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100 - 200 Employee
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Rowlett Downtown Manager
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Mar 2023 - Present
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Bartram Photography
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United States
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Photographer
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Sep 2015 - Present
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Denton County Transportation Authority
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United States
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Marketing Communications Specialist & PIO
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Sep 2021 - Mar 2023
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City of Sachse, Texas
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United States
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Government Administration
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1 - 100 Employee
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Communications Strategist
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Jan 2020 - Apr 2021
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City of Plano
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United States
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Government Administration
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700 & Above Employee
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Senior Marketing and Communications Specialist
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Nov 2006 - Jan 2020
Media relations, public information, marketing, brand consistency, publication design and publication project management for the City of Plano. Media relations, public information, marketing, brand consistency, publication design and publication project management for the City of Plano.
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Core Talent
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Dallas/Fort Worth Area
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Voice Over Talent
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2011 - 2013
Providing voice over talent for broadcast; singing for studio/commercial gigs; lead vocals in jazz and blues groups (private parties, clubs) Providing voice over talent for broadcast; singing for studio/commercial gigs; lead vocals in jazz and blues groups (private parties, clubs)
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DJ - Radio Announcer
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1985 - 2008
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Main Street Program
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Altus, OK; New Cordell, OK; Salina, KS; and McKinney, TX
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Executive Director (working within several communities)
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Feb 1994 - Feb 2004
Downtown economic revitalization organization which is community initiated and volunteer driven and focuses on marketing, special events and promotions, historic preservation, design, capital improvements, and business redevelopment. Managed the following award-winning communities: Altus, OK; Cordell, OK; Salina, KS; and McKinney, TX. Completed requirements for Certified Main Street Manager (CMSM) at the National Trust for Historic Preservation, Washington DC in 2000. Downtown economic revitalization organization which is community initiated and volunteer driven and focuses on marketing, special events and promotions, historic preservation, design, capital improvements, and business redevelopment. Managed the following award-winning communities: Altus, OK; Cordell, OK; Salina, KS; and McKinney, TX. Completed requirements for Certified Main Street Manager (CMSM) at the National Trust for Historic Preservation, Washington DC in 2000.
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Altus TV Productions
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Altus, OK
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Sales Executive; Writer/Director; Voice Over Talent; Creative Design
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1990 - 1991
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Dillard's Inc.
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United States
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Retail
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700 & Above Employee
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Department Manager - Trim-A-Tree, Bath Shop; Commissioned Sales - Cosmetics
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1983 - 1987
youngest department manager in the store's history (Bath Shop); achieved highest regional sales in DFW area (Trim-A-Tree); consistently earned highest ranked individual sales numbers (Estee' Lauder consultant) and received recognition from Leonard Lauder in a personal letter...what a thrill! youngest department manager in the store's history (Bath Shop); achieved highest regional sales in DFW area (Trim-A-Tree); consistently earned highest ranked individual sales numbers (Estee' Lauder consultant) and received recognition from Leonard Lauder in a personal letter...what a thrill!
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Education
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University of Oklahoma
MA Communications, Communications -
National Trust For Historic Preservation
Certification: Main Street Management, Downtown Economic Revitalization and Historic Preservation -
Cameron University
BA Communications, Public Relations and Organizational Communications/Minor in Marketing -
Western Oklahoma State College
General Studies (toward BA in Communications/Cameron University) -
The University of Texas at Arlington
Radio/TV and Film -
Collin College
Vocal Jazz -
Southwest High School
High School Diploma, Child Development/College Prep -
Plano Senior High School